Case Study
Dec 14, 2023

BABYLIST Multi-Vendor Marketplace Case Study And How to Start Your Own

Written by is an innovative online marketplace that caters to expectant and new parents, offering a unique selection of baby products and essentials. It's the go-to destination for creating and finding the perfect baby registry. Are you thinking of starting your own online marketplace? Give Vendo a shot.

Vendo is super straightforward and easy on the budget. You'll have your marketplace up and running in no time – we're talking just a few days. You can sell awesome products from domestic brands without worrying about a dozen inventory or shipping issues. Vendo sorts out all the complicated stuff, so you can have fun creating a really cool and unique marketplace.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business. A Bundle of Joy in the Online Marketplace with a Cozy Affiliate Program The New Parent's Shopping Haven began as a simple yet brilliant idea: an online marketplace tailored specifically for new and expecting parents. Here, they could find everything they needed for their new arrival, from strollers to onesies. The site quickly became a hit, with thousands of parents flocking to create their baby registries, drawn by the convenience and variety Babylist offered.

A One-Stop Shop for Baby Gear

What makes Babylist so special? It's all about choice and convenience. Parents can mix and match products from various brands and stores, all in one registry. This flexibility is a game-changer, as it allows parents to choose exactly what they want, whether it's high-end gear or affordable essentials.

Building Trust with Parents

Trust is a big deal for new parents, and Babylist know it. They've focused on providing reliable product recommendations and helpful customer service. This trust factor has been key in turning one-time visitors into loyal customers.

Helping Others, Earning Together: The Affiliate Program

Babylist affiliate programs are great for bloggers or influencers in the parenting space. By sharing links to Babylist products and registries, affiliates can earn a commission on purchases made through their referrals. This program not only helps spread the word about Babylist but also offers a way for parenting-focused content creators to monetize their platforms.

Crafting Your Own Success in the Marketplace

Inspired by Babylist? To replicate their success, find a niche market like they did with new parents. Focus on offering a wide range of products that cater to different needs and budgets. Build trust with your audience by providing great service and reliable recommendations. And consider setting up an affiliate program to extend your reach and build partnerships. Stick to these strategies, and you could be on your way to creating a successful online marketplace.

Get started with a marketplace like Babylist on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.


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