Case Study
Dec 14, 2023

AO.COM Multi-Vendor Marketplace Case Study And How to Start Your Own

Written by is a dynamic online marketplace specializing in home appliances and electronics, offering a vast selection of products from top brands. It's a go-to destination for anyone looking to upgrade their home technology. Are you thinking about starting your own online marketplace? Vendo is a great place to start. It's super user-friendly and pretty affordable.

You can get your marketplace up and running super quickly, even in just a few days. You'll be able to sell awesome products from domestic brands, and the best part? You don't have to worry about managing a dozen of inventory or the hassle of shipping. Vendo takes care of the hard stuff, so you can have a blast making your marketplace unique and exciting.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business. Electrifying the Online Marketplace with a High-Voltage Affiliate Program The Rise of a Home Appliance Giant started as a small online marketplace for home appliances and quickly became a big name in the industry. They specialize in selling all sorts of home electronics and appliances, from fridges to TVs. The secret to their success? They focused on delivering a wide range of products and top-notch customer service. The numbers tell the story: millions of satisfied customers and a continually expanding product range.

A Fridge Full of Variety is a key to success is its massive selection. They offer products from well-known brands, making sure there's something for every budget and need. Whether you're looking for the latest smart TV or a budget-friendly washing machine, they've got it. This variety keeps customers coming back.

Customer Service: The Heart of

What really sets apart is their outstanding customer service. They've nailed the online shopping experience by making it easy, friendly, and reliable. From easy returns to helpful customer support, they ensure that buying an appliance is as smooth as possible.

Power Up Your Earnings: Affiliate Program runs a cool affiliate program. If you have a blog or a website, especially one related to home appliances or tech, you can earn commissions by promoting products. This program helps spread the word about and lets affiliates make some extra cash.

Plugging into Success

Inspired by To create a successful marketplace, offer a wide range of products and focus on exceptional customer service. An affiliate program can be a great way to increase your reach. Pay attention to what your customers want and always look for ways to improve their shopping experience. Follow these steps, and you could be the next big thing in the online marketplace world.

Get started with a marketplace like AO.COM on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.


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