Case Study
Aug 31, 2023

Amazon marketplace affiliate program

Written by is an expansive online marketplace known for its vast array of products. The company has a robust logistics and delivery network, allowing for efficient shipping and quick delivery times for customers around the world.

Interested in Amazon's affiliate program? Explore the opportunity to launch your own marketplace with the potential for up to 3-5 times higher sales commissions. Learn how here.

With Vendo, setting up your own multi-vendor marketplace is easier and less complicated than ever. Start your journey of hosting various vendors' products and get operational quickly without worrying about inventory or shipping.


Vendo serves as an all-in-one solution for marketplace operations, offering an automated platform, a selection of brands or the option to add your own, tools for merchandising and promotion, multi-channel sales options (including your website, emails, SMS, mobile app, and social media), and continuous support for growing your marketplace business.

Amazon Marketplace Success Factors

Here are the key reasons behind Amazon's remarkable transformation from a small online bookstore to a global e-commerce behemoth:

  • Amazon Prime Membership: Launched in 2005, Amazon Prime created a loyal customer base with its fast, free shipping and other perks. Prime members tend to spend more than non-members, significantly boosting Amazon's revenue​​.
  • Technological Innovation: Amazon's success is marked by its pioneering technologies, such as the Kindle E-Reader and Echo/Alexa devices, enhancing the customer experience and expanding market reach​​.
  • Physical Store Expansion: Starting with pop-up stores in 2014, Amazon explored physical retail with ventures like Amazon Books and Amazon 4-Star and acquired Whole Foods Market, demonstrating its versatility in retail​​.
  • Diversified Business Model: Amazon's diverse business model includes Amazon Web Services (AWS), which is crucial in cloud computing, and a range of subsidiaries like IMDb, Audible, and Twitch, which contribute to its vast revenue streams​​.
  • Strategic Growth and Partnerships: The company's forward-thinking strategies, including exploring drone and autonomous delivery and forming key partnerships and acquisitions (like MGM Studios), highlight its commitment to innovation and growth​​.

Amazon Affiliate Program

The Amazon Affiliate Program, also known as Amazon Associates, offers a unique opportunity for content creators, publishers, and bloggers to earn commissions by promoting Amazon products. Here are five important aspects of the program:

  • Commission Rates: Affiliates earn varying commissions, up to 10%, based on the product category. Luxury beauty items offer 10%, while most categories provide around 3-4%​​​​​​.
  • Cookie Duration: The program has a 24-hour cookie window, allowing affiliates to earn commissions if a purchase is made within 90 days of the item being added to the cart after clicking the affiliate link​​.
  • User-Friendly Interface: Amazon Associates offers an intuitive dashboard and easy link-building with tools like SiteStripe, simplifying the process of creating affiliate links​​.
  • Free Signup: Joining is free and involves providing account information, your promotional platforms, and a strategy for driving traffic and sales​​.
  • Payment Methods: Payments are issued via direct deposit, check, or Amazon gift cards, with a minimum payout threshold of $100. It may take up to 60 days to process payments due to returns and cancellations​​.
Interested in Amazon's affiliate program? Explore the opportunity to launch your own marketplace with the potential for up to 3-5 times higher sales commissions. Learn how here.

Get started with a marketplace like Amazon on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points on your website, share them on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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