Case Study
Aug 16, 2023

AliExpress marketplace affiliate program

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AliExpress is a global online retail service that connects Chinese small and medium-sized enterprises with consumers worldwide.It offers a wide array of products ranging from electronics and fashion to home goods and tools and is known for its competitive pricing and extensive product selection.

If you're exploring the AliExpress affiliate program, you might be interested in launching your own marketplace, offering sales commissions that are 3-5 times higher. Here's how to get started.

With Vendo, launching a multi-vendor marketplace is now easier and less expensive. Begin selling products from different vendors in just a few days, minus the complexity of handling inventory and shipping.


Vendo provides a comprehensive marketplace solution, including an automated platform for daily operations, a catalog of brands or the choice to add your own, merchandising and promotional tools, sales through various channels like your website, emails, SMS, mobile app, and social media, plus ongoing support to expand your marketplace.

AliExpress Marketplace Success Factors

Here are the key reasons behind AliExpress's rise as a global e-commerce powerhouse:

  • Global Expansion: Launched to connect Chinese businesses with the world, AliExpress now operates in over 190 countries, with significant market shares in emerging markets like Brazil, China, and Russia​​​​.
  • Innovative Features: AliExpress has continuously innovated, introducing features like live streaming for product showcases and dropshipping services, adapting to evolving consumer preferences and technological advancements​​​​.
  • Trust and Transparency: The platform's success in building trust is attributed to its robust buyer protection program and a transparent seller rating system, which have enhanced its reliability as an e-commerce platform​​.
  • Product Diversity: Catering to various customer needs, AliExpress offers a wide array of products, including electronics, cosmetics, and home goods, contributing to its competitive edge​​.
  • Strategic Global Goals: Under Alibaba Group's umbrella, AliExpress is part of a larger goal to support 10 million merchants and serve 2 billion customers globally, showcasing its commitment to the global e-commerce revolution​​.

AliExpress Affiliate Program

The AliExpress Affiliate Program offers a unique opportunity for affiliates to earn commissions by promoting a wide range of products available on the platform. Here are five key aspects of the program:

  • Commission Structure: Commissions vary from 3% to 9%, with a cap of $50 per sale. For specific hot products, commissions can be higher, up to 15%​​.
  • Cookie Duration: The cookie duration is shorter than the industry standard, ranging from a few days to 3 days based on the platform used for joining the program​​​​.
  • Promotional Tools: Affiliates can use various methods like blogs, social media, and YouTube channels for promotion. The program offers tracking IDs and deep linking for effective marketing​​.
  • Payout and Fees: The minimum payout threshold is $16 with a $15 processing fee per withdrawal. Affiliates can withdraw their earnings monthly​​​​.
  • Program Management: Managed by multiple networks, the program can be confusing. Challenges include a difficult signup process and lack of dedicated affiliate support​​​​.
If you're exploring the AliExpress affiliate program, you might be interested in launching your own marketplace, offering sales commissions that are 3-5 times higher. Here's how to get started.

Get started with a marketplace like AliExpress on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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