Case Study
Jan 8, 2024

ZipRecruiter eCommerce case study and how to start a look-alike marketplace

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ZipRecruiter is an online employment marketplace connecting millions of employers and job seekers through mobile and web services, specializing in job postings, candidate matching, and application tracking. If launching a similar eCommerce venture with a marketplace model is your goal, Vendo streamlines the process, enabling you to rapidly showcase a diverse selection of high-quality products from an array of distinguished brands. 

With Vendo, you can efficiently establish a look-alike marketplace, operational in mere days. The platform eliminates the complexities of inventory and shipping logistics, freeing you to zero in on the most vital element - your customers.


Vendo is also a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

ZipRecruiter's Rise to the Top:

ZipRecruiter has made a name for itself as a top-tier online job marketplace. With its savvy AI technology, it's all about hooking up businesses of every size with eager job hunters, doing it all through cool mobile and web platforms, plus some smart email services. They've also teamed up with the hottest job boards out there. Kicked off in 2010 and rooted in Santa Monica, California, they've been on a roll, changing the game in how people find work and talent.

ZipRecruiter's Best Selling Services:

Job Posting Packages:

  1. Single Job Posting: Ideal for businesses looking for that one perfect candidate.
  2. Multiple Job Postings: A package deal for companies needing to fill various positions.

Resume Database Access:

  1. Standard Access: Allows employers to browse millions of resumes and find potential candidates.
  2. Premium Access: Offers additional features like more in-depth search filters and candidate alerts.

Branded Job Pages:

  1. Customizable Pages: Employers can create a branded job page that reflects their company's culture and values.

Employer Branding Solutions:

  1. Featured Employer: Positions a company as a top place to work, attracting more and better candidates.

Key Success Factors for Replicating ZipRecruiter's Success:

Advanced Technology:

  • AI-driven Matching: Uses sophisticated algorithms to match the right candidates with the right jobs.
  • User-Friendly Interface: Ensures both job seekers and employers have a smooth, intuitive experience.

Wide Reach:

  • Partnerships with Leading Job Boards: Expands the visibility of job postings beyond just the ZipRecruiter platform.
  • Mobile and Web Accessibility: Makes it easy for users to engage with the platform anytime, anywhere.

Customer Service:

  • Responsive Support: Provides help and guidance to users to ensure their needs are met.
  • Continuous Improvement: Regularly updates and refines features based on user feedback.

Marketing Strategy:

  • Strong Online Presence: Actively engages with users on social media and through email campaigns.
  • Brand Building: Positions itself as a thought leader in the employment industry.


  • Market Trends: Continuously evolves its offerings to meet the changing needs of the job market and technology.

Community Building:

  • Resources and Tips: Offers valuable content and advice to help employers and job seekers succeed.

To mirror ZipRecruiter's success in your own eCommerce venture, focus on leveraging advanced technology to offer user-friendly services, maintain a broad reach, provide excellent customer support, execute a solid marketing strategy, adapt to market trends, and build a community around your brand.

Get started with a look-alike marketplace like ZipRecruiter on Vendo!


  • Book a demo call: We’ll set you up with a demo marketplace 
  • Customize your Storefront: We’ll help you craft an on-brand shopping UX 
  • Onboard Brands: Pick from the Vendo brand catalog. Or invite your own.
  • Select Products: Curate product collections manually or automate it.
  • Embed products: Make your editorial content and newsletters shoppable 
  • Get Paid: Get paid as soon as products are shipped by the brands. 
  • Get Repeat Sales: Keep your customer relationship, emails, order history


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