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Case Study
Nov 24, 2023

Zillow Affiliate Revenue Success Tripled

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Zillow, a prominent name in the real estate industry, holds a significant position in providing comprehensive insights and tools for home buyers, sellers, and renters. With a strategic emphasis on affiliate links, Zillow underscores the importance of sales commissions, particularly derived from product reviews and recommendations, as a substantial revenue stream. The integration of Vendo introduces an exciting opportunity for Zillow to significantly amplify its sales commissions—potentially experiencing a remarkable 3-5x increase. By seamlessly incorporating shoppable products and a user-friendly experience into its platform, Zillow can strategically enhance its monetization strategies, providing an enriched and interactive experience for individuals navigating the real estate market.


Meet Vendo – your all-in-one solution for marketplace success. This one-stop-shop provides a platform for automating operations, a handpicked brand catalog (or an invitation for your own brands), merchandising tools, and the flexibility to sell through various channels. Expect ongoing daily support as your marketplace business thrives.

Elevate your marketing game with Vendo, a step above traditional affiliate links, offering extended visitor engagement, robust customer data protection, and unparalleled upselling potential.

Unlocking Success in Digital Publishing

Zillow is a prominent online real estate marketplace that was founded in 2006. The platform has become a leading resource for buying, selling, renting, and financing real estate. Zillow offers a comprehensive suite of tools and information, including property listings, home values, mortgage calculators, and neighborhood insights. The success of Zillow is grounded in its user-friendly interface, innovative features, and the ability to empower users in making informed real estate decisions.

Success Factors of Zillow

1. Extensive Property Listings:

One of Zillow's key success factors is its extensive database of property listings. The platform aggregates a wide range of real estate listings, providing users with a diverse selection of homes for sale and rent.

2. User-Friendly Interface:

Zillow's success is attributed to its user-friendly interface. The platform is designed to be intuitive and easy to navigate, allowing users to search for properties, explore neighborhoods, and access relevant information seamlessly.

3. Zestimate Home Values:

Zillow introduced the Zestimate feature, which estimates the market value of a home based on various factors. This innovative tool provides users with a quick and convenient way to assess the value of a property, contributing to Zillow's success.

4. Neighborhood Insights:

Zillow offers neighborhood insights, providing users with information about schools, local amenities, crime rates, and other factors that influence real estate decisions. This comprehensive approach enhances the user experience and helps individuals make well-informed choices.

5. Mortgage Calculators and Financing Information:

Zillow provides mortgage calculators and financing information, assisting users in understanding the financial aspects of real estate transactions. This feature adds value by empowering users to assess affordability and plan their finances effectively.

6. Mobile App Accessibility:

Zillow's mobile app accessibility is a significant success factor. The platform recognizes the importance of mobile usage in the real estate market and ensures that users can access its features on smartphones and tablets, facilitating on-the-go property searches.

7. Real-Time Market Data:

Zillow provides real-time market data, including trends, price changes, and inventory updates. This commitment to up-to-date information helps users stay informed about the dynamic nature of the real estate market.

8. Rental Listings and Property Management:

In addition to sales, Zillow features rental listings and property management tools. This diversification broadens Zillow's user base, catering to individuals looking for both buying and renting options.

9. Integration of Reviews and Ratings:

Zillow integrates user reviews and ratings, allowing individuals to share their experiences with real estate agents and services. This transparency fosters trust within the community and helps users make informed decisions when engaging with real estate professionals.

10. Continuous Innovation:

Zillow's commitment to continuous innovation is a key success factor. The platform consistently introduces new features, tools, and technologies to enhance the user experience and maintain its position as a leading online real estate marketplace.

Zillow's Audience and Their Values

Homebuyers and Sellers:

Zillow's primary audience includes homebuyers and sellers. These individuals value the platform's extensive property listings, Zestimate home values, and comprehensive tools that assist them in making informed real estate decisions.


Renters constitute a significant portion of Zillow's audience. The platform's rental listings and property management tools cater to individuals seeking rental properties, offering a diverse range of options.

Real Estate Professionals:

Real estate professionals, including agents and brokers, engage with Zillow to connect with potential clients and market their listings. Zillow's platform provides a valuable space for real estate professionals to showcase their expertise.

Suggestions for Replicating Zillow's Success

1. Aggregate Comprehensive Property Listings:

Prioritize the aggregation of comprehensive property listings. Offer a diverse selection of real estate options to cater to a wide range of preferences and requirements among users.

2. Ensure a User-Friendly Interface:

Invest in a user-friendly interface. Design the platform to be intuitive and easy to navigate, enhancing the user experience and encouraging users to explore property listings and relevant information effortlessly.

3. Introduce Innovative Features:

Introduce innovative features that add value to users. Consider tools like property value estimators, neighborhood insights, and interactive maps to provide users with a rich and informative experience.

4. Provide Neighborhood Insights:

Offer neighborhood insights to empower users with relevant information about schools, amenities, crime rates, and other factors that influence real estate decisions. A comprehensive approach contributes to user satisfaction.

5. Include Mortgage Calculators and Financing Information:

Provide mortgage calculators and financing information. Assist users in understanding the financial aspects of real estate transactions, allowing them to assess affordability and plan their finances effectively.

6. Prioritize Mobile App Accessibility:

Prioritize mobile app accessibility. Recognize the prevalence of mobile usage and ensure that users can access the platform seamlessly on smartphones and tablets, facilitating property searches on the go.

7. Provide Real-Time Market Data:

Offer real-time market data to keep users informed about trends, price changes, and inventory updates. Providing up-to-date information enhances user confidence and positions the platform as a reliable source of real estate insights.

8. Diversify with Rental Listings and Property Management:

Diversify the platform by including rental listings and property management tools. Cater to both buyers and renters, expanding the user base and providing a comprehensive real estate solution.

9. Integrate Reviews and Ratings:

Integrate user reviews and ratings for transparency. Allow users to share their experiences, particularly with real estate professionals, fostering trust within the community and helping others make informed decisions.

10. Foster a Culture of Continuous Innovation:

Foster a culture of continuous innovation. Regularly introduce new features, tools, and technologies to enhance the user experience, stay ahead of market trends, and solidify the platform's position as a leader in the real estate marketplace.

In conclusion, replicating the success of Zillow involves a strategic focus on comprehensive property listings, user-friendly design, innovative features, and a commitment to providing valuable tools for both buyers and renters. By understanding the values of the target audience and implementing effective strategies, a new online real estate marketplace can establish itself as a trusted and influential platform in the real estate industry.

However, there's a different method to monetize your online audience that you might find beneficial.

Initiate your own multi-brand marketplace on Vendo, reaching an impressive 20-30% affiliate sales commission—potentially tripling the standard returns from regular affiliate links.

Furthermore, the longer time users spend on your pages contributes to heightened customer data retention, enabling the expansion of your email list and presenting a multitude of future upselling possibilities.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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