Case Study
Nov 1, 2023

Zalando marketplace affiliate program

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Zalando is a leading European online fashion and lifestyle retailer that offers a wide range of clothing, footwear, and accessories for men, women, and children. If you’re looking for a Zalando affiliate program, maybe you’d like to consider starting your own marketplace with 3-5x higher sales commission. Here’s how.

Starting your multi-vendor marketplace is made simpler and more budget-friendly with Vendo. Quickly launch and sell products from multiple vendors, avoiding the complexities of inventory and shipping management. And the sales commissions are around 20-30% instead of 5%.


Vendo stands as the ultimate marketplace partner, providing an automation platform for operations, a range of brand choices or the option to include your own, tools for merchandising and promotion, the ability to sell through various channels (website, emails, SMS, mobile app, social media), and ongoing support for your marketplace growth.

Zalando Marketplace Success Factors

Zalando operates a digital platform where customers can shop for fashion products from various brands and designers, providing a convenient and accessible way to purchase clothing and accessories online.

The key aspects of Zalando's marketplace success include:

  • Extensive Product Range: Zalando caters to a wide array of customers across 23 different European markets, offering more than 4,500 international brands. This range includes everything from renowned global brands to in-house private labels, ensuring a broad appeal to various customer segments.
  • Offprice Business Strategy: Zalando's Offprice segment offers previous season's assortments at discounted prices, appealing to bargain hunters. This strategy proved particularly effective during the economic downturn caused by COVID-19, as it attracted a record number of active customers.
  • Innovative Business Ventures: Zalando has expanded its business model to include services like Zalon (a style advice service), Zalando Fulfillment Solutions (offering logistics capabilities to partners), and Zalando Marketing Services (providing digital marketing solutions).
  • Strong Online Presence and Customer Engagement: Zalando's success is also attributed to its high number of site visits, with a significant increase in 2020 and a substantial share of mobile visits, indicating the effective engagement of customers through online and mobile platforms.
  • Growing Customer Base: The number of active customers saw a considerable rise, reaching over 38.7 million in 2020. This growth is a testament to Zalando's strong market presence and customer loyalty.

Zalando Affiliate Programs

The Zalando affiliate program is an excellent opportunity for publishers in the fashion niche, offering competitive commissions and other benefits. Here are some key aspects of the program:

  • Commission Rates: Publishers can earn up to 12% commission for new customers and 4% for existing customers. Additionally, a flat commission of €2 per lead is offered for valid free member registrations​​​​.
  • Cookie Duration: The program provides a 30-day cookie lifetime, which is beneficial for tracking sales generated from affiliate links over a reasonable period​​​​.
  • Exclusive Products at Reduced Prices: Zalando Lounge, as part of the affiliate program, offers exclusive brand-name products at significantly reduced prices, often up to 75% cheaper than the manufacturer's recommended retail price​​​​.
  • Wide Range of Products: The platform offers a vast collection of products including shoes, clothing, bags, accessories, and more, providing a diverse range of items for affiliates to promote​​.
  • Optimized Marketing Materials: The program provides optimized landing pages, constantly changing product banners, and professional support to help publishers effectively promote Zalando Lounge products​​.

Get started with a marketplace like Zalando on Vendo. Get 3-5x higher sales commission!

Starting your multi-vendor marketplace is made simpler and more budget-friendly with Vendo. Quickly launch and sell products from multiple vendors, avoiding the complexities of inventory and shipping management. And the sales commissions are around 20-30% instead of 5%.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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