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Case Study
Jun 21, 2023

Your Style Unzipped mobile shopping app case study

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The Your Style Unzipped mobile shopping app is a platform that offers a unique shopping experience for fashion and style enthusiasts. If you want to achieve similar success, consider adding in-app shopping to your mobile app with Vendo. Through the use of a WebView, you can establish your own marketplace where users can discover and shop for incredible products from domestic brands, while you earn a commission on each sale.

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Vendo simplifies your marketplace journey by offering a comprehensive suite of services. Its marketplace platform automates your day-to-day operations, presents you with a curated catalog of brands to choose from or the opportunity to invite your own brands, equips you with merchandising and promotional tools, enables selling across multiple channels (including your existing website, emails & SMS, mobile app, and social media), and provides ongoing daily support to assist you in scaling your marketplace business.

Success factors of Your Style Unzipped mobile shopping app

Personalized Styling Services: Your Style Unzipped offers personalized fashion styling services based on user preferences, ensuring that customers receive tailored recommendations that match their unique style.

Curated Product Selection: The app provides a carefully curated selection of fashion items, ensuring high-quality and on-trend products for customers.

Visual Inspiration: Your Style Unzipped offers a wealth of visual inspiration through curated fashion collections and mood boards, helping users discover new ideas for their personal style.

Expert Advice: The app provides access to expert fashion stylists who can offer guidance and recommendations, making the shopping process more accessible for users.

User-Friendly Interface: The app's intuitive design and easy navigation contribute to a positive user experience.

Seamless Shopping Experience: Your Style Unzipped streamlines the purchasing process by allowing users to add products to their cart directly from styling recommendations or mood boards.

Customer Reviews and Ratings: The app includes customer reviews and ratings, enabling users to make informed decisions based on the experiences of others.

Suggestions for growth

Expand Product Categories: Introduce new product categories such as beauty and accessories to offer a more comprehensive range of fashion options.

Enhance Artificial Intelligence (AI) Features: Develop and improve AI features within the app to allow for more accurate and personalized styling recommendations.

Collaborate with Fashion Influencers: Partner with fashion influencers and bloggers to promote the app and showcase how they incorporate Your Style Unzipped products in their outfits.

Social Media Marketing: Increase social media presence by sharing visually appealing content, fashion tips, and behind-the-scenes glimpses to engage with a wider audience.

Offer Styling Services: Introduce styling consultation services where users can connect with professional fashion stylists for personalized advice and guidance.

Localized Marketing: Tailor marketing efforts to specific regions by collaborating with local fashion bloggers or influencers to reach a wider audience in each region.

In-App Purchases: Introduce in-app purchases such as virtual styling sessions or exclusive fashion collections to increase revenue.

Suggestions for other businesses

1. Focus on Personalization

  • Offer personalized recommendations based on customer preferences or browsing history
  • Implement AI or machine learning algorithms to improve personalization

2. Curate Product Selection

  • Offer a carefully curated selection of products that align with the brand's values and target audience
  • Continuously update product offerings to stay current with trends and demand

3. Enhance User Experience

  • Develop a user-friendly interface that is easy to navigate
  • Streamline the purchasing process by allowing users to add products directly from recommendations or mood boards

4. Collaborate with Influencers

  • Partner with influencers or bloggers who align with the brand's values and target audience
  • Leverage social media platforms to promote the brand and engage with followers

5. Offer Expert Advice

  • Provide access to expert advice or consultation services to enhance the customer experience
  • Invest in training employees or hiring experts in relevant fields

6. Localize Marketing Efforts

  • Tailor marketing efforts to specific regions or cultures to reach a wider audience
  • Collaborate with local influencers or organizations to promote the brand in each region

7. Leverage Technology

  • Incorporate new technologies such as AR or VR to enhance the customer experience
  • Implement AI or machine learning algorithms to improve personalization and recommendation accuracy

Looking to increase your mobile app ARPU and increase revenue? Try incorporating Vendo. By letting your users shop for amazing products from domestic brands, you can triple any affiliate sales commission out there, elevating it to 20-30%. That's 3-5x more than most affiliate links.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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