Case Study
Oct 2, 2023

YOOX multi-vendor marketplace success

Written by

YOOX is an online luxury fashion and lifestyle retailer with a notable history of success. Founded in Italy in 2000 by Federico Marchetti, the platform has evolved into a global destination for designer fashion and art, known for its unique blend of high-end brands and innovative online shopping experiences.

With Vendo, starting your own multi-vendor marketplace is more affordable and straightforward than ever. You can begin selling products from numerous vendors and go live within days, all without the burden of managing inventory and shipping. 

Vendo operates in a streamlined dropshipping model, relieving you of the logistical complexities and allowing you to focus on growing your marketplace.


YOOX marketplace

YOOX's success is characterized by its pioneering spirit and commitment to delivering luxury fashion to a global audience. In the early 2000s, YOOX was among the first to embrace e-commerce in the luxury fashion sector, establishing itself as a trusted online marketplace. Its initial focus was on off-season and discounted designer products, offering customers the opportunity to access luxury fashion at attractive price points.

A key milestone in YOOX's history was its merger with NET-A-PORTER in 2015, forming YOOX NET-A-PORTER Group (YNAP). This merger propelled YOOX into a major player in the luxury e-commerce market. In 2018, YNAP was acquired by Richemont, a leading luxury goods conglomerate, further solidifying its position in the industry.

YOOX's success has been underscored by its global reach and extensive brand partnerships. The platform serves customers in over 180 countries and collaborates with over 1,000 leading fashion and design brands. Its revenue growth has been impressive, with YNAP reporting net sales of €2.1 billion in 2019.

Emulate YOOX success with Vendo

To replicate YOOX's success when starting a new marketplace, consider the following strategies:

  • Focus on Niche: Identify a specific niche or segment within the fashion or lifestyle market that is underserved or has unmet needs. YOOX initially focused on off-season luxury fashion, offering unique value to customers.
  • Curation and Exclusivity: Curate a selection of products and brands that align with your marketplace's identity and target audience. Create an aura of exclusivity and luxury through strategic brand partnerships.
  • Technology and User Experience: Invest in cutting-edge e-commerce technology to ensure a seamless and user-friendly shopping experience. Prioritize mobile optimization and responsive design.
  • Global Expansion: Plan for international expansion from the outset, understanding the regulatory and logistical challenges of serving a global customer base. Consider localization efforts to cater to diverse markets.
  • Content and Community: Develop engaging content, such as editorial features, style guides, and fashion trends. Foster a sense of community by encouraging user-generated content and reviews.
  • Brand Collaborations: Collaborate with both established and emerging brands to offer exclusive collections and collaborations. These partnerships can create excitement and buzz around your marketplace.
  • Innovation and Sustainability: Embrace innovation, including sustainable practices, to align with evolving consumer preferences. Implement eco-friendly packaging, ethical sourcing, and transparent supply chains.
  • Customer-Centric Approach: Prioritize exceptional customer service and responsiveness. Listen to customer feedback and continuously improve based on their needs and preferences.
  • Data-Driven Decision-Making: Leverage data analytics to gain insights into customer behavior, market trends, and inventory management. Data can inform inventory decisions and marketing strategies.

By adopting these strategies and drawing inspiration from YOOX's history of success, a new marketplace can position itself for growth in the competitive world of online fashion and lifestyle retail.

Get started with a marketplace like YOOX on Vendo!

How to quickly start your own multi-vendor marketplace on Vendo and go live in just a few days

  1. Sign Up and Start a Free Trial: Begin by signing up for Vendo's free trial to explore its features and capabilities.
  2. Configure a Storefront: Create a storefront that aligns with your brand identity, ensuring a cohesive and on-brand appearance.
  3. Onboard Brands: Invite your preferred brands or choose from Vendo's brand catalog to enrich your product offerings.
  4. Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demands.
  5. Start Selling: Link to  your marketplace on your website, share it on social media, and include it in your newsletters to reach a broader audience.
  6. Get Paid Quickly: Get paid as soon as products are shipped by the vendors.


Start a multi-vendor marketplace
Written by
Start a Marketplace
Get started
Get started
Get more marketplace case studies & insights
Check Icon
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Related blog posts

Start a free trial

Start your own marketplacE

Vendo lets you start a multi-brand marketplace, in 14 days or less, with products from amazing domestic brands fulfilling your customers' orders. Let them shop on your website, from a newsletter, social, mobile app.

Join vendo. It's free.