Case Study
Nov 16, 2023

YOOX marketplace affiliate program

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Yoox is an online fashion retailer specializing in discounted designer clothing, accessories, and home goods. If you’re looking for a Yoox affiliate program, maybe you’d like to consider starting your own marketplace with 3-5x higher sales commission. Here’s how.

Establishing a multi-vendor marketplace with Vendo is now more accessible and cost-saving. Begin your sales adventure with products from various vendors promptly, free from the complexities of inventory and shipping. And the sales commissions hover around 20-30% instead of 5%.


Choose Vendo for a total marketplace service, offering an automated platform for day-to-day tasks, a selection of brands or the ability to add your own, merchandising and marketing tools, sales options across various channels (website, emails, SMS, mobile app, social media), and regular support for scaling your marketplace.

YOOX Marketplace Success Factors

YOOX offers a wide range of past-season and overstocked products from luxury fashion brands, providing budget-conscious shoppers with access to high-end fashion at reduced prices.

Here are the key reasons behind YOOX's success in the online fashion marketplace, summarized in bullet points:

  • Founding and Growth: Founded in 2000 by Frederico Marchetti, an Italian former investment banker, YOOX quickly grew into a global e-commerce fashion store serving over 100 countries. The company's unique name symbolizes a blend of the male (Y) and female (X) chromosomes, linked by an infinite connection (OO)​​.
  • Entrepreneurial Vision: Marchetti's vision was to target sophisticated shoppers who valued unique fashion over current trends. This approach, coupled with a strong business plan, garnered investor support and led to the successful launch and break-even of the website within three years​​.
  • Business Model: YOOX operates multi-brand online stores selling luxury brands at discounted prices, along with mono-brand stores for established brands. Its approach of selling overstocked or unsold items allows brands to offload excess stock without devaluing their brand​​.
  • Public Listing and Revenue: The company started with venture capital funding and went public in 2009, listing on the Milan Stock Exchange and generating 104.5 million Euros. This public listing marked a significant milestone in the company's financial growth​​.
  • Product Curation and Sales Strategy: YOOX's success also lies in its careful curation of products. The company's team of buyers selects items from brands and authorized dealers, ensuring a diverse and high-quality product range for its customers​​.

YOOX Affiliate Program

Yoox's Affiliate Program offers an excellent opportunity for website or blog owners with a significant audience interested in fashion. Here are five key features of the program:

  • Commission Rate: Affiliates earn a commission of 10% on all sales generated, with no minimum sales volume required​​​​.
  • Wide Product Range: Yoox's inventory includes trendy and high-end fashion products, from designer clothing to accessories and home decor, appealing to a global audience of fashion enthusiasts​​.
  • Marketing Tools: Affiliates are provided with various marketing tools, including banners, text links, and widgets, to effectively promote Yoox products on their platforms​​.
  • Tracking and Payments: The program features an advanced tracking system for monitoring referrals, sales, and commissions, ensuring accurate performance measurement. Payments are made monthly and promptly​​.
  • Support and Reputation: Yoox offers dedicated support for affiliates and is known for its credibility in the fashion industry. Partnering with Yoox enhances an affiliate's own reputation​​.

Get started with a marketplace like YOOX on Vendo. Get 3-5x higher sales commission!

Establishing a multi-vendor marketplace with Vendo is now more accessible and cost-saving. Begin your sales adventure with products from various vendors promptly, free from the complexities of inventory and shipping. And the sales commissions hover around 20-30% instead of 5%.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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