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Case Study
Dec 18, 2023

Yelp mobile app case study

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Yelp is an online platform that connects individuals with local businesses spanning various categories such as restaurants, shopping, beauty, fitness etc. Replicating their success is doable by integrating in-app shopping into your mobile app using Vendo. Utilize a WebView to create your own marketplace, providing your users with the opportunity to explore and purchase amazing products from local brands, while you earn a commission on every transaction.

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Seeking a comprehensive solution for your marketplace requirements? Look no further than Vendo. Its marketplace platform automates day-to-day operations, offers a wide selection of brands or the ability to invite your own brands, provides effective merchandising and promotional tools, facilitates selling through multiple channels (including your existing website, emails & SMS, mobile app, and social media), and delivers ongoing daily support to help you scale your marketplace business.

Success factors of Yelp mobile app

1. User-Generated Reviews and Ratings

Yelp's success lies in its extensive collection of user-generated reviews and ratings. This wealth of information helps consumers make informed decisions and builds trust in the platform.

2. Comprehensive Business Listings

Yelp offers comprehensive business listings, including contact information, operating hours, photos, menus, and more. This detailed information allows users to gain a comprehensive understanding of businesses before making a purchasing decision.

3. Robust Search and Filter Options

Yelp provides robust search and filter options, allowing users to find businesses based on specific criteria such as location, price range, cuisine type, and more. This feature enables users to discover businesses tailored to their preferences.

4. Integration with Maps and Directions

Yelp seamlessly integrates with mapping services, providing users with directions to businesses and helping them navigate to their desired locations easily.

5. Social Engagement and Community Building

Yelp fosters social engagement by allowing users to follow and connect with other reviewers, share their experiences, and engage in discussions. This sense of community enhances user engagement and loyalty.

6. Advertising and Business Promotion

Yelp offers advertising and promotional opportunities for businesses to increase their visibility and reach a wider audience. This revenue stream contributes to Yelp's success while providing businesses with effective marketing channels.

7. Mobile-Friendly Experience

Yelp's mobile app provides a user-friendly experience, optimized for smartphones, allowing users to access reviews, search for businesses, and make reservations on the go.

Suggestions for growth of Yelp

Enhance Personalization: Implement personalized recommendations based on user preferences and browsing history to provide tailored suggestions for businesses and services.

Expand into New Markets: Enter new geographical markets to broaden Yelp's reach and increase the availability of local business information worldwide.

Improve Business Verification Process: Strengthen the verification process for businesses listed on Yelp to ensure accurate and reliable information for users.

Integration with E-commerce Platforms: Explore partnerships with e-commerce platforms to enable users to make purchases directly through Yelp, expanding the platform's functionality.

Enhance Social Features: Introduce more interactive social features such as user-generated content sharing, real-time discussions, and community events to foster greater engagement among users.

Gamification Elements: Incorporate gamification elements, such as badges or rewards, to incentivize user participation in reviewing businesses and contributing to the Yelp community.

Collaborate with Influencers: Partner with influential individuals in various industries to promote Yelp and leverage their reach to attract new users and businesses.

Improve Accessibility Features: Enhance accessibility features within the app to cater to users with disabilities, ensuring inclusivity and expanding the user base.

Offer Exclusive Deals: Collaborate with businesses to provide exclusive deals and discounts for Yelp users, incentivizing them to choose Yelp as their preferred platform for discovering local businesses.

Expand Advertising Options: Introduce new advertising options such as targeted ads based on user preferences and behavior, providing businesses with more effective promotional opportunities.

Suggestions for other businesses to replicate their success

Encourage User Reviews: Actively encourage customers to leave reviews on Yelp by providing incentives or offering exceptional customer experiences.

Optimize Business Profiles: Ensure business profiles on Yelp are complete, accurate, and up-to-date with relevant information such as contact details, operating hours, menus, etc.

Engage with the Yelp Community: Engage with the Yelp community by responding to reviews, addressing concerns, and showcasing excellent customer service.

Utilize Yelp Advertising: Explore advertising opportunities on Yelp to increase visibility among potential customers in the local area.

Monitor Competitors: Keep an eye on competitors' presence on Yelp and analyze their strategies to identify areas for improvement or differentiation.

Leverage User Insights: Analyze user insights and feedback on Yelp to identify trends, preferences, and areas where adjustments can be made to better serve customers.

Collaborate with Influencers: Partner with influential individuals active on Yelp to promote your business and reach a wider audience.

Offer Exclusive Deals: Provide exclusive deals or discounts for Yelp users as a way to incentivize them to choose your business over competitors.

Encourage User-Generated Content: Encourage customers to share photos or videos of their experiences at your business on Yelp, creating user-generated content that can attract more customers.

Monitor Online Reputation: Regularly monitor your online reputation on Yelp by responding to reviews promptly and addressing any negative feedback professionally and proactively.

If you're looking to increase revenue while maximizing your mobile app ARPU, try incorporating Vendo. By allowing your users to shop for amazing products from domestic brands, you can triple any affiliate sales commission out there, elevating it to 20-30%. That's 3-5x more than most affiliate links.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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