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Case Study
Mar 9, 2023

Yammer mobile app case study

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Yammer mobile app's basic motto is to facilitate real-time collaboration, empower employees, and drive business transformation through an enterprise social network.  By enabling in-app shopping via Vendo, an app like Yammer could effortlessly tap into another revenue source. Integrate a WebView within your app to establish an in-app marketplace, enabling users to explore and buy remarkable products from local brands, while earning a commission for every transaction.

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Vendo serves as a one-stop solution for all your marketplace requirements, furnishing you with a platform that streamlines day-to-day operations, a selection of brands to choose from or the opportunity to invite your own brands, merchandising and promotional tools, the capability to sell through various channels (your current website, emails & SMS, mobile app, social media), and ongoing daily support for expanding your marketplace business.

Success factors of Yammer mobile app

Real-Time Collaboration: Yammer's success is driven by its ability to facilitate real-time collaboration among employees, enabling seamless communication and information sharing across departments and geographies.

Empowerment of Employees: The app empowers employees by providing them with a platform to voice their ideas, share knowledge, and contribute to the organization's growth and innovation.

Integration with Business Applications: Yammer's success is attributed to its seamless integration with various business applications, allowing users to access and share information from different systems within a unified platform.

Mobile Accessibility: The mobile app's accessibility across various devices, including iPhone, iPad, Windows Phone, Android, and Blackberry, enables employees to stay connected and engaged while on-the-go, contributing to its success.

Document Collaboration: The app's document sharing and editing capabilities enable teams to collaborate on projects efficiently, fostering productivity and teamwork.

Virtual Office Experience: Yammer's success is bolstered by its ability to create a "virtual office" environment, allowing employees to stay plugged in and engaged regardless of their location, leading to increased connectivity and productivity.

Integration with Microsoft SharePoint: Seamless integration with Microsoft SharePoint enhances the app's success by creating a social layer across all enterprise applications, promoting cohesive information sharing and collaboration.

User Adoption in Fortune 500 Companies: Yammer's success is evident in its widespread adoption, with over 7 million users, including employees from 85 percent of the Fortune 500 companies, showcasing its appeal and relevance in large organizations.

Security and Compliance Features: The app's robust security and compliance features contribute to its success by ensuring that sensitive business information is protected, fostering trust among users and organizations.

Continuous Innovation and Updates: Yammer's commitment to continuous innovation and updates plays a crucial role in its success, ensuring that the app evolves to meet the changing needs of modern enterprises and employees.

Suggestions for Yammer mobile app's growth

Enhanced User Experience: Continuously improve the app's user interface and experience to ensure seamless navigation, efficient communication, and intuitive collaboration features.

AI-Powered Insights: Integrate AI-powered analytics and insights to help users derive meaningful data from their interactions, enabling informed decision-making and fostering productivity.

Personalization Features: Implement personalization features that allow users to customize their feeds, notifications, and content preferences, enhancing engagement and relevance.

Gamification Elements: Introduce gamification elements to incentivize participation, such as badges, leaderboards, and rewards for active and valuable contributions within the platform.

Advanced Search and Discovery: Enhance search and discovery capabilities to help users easily find relevant information, experts, and resources within the organization's knowledge base.

Virtual Event Integration: Incorporate features for hosting virtual events, webinars, and town hall meetings within the app to facilitate large-scale communication and engagement.

API Integration Framework: Develop a robust API integration framework to enable seamless connectivity with a wide range of third-party applications and services, expanding the app's functionality and utility.

Localized Language Support: Expand language support to cater to global users, ensuring inclusivity and accessibility for non-English speaking employees across different regions.

Accessibility Improvements: Prioritize accessibility improvements to ensure that the app is usable by individuals with diverse needs, including those with disabilities.

Strategic Partnerships: Form strategic partnerships with technology providers, industry leaders, and enterprise solution providers to enhance the app's capabilities and reach new markets.

Suggestions for other businesses to replicate Yammer's success

Clear Value Proposition: Clearly define the value proposition of the enterprise social network, emphasizing how it fosters collaboration, empowers employees, and drives business transformation.

Seamless Integration: Ensure seamless integration with existing business applications and systems to create a unified platform for communication, knowledge sharing, and collaboration.

Mobile Accessibility: Prioritize mobile accessibility across a variety of devices and operating systems to enable employees to stay connected and engaged while on-the-go.

User Adoption Strategies: Implement effective user adoption strategies, including training, incentives, and internal marketing, to encourage widespread usage and engagement within the organization.

Customization and Personalization: Offer customization and personalization features to allow users to tailor their experience based on their roles, preferences, and communication needs.

Security and Compliance: Prioritize robust security measures and compliance features to protect sensitive business information and ensure data privacy and regulatory adherence.

Data Analytics and Insights: Incorporate data analytics capabilities to provide valuable insights into employee interactions, engagement levels, and knowledge sharing patterns.

Community Building: Foster a sense of community and belonging among employees by facilitating open communication, idea sharing, and recognition of contributions.

Leadership Engagement: Encourage leadership engagement and active participation within the platform to set an example for open communication and knowledge sharing.

Continuous Improvement: Commit to continuous improvement by gathering user feedback, iterating on features, and staying responsive to the evolving needs of the organization and its employees.

Maximize your mobile app's ARPU with Vendo, enabling users to discover and buy fantastic products from local brands. Triple your affiliate sales commission to 20-30%, offering 3-5 times more earnings than most affiliate links.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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