Case Study
Jan 2, 2024

Yamibuy eCommerce Case Study and How to Start a Look-Alike Marketplace

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Yamibuy is an online marketplace that specializes in Asian products, offering a variety of categories including Asian snacks, groceries, beauty products, and home essentials. If you're up for starting a look-alike eCommerce business in a marketplace model, Vendo makes it super easy. You'll be able to start selling a whole bunch of great products from awesome brands really quickly!

Vendo simplifies the process of building a successful eCommerce marketplace by offering access to a wide range of products from domestic brands. With Vendo taking care of inventory and shipping logistics, you can concentrate on providing excellent customer service, effectively launching and managing your marketplace, all while keeping your primary focus on what truly matters – your customers.


Vendo is also a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

Yamibuy E-Commerce Journey

Introduction to Yamibuy
Founded in 2013 by CEO Alex Zhou, Yamibuy has quickly risen to prominence as a leading online marketplace specializing in a wide array of Asian products. With remarkable year-over-year growth, Yamibuy has become a beloved shopping destination within the North American Chinese community and beyond, offering an unparalleled selection of goods that cater to the tastes and needs of Asian expatriates and enthusiasts alike. 

From mouth-watering snacks and cutting-edge beauty products to unique home goods and health supplements, Yamibuy provides an authentic and convenient shopping experience for those looking to enjoy the flavors and trends of Asia.

Top-Selling Product Categories

Asian Snacks:

Yamibuy is a treasure trove for snack lovers, offering an extensive selection of delectable Asian snacks that tantalize the taste buds.

  1. Pocky & Instant Noodles: Enjoy the iconic Japanese snack Pocky in various flavors, alongside a wide range of instant noodles from spicy to savory.
  2. Unique Chips & Treats: Discover unique and exotic flavors of chips and other treats that offer a taste of Asia's diverse culinary landscape.

Beauty and Skincare:
Dive into the world of Asian beauty with Yamibuy's comprehensive range of skincare and cosmetic products.

  1. Korean Sheet Masks: Indulge in the popular Korean skincare trend with a variety of sheet masks designed for hydration, brightening, and more.
  2. Japanese Skincare Essentials: Explore top-quality Japanese skincare products known for their innovative ingredients and gentle formulations.

Health Supplements:
Prioritizing health and well-being, Yamibuy provides access to a variety of Asian health supplements and traditional remedies.

  1. Vitamins & Herbal Remedies: Find vitamins and herbal supplements that cater to a range of health needs, from boosting immunity to improving digestion.
  2. Dietary Supplements: Enhance your diet with Asian dietary supplements that incorporate traditional ingredients known for their health benefits.

Home and Kitchen:
For those looking to infuse their cooking and living spaces with Asian flair, Yamibuy offers an array of home and kitchen products.

  1. Asian Cookware & Gadgets: Shop for specialized cookware like hot pots, rice cookers, and kitchen gadgets that make preparing Asian cuisine a breeze.
  2. Home Essentials: Discover home items that bring a touch of Asian style and functionality to your living space.

Fashion and Accessories:
Stay on trend with Yamibuy's selection of fashion items and accessories influenced by Asian style.

  1. Clothing & Footwear: Find fashionable clothing and footwear that reflect the latest Asian trends and designs.
  2. Accessories: Accessorize with a range of items, from traditional to contemporary, that add a distinctive Asian touch to any outfit.

Yamibuy stands as a vibrant and dynamic marketplace, offering a window into the rich diversity of Asian products and culture. With its vast selection of snacks, beauty items, health supplements, home goods, and fashion accessories, Yamibuy not only provides convenience and variety but also fosters a deeper connection to Asian traditions and modern trends. 

Whether you're a homesick expatriate seeking a taste of home, a curious explorer eager to try new flavors and styles, or simply someone who appreciates the quality and uniqueness of Asian products, Yamibuy offers an enriching shopping experience that brings the best of Asia right to your doorstep. As Yamibuy continues to grow and expand its offerings, it remains committed to being the premier online destination for those looking to explore and embrace the wonderful world of Asian goods.

Secrets to Yamibuy's Success

  • Diverse Product Range: Offering a comprehensive selection of Asian products has been a key driver of Yamibuy's success, catering to the unique preferences of their target audience.
  • Cultural Relevance: Understanding and catering to the cultural needs and tastes of the Chinese community in North America has set Yamibuy apart.
  • User-Friendly Platform: A seamless and user-friendly online shopping experience has contributed to customer loyalty.
  • Strong Leadership: CEO Alex Zhou's vision and leadership have played a pivotal role in Yamibuy's rapid growth and popularity.
  • Community Engagement: Yamibuy's active engagement with its customer community has fostered trust and brand loyalty.
  • Year-Over-Year Growth: Consistent and impressive year-over-year growth has solidified Yamibuy's position as a trusted and popular e-commerce destination.

For entrepreneurs looking to replicate this success, understanding your target audience, offering a diverse product range, and providing exceptional customer service are essential elements for thriving in the e-commerce landscape.

Get started with a look-alike marketplace like Yamibuy on Vendo!


  • Book a demo call: We’ll set you up with a demo marketplace 
  • Customize your Storefront: We’ll help you craft an on-brand shopping UX 
  • Onboard Brands: Pick from the Vendo brand catalog. Or invite your own.
  • Select Products: Curate product collections manually or automate it.
  • Embed products: Make your editorial content and newsletters shoppable 
  • Get Paid: Get paid as soon as products are shipped by the brands. 
  • Get Repeat Sales: Keep your customer relationship, emails, order history


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