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Case Study
Jul 17, 2023

WWD Affiliate Revenue Success Tripled

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WWD (Women's Wear Daily), a leading authority in the fashion and retail industry, holds a significant position in delivering comprehensive coverage and insights. WWD underscores the importance of sales commissions, particularly derived from product reviews and recommendations, as a substantial revenue stream. The integration of Vendo introduces an exciting opportunity for WWD to potentially amplify its sales commissions—potentially experiencing a remarkable 3-5x increase. 

By seamlessly incorporating shoppable products and a user-friendly shopping experience into its content, WWD can strategically enhance its monetization efforts, offering an enriched and interactive platform for professionals and enthusiasts seeking the latest in fashion trends and industry news.


Looking for a comprehensive marketplace solution? Vendo is your go-to one-stop-shop. It provides a platform that automates daily operations, a range of brands to choose from (or invite your own), merchandising tools, and the flexibility to sell through multiple channels. Plus, ongoing daily support ensures your marketplace business scales seamlessly.

Choose Vendo for a revolutionary approach to affiliate marketing; it keeps visitors engaged for longer periods, secures essential customer data, and paves the way for successful upselling ventures.

Success factors for The WWD

Industry Expertise: Demonstrating deep knowledge and expertise in the fashion and retail industry to provide valuable insights and analysis.

Timely and Relevant Content: Delivering up-to-date and relevant news, trends, and analysis in the fashion and retail sectors.

Strong Industry Relationships: Building strong relationships with key players in the fashion industry to access exclusive information and insights.

Innovative Content Formats: Offering innovative and engaging content formats such as multimedia, interactive features, and data visualization.

Digital Presence: Leveraging digital platforms effectively to reach a wider audience and engage with readers online.

Thought Leadership: Establishing thought leadership in the fashion industry through insightful commentary, trend forecasting, and analysis.

Community Engagement: Building a strong community of readers and industry professionals through events, forums, and interactive features.

Brand Recognition: Establishing a strong brand presence and recognition in the fashion and retail sectors.

Editorial Integrity: Upholding editorial integrity and credibility to build trust with readers and maintain a loyal audience.

Monetization Strategies: Implementing effective monetization strategies such as advertising, subscriptions, and partnerships to ensure financial sustainability and growth.

Evaluation of WWD value proposition and audience

Value Proposition Evaluation:

Relevance of Content: Assess how well WWD's content aligns with the interests and needs of its audience in the fashion and retail industry.

Industry Expertise: Evaluate the level of expertise demonstrated by WWD in providing valuable insights and analysis in the fashion sector.

Innovative Content Formats: Measure the effectiveness of WWD's innovative content formats in engaging and informing its audience.

Digital Presence: Evaluate how effectively WWD leverages digital platforms to reach and engage with its audience online.

Brand Recognition: Assess the level of brand recognition and credibility that WWD has established in the fashion and retail sectors.

Audience Evaluation:

Demographic Analysis: Understand the demographics, interests, and behaviors of WWD's target audience in the fashion and retail industry.

Engagement Levels: Measure the level of engagement and interaction WWD has with its audience across various platforms and channels.

Brand Perception: Evaluate how WWD's audience perceives the brand in terms of credibility, authority, and relevance in the fashion industry.

Feedback Mechanisms: Analyze how WWD collects feedback from its audience to improve content offerings and overall reader experience.

Value Perception: Assess how WWD's audience perceives the value provided by the brand in terms of information, insights, and analysis related to the fashion and retail sectors.

Suggestions for replicating success

Market Research: Conduct in-depth market research to understand customer needs and industry trends.

Innovation: Continuously innovate by offering new and unique content or services to stay ahead of the competition.

Customer Focus: Prioritize customer satisfaction and build strong relationships with your audience.

Quality Content: Maintain high standards of quality in your content to keep your audience engaged and coming back for more.

Digital Presence: Leverage digital platforms effectively to reach a wider audience and engage with readers online.

Networking: Build strong relationships with industry professionals and key players to gain insights and access to exclusive information.

Adaptability: Be flexible and willing to adapt to changing market conditions and consumer preferences.

Marketing Strategies: Develop effective marketing strategies to promote your brand and reach your target audience.

Financial Management: Implement sound financial management practices to ensure long-term sustainability and growth.

Continuous Improvement: Embrace a culture of continuous improvement to refine processes, products, and services over time.

However, an alternative avenue for monetizing your online audience can be explored for better results.

Launching a multi-brand marketplace on Vendo might significantly increase your affiliate sales commission, offering 3-5 times more than regular affiliate links.

Apart from the extended time users spend on your pages, anticipate a growth in customer data retention for effective email list expansion and a wide array of potential upselling avenues.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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