Case Study
Sep 5, 2023

WIRED Affiliate Revenue Success Tripled

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WIRED, a prominent player in technology and innovation journalism, has cemented its position as a leading source for in-depth coverage and analyses. WIRED strategically utilizes affiliate links to monetize its expansive online audience. Sales commissions, particularly derived from technology product reviews and recommendations, stand out as a significant and rapidly growing revenue stream within the ever-evolving media landscape. 

With Vendo, WIRED has the potential to boost its sales commissions—potentially experiencing a 3-5x increase—by seamlessly integrating shoppable products and a user-friendly shopping cart into its editorial content. Here's how this integration could pave the way for enhanced revenue for WIRED.


Vendo stands out as your all-encompassing solution for marketplace success. This one-stop-shop offers a platform for automating daily operations, a carefully curated brand catalog (or an invitation for your own brands), merchandising tools, and the option to sell through multiple channels. Trust Vendo for ongoing daily support as your marketplace business evolves

In contrast to conventional affiliate links, Vendo stands out by maintaining prolonged visitor engagement, preserving essential customer data for email list expansion, and unlocking potential upselling opportunities. It serves as the comprehensive foundation for a prosperous marketplace.

Unlocking Success in Digital Publishing

WIRED, founded in 1993, is a leading technology and lifestyle magazine that explores the intersection of technology, science, culture, and business. Known for its insightful articles, in-depth features, and thought-provoking content, WIRED has established itself as a premier source for individuals interested in the impact of technology on various aspects of society. Owned by Condé Nast, WIRED has successfully navigated the evolving media landscape and maintained its relevance in the digital age.

Success Factors of WIRED

Thought-Provoking Content: WIRED's success is built on its commitment to delivering thought-provoking and intellectually stimulating content. The magazine covers a wide range of topics, exploring the implications of technology on culture, science, and business.

In-depth Features and Analysis: WIRED is recognized for its in-depth features and analysis, providing readers with a deeper understanding of complex technological trends and innovations. The magazine goes beyond news reporting to offer comprehensive insights.

Diverse Content Categories: The inclusion of diverse content categories, including science, business, culture, and innovation, contributes to WIRED's broad appeal. The magazine caters to a wide audience interested in the multifaceted impacts of technology.

Digital Innovation: WIRED has embraced digital innovation, with a strong online presence and a digital platform that complements its print edition. This approach allows WIRED to reach a global audience and adapt to changing reader preferences.

Engaging Multimedia: The integration of engaging multimedia elements, such as videos, interactive graphics, and podcasts, enhances the overall reader experience. WIRED's multimedia strategy caters to different learning styles and preferences.

Feature Profiles and Interviews: WIRED features profiles and interviews with influential figures in the tech industry, science, and culture. These exclusive insights contribute to the magazine's authoritative and insider perspective.

Design Aesthetics: WIRED pays attention to design aesthetics, creating visually appealing layouts and graphics. The magazine's design enhances the overall reading experience and attracts a design-conscious audience.

Future Trends Exploration: WIRED has a forward-looking approach, exploring future trends and technologies before they become mainstream. This focus on emerging innovations keeps the audience informed about what lies ahead.

Community Engagement: WIRED actively engages with its audience through comments, social media interactions, and online forums. This two-way communication fosters a sense of community among tech enthusiasts and WIRED readers.

Global Relevance: WIRED maintains global relevance by covering international developments in technology and innovation. Its content resonates with a diverse, international audience interested in staying informed about global trends.

WIRED Audience and Value Proposition:

Understanding the Audience:

WIRED's audience includes tech enthusiasts, professionals in various industries, and individuals curious about the impact of technology on society. It appeals to readers seeking in-depth insights and analysis.

Value Proposition:

WIRED's value proposition lies in providing a unique blend of informative and thought-provoking content that explores the intersection of technology with culture, science, and business. The magazine offers a forward-thinking perspective on emerging trends and innovations.

Categories of Value:

  • Intellectual Stimulation: WIRED provides content that challenges and stimulates the intellect, appealing to readers interested in deeper explorations of technology's impact.
  • Comprehensive Analysis: The magazine offers comprehensive analysis, going beyond surface-level reporting to provide a nuanced understanding of technological developments.
  • Exclusive Insights: WIRED's feature profiles and interviews offer exclusive insights into the minds of influential figures, providing a behind-the-scenes look at the tech industry.

Suggestions for Replicating Success:

Thought-Provoking Content: Prioritize content that is thought-provoking, intellectually stimulating, and explores the broader implications of technological advancements.

In-depth Analysis: Invest in in-depth features and analysis to provide readers with a comprehensive understanding of complex technological trends and innovations.

Diverse Content Categories: Cover a diverse range of content categories to appeal to a broad audience interested in the multifaceted impacts of technology on culture, science, and business.

Digital Innovation: Embrace digital innovation, ensuring a strong online presence and a user-friendly digital platform that complements traditional print editions.

Engaging Multimedia: Integrate engaging multimedia elements, such as videos, interactive graphics, and podcasts, to enhance the overall reader experience and cater to different preferences.

Feature Profiles and Interviews: Include feature profiles and interviews with influential figures in your industry or niche, providing exclusive insights and contributing to your platform's authoritative perspective.

Design Aesthetics: Pay attention to design aesthetics to create visually appealing layouts and graphics that enhance the overall reading experience.

Future Trends Exploration: Maintain a forward-looking approach, exploring future trends and technologies to keep your audience informed about emerging innovations.

Community Engagement: Actively engage with your audience through comments, social media interactions, and online forums to foster a sense of community among your readers.

Global Relevance: Cover international developments in your industry or niche to maintain global relevance and appeal to a diverse, international audience.

Nonetheless, there's another way to monetize your online audience that might prove even more advantageous.

Embarking on your multi-brand marketplace journey through Vendo has the potential to, at the very least, triple your affiliate sales commission, reaching a commendable 20-30%. This marks a substantial increase, offering 3-5 times more than the returns from regular affiliate links.

Not to forget the prolonged user interaction on your pages, this translates to enhanced customer data retention, paving the way for the expansion of your email list and a diverse range of future upselling possibilities.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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