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Case Study
Oct 30, 2023

Windows Central Affiliate Revenue Success Tripled

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Windows Central, a prominent source for news, reviews, and insights related to Microsoft and Windows, holds a significant position in delivering comprehensive coverage of technology and software. Windows Central recognizes the importance of sales commissions, particularly derived from product reviews and recommendations, as a substantial revenue stream. The integration of Vendo introduces an exciting opportunity for Windows Central to potentially amplify its sales commissions—potentially experiencing a remarkable 3-5x increase.

By seamlessly incorporating shoppable products and a user-friendly shopping experience into its content, Windows Central can strategically enhance its monetization efforts, providing an enriched and interactive platform for users seeking the latest information and products within the Windows ecosystem.


Simplify your marketplace operations with Vendo – the one-stop-shop that has it all. Enjoy a platform automating day-to-day operations, a curated brand catalog (or the ability to invite your own), merchandising tools, and the flexibility to sell through various channels. Vendo ensures ongoing daily support as your marketplace business expands.

Ditch the ordinary and embrace the extraordinary with Vendo; it outshines traditional affiliate links by fostering extended visitor engagement, securing customer data, and unlocking upselling potential.

Success factors for The Windows Central

Quality Content: Providing in-depth, accurate, and up-to-date information about Microsoft products, Windows OS, and related technologies.

Expertise and Authority: Establishing Windows Central as a trusted source for news, reviews, and analysis in the Microsoft ecosystem.

Engagement: Building a strong community of readers through interactive features, forums, and discussions that encourage participation.

Timeliness: Delivering timely updates on Windows updates, product launches, and industry news to keep readers informed.

Differentiation: Offering unique insights, exclusive content, or in-depth coverage that sets Windows Central apart from other tech news websites.

User Experience: Providing a user-friendly website interface, easy navigation, and access to valuable resources for readers.

Community Building: Fostering a sense of community among readers through comments sections, forums, and social media engagement.

Market Knowledge: Staying abreast of industry trends, Microsoft developments, and emerging technologies to provide relevant and insightful content.

Partnerships: Collaborating with Microsoft, tech companies, and industry experts to enhance credibility and access to exclusive information.

Adaptability: Being flexible and responsive to changes in technology, reader preferences, and market dynamics to remain relevant and competitive in the tech news space.

Evaluation of Windows Central value proposition and audience

Value Proposition:

Clarity and Understanding: Is Windows Central's value proposition clear and easy to understand for its target audience? Does it effectively communicate the key benefits and unique selling points of its content and services?

Relevance and Timeliness: Does Windows Central provide timely and relevant information on Microsoft products, Windows OS, and related technologies that meet the needs of its audience?

Expertise and Authority: Is Windows Central perceived as an authoritative source in the Microsoft ecosystem, providing expert insights and analysis that add value to its audience?

Differentiation: How does Windows Central differentiate itself from other tech news websites in terms of content quality, depth of coverage, or unique offerings?

Engagement: How well does Windows Central engage its audience through interactive features, forums, comments sections, and social media interactions?


Segmentation: Does Windows Central clearly understand the different segments within its audience and tailor its content to meet their specific interests and needs?

Demographics: What are the demographics of Windows Central's audience in terms of age, profession, tech proficiency, and geographic location?

Interests and Needs: Have the interests, needs, and preferences of Windows Central's audience been accurately identified, and how well does the value proposition align with these aspects?

Communication Channels: Is Windows Central effectively using communication channels such as website, social media, newsletters, etc., to reach and engage its target audience?

Feedback Mechanisms: How does Windows Central collect feedback from its audience to understand their perception of the value proposition and make improvements as needed?

Suggestions for replicating success

Study successful models: Analyze successful tech news websites or platforms to understand their strategies and best practices.

Focus on quality content: Provide in-depth, accurate, and timely information on Microsoft products and related technologies to keep your audience engaged.

Engage with your audience: Build a strong community through interactive features, forums, and social media engagement to foster a sense of belonging.

Differentiate yourself: Offer unique insights, exclusive content, or specialized coverage that sets you apart from other tech news sources.

Stay updated: Keep abreast of the latest industry trends, Microsoft developments, and emerging technologies to provide relevant and insightful content.

Prioritize user experience: Ensure a user-friendly website interface, easy navigation, and access to valuable resources for your readers.

Collaborate and partner: Establish partnerships with tech companies, industry experts, or Microsoft itself to enhance credibility and access to exclusive information.

Adapt to changes: Be flexible and responsive to evolving technology, reader preferences, and market dynamics to remain relevant and competitive in the tech news space.

Listen to feedback: Actively collect feedback from your audience to understand their needs, preferences, and perception of your content, and make adjustments as needed.

Continuously improve: Embrace a culture of continuous learning, innovation, and improvement to stay ahead of the curve and replicate success in the tech news industry.

However, you might want to consider a different route for generating income from your online audience.

Establish your multi-brand marketplace on Vendo to potentially triple your affiliate sales commission, reaching an impressive 20-30%.

In the context of extended user engagement on your pages, envision a rise in customer data retention that will drive the growth of your email list and open up a spectrum of potential upselling opportunities.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


Put a shopping cart in your content
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