WIDEWALLS Multi-Vendor Marketplace Case Study And How to Start Your Own

Widewalls.ch is an eclectic online marketplace that immerses you in the world of contemporary art. It's a one-stop destination for art enthusiasts looking to explore, buy, and engage with the vibrant international art scene. If you're planning to start your own marketplace, Vendo is a great choice due to its user-friendly design and economical solutions. 

Vendo platform simplifies establishing your marketplace, allowing you to feature well-known domestic brands and manage inventory and shipping efficiently. With Vendo handling the day-to-day operational aspects, you can focus on crafting a unique and attractive marketplace experience.

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Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.

Widewalls.ch: Pioneering the Online Art Marketplace

1. The Genesis of an Innovative Art Marketplace

Widewalls, launched as a leading art magazine, transformed into a comprehensive online marketplace dedicated to modern and contemporary art. Its innovative approach to art curation and sales, combined with a focus on quality and user experience, has made it one of the top destinations for art lovers and collectors. With an impressive 500,000 monthly visitors, Widewalls has successfully blended art appreciation with online commerce, catering to a diverse audience of art enthusiasts​​.

2. Overcoming Challenges and Growing

The journey wasn't without its challenges. To fuel growth and enhance platform performance, Widewalls raised significant capital. In 2021, they closed a successful growth funding round, raising €566,000, which was oversubscribed by more than 40%. This funding was crucial for implementing marketing initiatives, growing traffic, increasing conversion rates, and introducing innovative services like the “Instant-buy” option. This funding round was instrumental in solidifying Widewalls position in the online art market and expanding its technological capabilities, including AI, VR, and crypto integrations​​.

3. Expanding Offerings and Services

Widewalls has distinguished itself by offering a vast array of services and features. The platform boasts tens of thousands of artworks listed by hundreds of galleries worldwide, covering 80% of the art market over the past 6 years. Their offerings are not just limited to sales; they provide extensive auction results, personalized recommendations, and email alerts to keep users engaged and informed. Whether you're a first-time buyer, seasoned collector, or art advisor, Widewalls offers an endless resource for art discovery and acquisition​​.

4. A Hub for Art Lovers and Professionals

What truly sets Widewalls apart is its comprehensive approach to serving different art market segments. It’s not just a platform for buying and selling art; it’s a resource for art news, events, and information. For art professionals, Widewalls offers a suite of services to help them access and serve the online art market more efficiently, including transparent information sharing, fair pricing, and visibility to a large audience. This approach has enabled Widewalls to become one of the top 10 global marketplaces dedicated to art, with over 700,000 monthly visitors​​.

5. Replicating Widewalls Success

For those aspiring to replicate Widewalls success in creating a new marketplace, the key lies in understanding and catering to your niche audience. Start by identifying a unique gap in the market or a specific interest group. Invest in technology to enhance user experience and offer innovative features that set you apart. Focus on building a comprehensive platform that goes beyond just buying and selling – offer value-added services, information, and community engagement. Lastly, be prepared to adapt and evolve with market trends and customer feedback to stay relevant and competitive.

Widewalls story is an inspiring example of how a clear vision, combined with strategic funding and a commitment to quality and innovation, can lead to a successful and influential online marketplace.

Get started with a marketplace like Widewalls on Vendo!

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO

• Book a demo call: We’ll set up your demo marketplace and populate it with products
• Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
• Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
• Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
• Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
• Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
• Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
• Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.

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