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Case Study
Aug 7, 2023

Whimsical mobile app case study

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Whimsical mobile app is a suite of diagramming and collaboration tools that help teams communicate and share ideas. Vendo's in-app shopping feature could effortlessly facilitate the creation of an additional revenue stream for an app similar to Whimsical. Add Vendo to your mobile app through a WebView to create your own in-app marketplace, enabling users to explore and purchase products from domestic brands, while earning a commission for each transaction.

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 Vendo is your all-in-one solution for marketplace management, providing a platform that automates daily operations, a selection of brands to choose from or the option to invite your own brands, merchandising and promotional tools, the capability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and continuous daily support for scaling your marketplace business.

The company's accomplishments include:

Brainstorm is a tool for creating mind maps, flowcharts, and other visual diagrams.

Diagrams is a tool for creating wireframes, mockups, and other technical diagrams.

Maps is a tool for creating maps and infographics.

Notes is a tool for taking notes and collaborating on documents.

Whimsical's main success factors

A strong focus on user experience

Whimsical's products are designed to be easy to use and intuitive. The company's user interface is clean and simple, and its products are packed with features that make it easy to create and share diagrams.

A commitment to innovation

Whimsical is constantly innovating and developing new features for its products. The company's products are updated regularly with new features, bug fixes, and performance improvements.

A strong community of users

Whimsical has a strong community of users who are passionate about the company's products. The company's community is active on social media and in online forums, and it provides valuable feedback to the company on how to improve its products.

Create a strong team

Other businesses can create a strong team of experienced professionals who are passionate about the company's products. This would allow the company to develop and market its products effectively.

Provide excellent customer service

Other businesses can provide excellent customer service by being responsive to customer needs and resolving issues quickly. This would allow the company to build a loyal customer base.

Market your products effectively

Other businesses can market their products effectively by using a variety of channels, including online advertising, social media, and public relations. This would allow the company to reach a wider audience and increase its sales.

Build relationships with key partners

Other businesses can build relationships with key partners, such as distributors, resellers, and suppliers. This would allow the company to expand its reach and increase its sales.

Become a thought leader in your industry

Other businesses can become a thought leader in their industry by publishing articles, speaking at conferences, and participating in online forums. This would allow the company to establish itself as a credible source of information and build trust with potential customers.

Stay up-to-date with industry trends

Other businesses can stay up-to-date with industry trends by reading industry publications, attending conferences, and networking with other professionals. This would allow the company to identify new opportunities and avoid potential risks.

Be prepared to adapt to change

The business world is constantly changing, and businesses need to be prepared to adapt to change in order to survive. This may require making changes to products, services, or business models.

Never give up

Success does not happen overnight. It takes hard work, dedication, and perseverance. Businesses need to be willing to put in the time and effort necessary to achieve their goals.

Suggestions on how Whimsical can grow more

Expanding its product offerings

Whimsical can expand its product offerings by adding new features and tools to its suite of products. The company can also develop new products that meet the needs of its growing customer base.

Entering new markets

Whimsical can enter new markets by expanding its sales and marketing efforts. The company can also partner with local businesses and organizations in new markets to promote its products.

Acquiring other companies

Whimsical can acquire other companies that complement its products and services. This would allow the company to expand its product offerings and reach a wider audience.

Investing in research and development

Whimsical can invest in research and development to develop new technologies and products. This would allow the company to stay ahead of the competition and meet the needs of its customers.

Partnering with other companies

Whimsical can partner with other companies to create joint products and services. This would allow the company to expand its reach and offer its customers a wider range of products and services.

Expanding its team

Whimsical can expand its team by hiring new employees. This would allow the company to meet the growing demand for its products and services.

Investing in marketing and sales

Whimsical can invest in marketing and sales to promote its products and services. This would allow the company to reach a wider audience and increase its sales.

Creating a strong brand

Whimsical can create a strong brand by developing a unique and memorable identity. The company can also build a strong reputation for its products and services.

Providing excellent customer service

Whimsical can provide excellent customer service by being responsive to customer needs and resolving issues quickly. This would allow the company to build a loyal customer base.

Other businesses can replicate Whimsical's success by:

Focus on user experience

Other businesses can focus on creating products that are easy to use and intuitive. This would allow the company to attract and retain customers.

Invest in research and development

Other businesses can invest in research and development to develop new technologies and products. This would allow the company to stay ahead of the competition and meet the needs of its customers.

Create a strong team

Other businesses can create a strong team of experienced professionals who are passionate about the company's products. This would allow the company to develop and market its products effectively.

Provide excellent customer service

Other businesses can provide excellent customer service by being responsive to customer needs and resolving issues quickly. This would allow the company to build a loyal customer base.

Market your products effectively

Other businesses can market their products effectively by using a variety of channels, including online advertising, social media, and public relations. This would allow the company to reach a wider audience and increase its sales.

Build relationships with key partners

Other businesses can build relationships with key partners, such as distributors, resellers, and suppliers. This would allow the company to expand its reach and increase its sales.

Become a thought leader in your industry

Other businesses can become a thought leader in their industry by publishing articles, speaking at conferences, and participating in online forums. This would allow the company to establish itself as a credible source of information and build trust with potential customers.

Stay up-to-date with industry trends

Other businesses can stay up-to-date with industry trends by reading industry publications, attending conferences, and networking with other professionals. This would allow the company to identify new opportunities and avoid potential risks.

Be prepared to adapt to change

The business world is constantly changing, and businesses need to be prepared to adapt to change in order to survive. This may require making changes to products, services, or business models.

Never give up

Success does not happen overnight. It takes hard work, dedication, and perseverance. Businesses need to be willing to put in the time and effort necessary to achieve their goals.

Looking to boost revenue and maximize your mobile app ARPU? Try using Vendo. By enabling your users to shop for exceptional products from local brands, you can triple any affiliate sales commission out there, elevating it to 20-30%. That's 3-5x more than most affiliate links.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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