Case Study
Dec 14, 2023

Whatnot Multi-Vendor Marketplace Case Study And How to Start Your Own

Written by is an exciting online marketplace that offers a live stream shopping experience, where users can buy, sell, and collect a wide variety of unique items, from collectibles to vintage clothing. It's a modern and interactive platform for a new era of digital commerce. If you are thinking about setting up your own online marketplace check out Vendo.

Vendo is really easy to use and won't cost you a lot. You can have your marketplace ready to go in no time – we're talking a few days. You can sell cool products from domestic brands and not stress over managing dozens of inventory or dealing with shipping. Vendo takes care of the hard parts, so you can enjoy creating a marketplace that's totally your own and super cool.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business. Revolutionizing the Online Marketplace with a Live-Stream Twist and Affiliate Program The Live-Stream Marketplace Phenomenon started as a unique twist in the online marketplace scene, introducing live-stream shopping. They've quickly grown into a go-to platform for a wide variety of items, especially collectibles and vintage finds. With live streams drawing in thousands of viewers and a constantly growing number of sellers, has made a big splash in the world of e-commerce.

A Stage for Sellers and a Haven for Buyers

What makes stand out? Their live-streaming feature. It's not just about buying and selling; it's an interactive experience. Sellers get to showcase their items live, tell stories, and engage with buyers in real-time. This approach has created a vibrant community around the platform, turning shopping into an event.

Collectibles at Your Fingertips

At the heart of success is their focus on niche markets like collectibles and vintage clothing. They've tapped into a community of enthusiasts and collectors, offering them a platform to find rare and unique items. This specialization has attracted a dedicated and passionate user base.

Connect and Earn: The Affiliate Program affiliate program is all about community growth. Influencers, bloggers, and users with a strong online presence can promote and earn commissions on referrals. This program helps spread the word about the platform while offering affiliates a chance to profit from their networks.

Replicating Marketplace Magic

Inspired by success? Here’s how to replicate it: Focus on creating a unique shopping experience, like they did with live streaming. Cater to niche markets with passionate communities. An interactive and engaging approach can set your marketplace apart. Consider starting an affiliate program to boost your reach and leverage the power of social media and community engagement. Stay innovative, and you could be the next big thing in the online marketplace world.

Get started with a marketplace like Whatnot on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.


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