Case Study
Dec 31, 2023

Weber eCommerce Case Study and How to Start a Look-Alike Marketplace

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Weber is a leading brand in the world of grilling, known for its high-quality grills and related products, including BBQs, smokers, and accessories. If you're thinking about starting a look-alike eCommerce business in a marketplace model, Vendo's your go-to. It really simplifies the whole setup, so you can start selling a wide range of great products from some top brands super easily.

Vendo simplifies the process of creating a successful eCommerce marketplace, providing access to a wide array of products from domestic brands. With Vendo managing inventory and shipping logistics, you can dedicate your efforts to delivering outstanding customer service, effectively launching and overseeing your marketplace, all while keeping your primary focus on what truly matters – your customers.


Vendo is also a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

Weber ECommerce Triumph

Introduction to Weber
Weber has firmly established itself as a quintessential American brand, synonymous with outdoor grilling. Renowned for its extensive range of high-quality grills, including charcoal, gas, electric, and pellet models, Weber has become a household name among outdoor cooking enthusiasts. 

The brand's dedication to innovation is evident in its recent acquisition of June Life Inc., a move that significantly enhances its Weber Connect™ technology and digital capabilities. With a passionate global community spanning 78 countries, Weber's products are not just tools but a central part of countless gatherings and cherished memories. 

The company's success in the world of online sales underscores its commitment to accessibility and customer satisfaction, making it easier than ever for grillers to find and enjoy the perfect Weber product.

Hot-Selling Product Categories

Grills Galore:
At the heart of Weber's offerings is an expansive and diverse range of grills, each designed to cater to different preferences and grilling styles.

  1. Gas Grills: The Weber Genesis II E-310 is a standout in this category, boasting three burners, a sleek design, and the convenience of gas cooking, making it a favorite for those who value ease and consistency.
  2. Charcoal Grills: The Weber Original Kettle Premium Charcoal Grill represents the iconic Weber experience, combining simplicity with performance to deliver the authentic taste that only charcoal can provide.
  3. Electric Grills: Designed for convenience and compact spaces, Weber's electric grills offer the grilling experience without the need for gas or charcoal.
  4. Pellet Grills: These grills provide the wood-fired flavor with the precision of digital controls, catering to those who love to experiment with different smoky tastes.

Smokin' Accessories:
Weber understands that grilling is an art that requires the right tools, offering a variety of accessories to enhance the grilling experience.

  1. Covers & Grilling Tools: From durable covers that protect your grill from the elements to a wide range of grilling tools designed for every task, Weber ensures that you have everything you need to grill like a pro.
  2. Cookware: A selection of cookware specially designed for grill use, allowing enthusiasts to expand their culinary horizons.

Savvy Smokers:
For those who take their barbecue seriously, Weber offers smokers that are revered for their ability to create tender, flavorful smoked meats.

  1. Weber Smokey Mountain Cooker: This smoker is a hit among barbecue enthusiasts, known for its ability to maintain low and slow temperatures, perfect for smoking everything from brisket to ribs.

Product Highlights

  • Weber Genesis II E-310: This gas grill is celebrated for its reliable performance, convenient features, and sleek design, making it a staple in many backyards.
  • Weber Original Kettle Premium Charcoal Grill: A testament to timeless design, this grill is beloved for its simplicity, durability, and the authentic charcoal flavor it imparts.
  • Weber Smokey Mountain Cooker: Renowned among smoking aficionados, this smoker is the go-to for anyone looking to create competition-level barbecue in their own backyard.

Weber's commitment to quality, innovation, and the grilling community has solidified its status as a leader in the outdoor cooking industry. Whether you're a seasoned pitmaster or a casual griller, Weber's range of grills, accessories, and smokers are designed to provide an enjoyable and delicious cooking experience. 

With its finger on the pulse of technological advancements and a deep understanding of what grillers need and want, Weber continues to evolve and expand its offerings, ensuring that the brand remains at the forefront of the grilling world. So, fire up a Weber and let the good times roll – one perfectly grilled meal at a time.

Secret Sauce for Success

Wondering how to replicate Weber's ecommerce triumph? Here are the key success factors:

  1. Diverse Product Range: Offering various grill types and accessories caters to a wide customer base.
  2. Innovation: Weber's acquisition of June Life Inc. showcases their commitment to staying ahead in technology and smart grilling.
  3. Global Reach: Expanding to 78 countries has helped them tap into a massive market.
  4. Passionate Community: Building a community of enthusiastic grillers has created brand loyalty.

In a nutshell, Weber's ecommerce journey is a sizzling success story driven by product variety, innovation, global expansion, and a dedicated customer base.

Get started with a look-alike marketplace like Weber on Vendo!


  • Book a demo call: We’ll set you up with a demo marketplace 
  • Customize your Storefront: We’ll help you craft an on-brand shopping UX 
  • Onboard Brands: Pick from the Vendo brand catalog. Or invite your own.
  • Select Products: Curate product collections manually or automate it.
  • Embed products: Make your editorial content and newsletters shoppable 
  • Get Paid: Get paid as soon as products are shipped by the brands. 
  • Get Repeat Sales: Keep your customer relationship, emails, order history


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