Case Study
Oct 15, 2023

WearWell multi-vendor marketplace success

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Wearwell is not your average online marketplace; it's a mission-driven platform committed to revolutionizing the fashion industry for the better. Founded by Erin Houston and Emily Kenney, wearwell has quickly become a trusted destination for ethical and sustainable fashion products. Headquartered in Philadelphia, PA, this online marketplace makes it simple for conscientious shoppers to purchase products that support both garment workers and the environment.

With Vendo, starting your own multi-vendor marketplace is more affordable and straightforward than ever. You can begin selling products from numerous vendors and go live within days, all without the burden of managing inventory and shipping. 

Vendo operates in a streamlined dropshipping model, relieving you of the logistical complexities and allowing you to focus on growing your marketplace.



Wearwell was born out of the shared experiences of its co-founders, Erin and Emily, who collectively spent two decades working in international development. Their journey led them to work with Fortune 500 companies, incorporating responsible practices into their business models and leading impact programs with nonprofits across multiple countries. This wealth of experience ultimately fueled the creation of Wearwell. This platform aims to facilitate the purchase of ethical and sustainable products while supporting brands dedicated to making a positive impact on garment workers and the environment.

What Sets Wearwell Apart


Wearwell is more than just an online marketplace; it's a platform with a purpose. It carefully selects brands that meet high ethical and sustainability standards, focusing on workers' rights and minimizing environmental impact.


In an era when greenwashing can confuse conscientious consumers, wearwell stands out for its commitment to transparency. The platform delves deep into each brand it partners with to ensure that their impact aligns with their mission.


Wearwell is dedicated to inclusivity in terms of product range and business practices. It offers a wide range of sizes from XS-5X and actively seeks partnerships with BIPOC-owned and women-owned brands.

1% for the Planet

Wearwell is a member of the global 1% for the Planet movement, donating 1% of every sale to environmental organizations dedicated to sustainability and conservation. This initiative aligns every purchase with meaningful environmental impact.

How to Replicate Wearwell's Success

If Wearwell's success and mission inspire you, here are some key takeaways for replicating its approach:

Mission Alignment

Define a clear and compelling mission that reflects your values and resonates with your target audience.


Be open and honest about your business practices and sourcing processes. Gain the trust of your customers by sharing the stories and impact of the brands you work with.


Ensure your product range is inclusive and caters to diverse customer needs. Consider partnerships with underrepresented brands to support a variety of voices.


Collaborate with like-minded organizations and movements that align with your mission. This can help amplify your impact and extend your reach.

Environmental Commitment

Consider initiatives such as 1% for the Planet to support sustainability efforts actively. Demonstrating a commitment to environmental responsibility can inspire your customers.

Get started with a marketplace like WearWell on Vendo!

How to quickly start your own multi-vendor marketplace on Vendo and go live in just a few days

  1. Sign Up and Start a Free Trial: Begin by signing up for Vendo's free trial to explore its features and capabilities.
  2. Configure a Storefront: Create a storefront that aligns with your brand identity, ensuring a cohesive and on-brand appearance.
  3. Onboard Brands: Invite your preferred brands or choose from Vendo's brand catalog to enrich your product offerings.
  4. Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demands.
  5. Start Selling: Link to your marketplace on your website, share it on social media, and include it in your newsletters to reach a broader audience.
  6. Get Paid Quickly: Get paid as soon as products are shipped by the vendors.


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