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Aug 21, 2023

Wayin mobile app case study

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Wayin mobile app is a digital campaign CMS platform serving 300+ brands in 80 countries and 10 industries, including CNN, Coca Cola, MLB, AOL, Discovery, and Vodafone. Seamlessly create an extra revenue channel for an app similar to Wayin by integrating in-app shopping with Vendo. Incorporate Vendo's platform into your app using a WebView to offer an in-app marketplace.

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Vendo is your one-stop-shop for marketplace needs, featuring a platform that streamlines daily operations, a wide range of brands to choose from, and the ability to invite your own brands.

Success factors of Wayin mobile app

Interactive Experience Creation: Enable users to ideate, create, and reuse interactive experiences, empowering marketers and agencies to craft engaging content for digital campaigns.

Multi-Channel Publishing: Facilitate seamless publishing across various digital channels, allowing users to reach their target audience effectively and maximize campaign impact.

Global Reach and Client Base: Serve over 300 brands across 80 countries, establishing a strong global presence and demonstrating the platform's ability to cater to diverse market needs.

Industry Diversity: Cover 10 industries, including prominent brands such as CNN, Coca Cola, MLB, AOL, Discovery, and Vodafone, showcasing versatility and adaptability to different business sectors.

Scalability and Performance: Offer a scalable platform capable of handling diverse campaign requirements and delivering high performance to meet the demands of global brands and agencies.

Innovative Ideation Tools: Provide tools for ideation and creative brainstorming, empowering users to generate unique and compelling digital campaign concepts.

Data-Driven Insights: Incorporate data analytics to provide valuable insights into campaign performance, audience engagement, and content effectiveness, enabling informed decision-making.

Customization and Reusability: Allow for customization of interactive experiences while promoting the reuse of successful campaign elements, optimizing efficiency and consistency.

Collaborative Features: Integrate collaborative features to facilitate teamwork and communication among marketers and agencies, streamlining the campaign creation process.

Comprehensive Support and Training: Offer comprehensive support resources and training materials to ensure users can maximize the platform's capabilities and achieve their campaign objectives effectively.

Suggestions for Wayin mobile app's growth

Enhanced User Interface: Continuously improve the app's user interface to ensure intuitive navigation, streamlined workflows, and an engaging user experience, promoting user retention and satisfaction.

Expanded Interactive Templates: Introduce a wider variety of interactive templates and tools to enable users to create diverse and engaging digital experiences, catering to evolving campaign requirements.

Integration with Emerging Channels: Explore integration with emerging digital channels and platforms to expand the app's reach and relevance in an ever-changing digital landscape.

Personalization Capabilities: Incorporate personalization features that allow users to create tailored interactive experiences, leveraging user data and preferences to enhance engagement and campaign effectiveness.

Advanced Analytics and Reporting: Enhance the app's analytics and reporting capabilities to provide users with deeper insights into campaign performance, audience behavior, and content effectiveness.

API Integrations: Develop robust API integrations to enable seamless connectivity with third-party systems, empowering users to leverage complementary tools and data sources within the app.

Global Localization: Localize the app's features and content to cater to diverse global markets, addressing language, cultural, and regulatory considerations to expand international adoption.

Enterprise Collaboration Tools: Introduce collaborative features tailored for enterprise users, facilitating team collaboration, project management, and approval workflows within the app.

Educational Resources and Training: Offer comprehensive educational resources, tutorials, and training programs to empower users with the knowledge and skills needed to maximize the app's capabilities.

Strategic Partnerships: Form strategic partnerships with digital marketing agencies, technology providers, and industry leaders to expand the app's ecosystem, drive user acquisition, and foster innovation within the platform.

Suggestions for other businesses to replicate Wayin success

Interactive Content Creation Tools: Develop a platform or tool that enables marketers and agencies to ideate, create, and reuse interactive content for digital campaigns, catering to the increasing demand for engaging experiences.

Multi-Channel Publishing Solutions: Offer a solution that facilitates seamless publishing across various digital channels, empowering businesses to reach their target audience effectively and maximize campaign impact.

Global Expansion Strategy: Strategically expand into multiple countries and regions to serve a diverse client base, catering to global market needs and establishing a strong international presence.

Industry-Focused Adaptability: Tailor the platform's capabilities to serve multiple industries, demonstrating versatility and adaptability to different business sectors and their unique marketing requirements.

Scalable Performance: Develop a scalable platform capable of handling diverse campaign requirements and delivering high performance to meet the demands of global brands and agencies.

Innovative Ideation and Collaboration Tools: Provide innovative ideation and collaboration tools that empower teams to brainstorm creative campaign concepts and streamline the content creation process.

Data-Driven Insights and Analytics: Incorporate robust data analytics capabilities to provide businesses with valuable insights into campaign performance, audience engagement, and content effectiveness, enabling informed decision-making.

Customization and Reusability Features: Offer customization options for interactive content creation while promoting the reuse of successful campaign elements, optimizing efficiency and consistency.

Comprehensive Support and Training: Provide comprehensive support resources and training materials to ensure businesses can maximize the platform's capabilities and achieve their campaign objectives effectively.

Partnerships and Integration Opportunities: Form strategic partnerships with complementary technology providers, marketing agencies, and industry leaders to expand the platform's ecosystem, drive adoption, and foster innovation within the industry.

Maximize your mobile app's ARPU with Vendo by allowing users to explore top-notch products from local brands, while increasing affiliate sales commissions to 20-30%, which is 3-5 times higher than with most affiliate links.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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