Case Study
Nov 21, 2023

Wayfair marketplace affiliate program

Written by

Wayfair is an online retailer that specializes in furniture, home decor, and other household items, offering a wide selection of products for interior design and home improvement. If you’re looking for a Wayfair affiliate program, maybe you’d like to consider starting your own marketplace with 3-5x higher sales commission. Here’s how.

Vendo provides a straightforward and cost-effective means to create your multi-vendor marketplace. Start your venture with a range of vendors' products quickly, steering clear of inventory and shipping challenges. And the sales commissions hover around 20-30% instead of 5%.


Vendo offers a full-service solution for all your marketplace needs, featuring an automated platform for operations, a variety of brands or the chance to invite your own, tools for merchandising and marketing, the ability to sell across multiple channels (website, emails, SMS, mobile app, social media), and continual support for enhancing your marketplace.

Wayfair Marketplace Success Factors

Wayfair, a prominent online-only retailer for home furniture in the United States, presents an impressive success story in the e-commerce landscape. Here are the key points that underline their journey:

  • Rapid Revenue Growth: Starting with $380 million in revenue in 2010, Wayfair experienced a steady rise, reaching over $1.3 billion in 2014. This growth continued, with revenues increasing to $2.25 billion in 2015, $3.4 billion in 2016, and $4.7 billion in 2017.
  • Advertising and Market Expansion: Wayfair invested significantly in advertising, spending more than $500 million in 2017. Their marketing efforts included hosting their first "Way Day" sale in 2018, which saw sales quadruple compared to an average day in March of the same year.
  • Employee Growth and Physical Presence: The company expanded its workforce substantially, adding 2,000 employees in the first half of 2018 and approaching a total of 10,000 employees. Wayfair also announced plans for a new office space and the opening of its first permanent physical storefront in Natick Mall, Massachusetts, in 2019.
  • Innovative Hiring Practices: CEO Niraj Shah emphasized the importance of hiring talented and non-political employees, focusing on individuals who fit well with the company's culture and values.
  • Challenges and Controversies: Despite its success, Wayfair faced challenges, including a lawsuit that led to a significant policy change in e-commerce regarding state sales tax. In 2019, the company also dealt with employee protests over a contract to sell beds to temporary migrant detention camps.

Wayfair Affiliate Program

The Wayfair Affiliate Program is an excellent opportunity for bloggers, influencers, and content creators focusing on home furnishing and decoration. Here's a summary of the key aspects of the program:

  • Commission and Cookie Duration: Affiliates earn a commission of 7% on every completed purchase. The cookie duration for the affiliate links is seven days, giving you a week to earn a commission from a referred sale​​.
  • Wide Product Range: You can promote a diverse range of products from Wayfair, including furniture, bedroom and bathroom essentials, decor items, lighting solutions, and appliances. There are no disclosed product exclusions, meaning all items available on Wayfair are included in the affiliate program​​.
  • Partnership with Sister Brands: By joining the Wayfair Affiliate Program, you also become an affiliate for Wayfair's sister brands such as,, and, expanding the range of products you can promote​​​​.
  • Payment and Payout Schedule: Payments are made through checks and direct deposits for U.S residents, and Payoneer for non-US residents. Wayfair pays its affiliates every 20 days, subject to meeting the payment threshold​​.
  • Marketing Support and Promotional Tools: The program provides various marketing materials like custom links and banners, making it easier to promote products on different platforms. However, Wayfair does not allow promotional links on Pinterest, although it can be used to drive traffic to your other promotional channels​​.

Get started with a marketplace like Wayfair on Vendo. Get 3-5x higher sales commission!

Vendo provides a straightforward and cost-effective means to create your multi-vendor marketplace. Start your venture with a range of vendors' products quickly, steering clear of inventory and shipping challenges. And the sales commissions hover around 20-30% instead of 5%.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


Start a multi-vendor marketplace
Written by
Start a Marketplace
Get started
Get started
Get more marketplace case studies & insights
Check Icon
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Related blog posts

Start a free trial

Start your own marketplacE

Vendo lets you start a multi-brand marketplace, in 14 days or less, with products from amazing domestic brands fulfilling your customers' orders. Let them shop on your website, from a newsletter, social, mobile app.

Join vendo. It's free.