Case Study
Dec 19, 2023

WATCHBOX Multi-Vendor Marketplace Case Study And How to Start Your Own

Written by is a premier online marketplace for watch enthusiasts, offering an extensive collection of luxury timepieces. It's the perfect spot for those seeking to buy, sell, or trade high-end watches in a trusted, expert-backed environment. If launching a marketplace is on your agenda, Vendo could be your go-to platform, praised for its user-friendliness and cost-effectiveness. 

The Vendo platform simplifies the launch process, enabling you to easily feature well-known domestic brands and manage both inventory and shipping. With Vendo overseeing the daily operations, you're free to focus on developing a distinctive and captivating marketplace that resonates with your audience.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.

The Rise of WatchBox: A Premier Marketplace for Luxury Watches

  • Foundation and Growth: WatchBox, established in 2017 by Danny Govberg, began as a platform to capitalize on the burgeoning pre-owned luxury watch market. The company quickly gained momentum, bolstered by significant investments, including a $165 million funding round with high-profile athletes like Michael Jordan and Giannis Antetokounmpo. This investment was crucial for expanding both their online presence and physical locations in global luxury hubs like Dubai, Switzerland, and Singapore​​.
  • Unique Business Model: Distinct from other pre-owned watch dealers, WatchBox operates a unique platform where watch enthusiasts can buy, sell, or trade luxury watches. The company stands out by owning all the watches in its inventory, ensuring each piece undergoes thorough inspection, authentication, and servicing before listing. This approach has fostered trust and reliability among customers, with an inventory of approximately 1,800 watches ranging from affordable to high-end luxury brands​​.
  • Customer-Centric Services: WatchBox provides a comprehensive service that includes not just trading and selling, but also valuation and collateral loans, offering a real-time tracking system for collection value. This holistic approach has made WatchBox a preferred choice for both casual buyers and serious collectors alike​​.
  • Safety and Authenticity: In a market fraught with concerns over authenticity, WatchBox assures customers of genuine products. Each watch undergoes a rigorous inspection by trained watchmakers, backed by a warranty. This commitment to authenticity and quality has been pivotal in establishing WatchBox as a safe and reliable marketplace for luxury watches​​.
  • Future Prospects: As WatchBox continues to grow, it is shaping up to be a leader in pre-owned luxury watch sales. With an emphasis on customer satisfaction, authenticity, and a wide range of services, WatchBox is well-positioned to expand its global footprint and continue its success in the luxury watch marketplace​​.

Repeating WatchBox Marketplace Success: For those looking to emulate the success of WatchBox in starting a new marketplace, the key is to focus on a niche market and offer comprehensive, customer-centric services. Building a reputation for authenticity and quality, along with leveraging strategic investments and partnerships, can significantly boost growth. Additionally, ensuring a seamless online and physical shopping experience can attract a broad customer base, from casual enthusiasts to serious collectors.

Get started with a marketplace like WatchBox on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.


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