Case Study
Dec 31, 2023

Warby Parker eCommerce Case Study and How to Start a Look-Alike Marketplace

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Warby Parker is a eyewear brand that offers stylish glasses and sunglasses, providing options for prescription lenses as well as non-prescription eyewear. Looking to start a look-alike eCommerce store  in a marketplace model? Vendo makes it ridiculously easy to get going and sell a bunch of awesome products from some top brands.

Vendo streamlines the journey of establishing a thriving eCommerce marketplace, granting access to a broad selection of products from local brands. With Vendo handling inventory and shipping logistics, you can channel your energies into delivering exceptional customer service, efficiently launching and managing your marketplace, all while keeping your main focus on what genuinely counts – your customers.


Vendo is also a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

Warby Parker Ecommerce Triumph

Introduction to Warby Parker
Warby Parker stands out as a pioneering lifestyle brand that has fundamentally transformed the eyewear industry. With a mission to provide high-quality, stylish designer glasses at an affordable price, Warby Parker goes beyond commerce to address a critical global issue: the lack of access to affordable eyeglasses. 

Recognizing that proper eyewear is not merely a fashion statement but a necessity that can significantly impact one's quality of life, the company has made it its mission to assist the roughly one billion people worldwide who lack this essential tool. By boosting individuals' income potential by 20%, enhancing students' educational experiences, and restoring dignity to those with poor eyesight, Warby Parker's efforts extend far beyond the realm of retail. In a commitment to social responsibility, the company collaborates with established nonprofit organizations to ensure that for every pair of glasses sold, a pair is distributed to someone in need.

Warby Parker: Ecommerce Triumph

  • Innovative Online Shopping Experience: Warby Parker's e-commerce platform revolutionizes the way customers shop for eyewear, offering tools like virtual try-on and home try-on kits, making the selection process convenient, accurate, and enjoyable.
  • Socially Conscious Business Model: The brand's commitment to providing eyeglasses to those in need for every pair sold not only reflects its dedication to social responsibility but also resonates with customers who value ethical consumption.

Top-Selling Product Categories and Examples

Stylish Eyewear:
Warby Parker is renowned for its wide array of fashionable eyewear, featuring designs that cater to diverse tastes and styles.

  1. Trendy Glasses & Sunglasses: An extensive selection of frame styles and colors, from classic to contemporary, ensuring that customers can express their personal style while enjoying clear vision.
  2. Various Frame Styles: Customers can choose from a range of shapes and materials to find the perfect match for their face shape and aesthetic preferences.

Prescription Eyewear:
The core of Warby Parker's offerings is its high-quality, affordable prescription eyewear.

  1. Affordable Prescription Glasses: Eyeglasses that combine style and function, made accessible to a broader audience thanks to Warby Parker's competitive pricing.
  2. Wide Range of Lens Options: Customers can select from a variety of lens types, including single-vision, progressive, and blue-light-filtering, to meet their specific vision needs.

Fashionable Accessories:
To complement its eyewear, Warby Parker offers a selection of accessories that enhance the user experience and add a touch of style.

  1. Eyeglass Cases: Durable and stylish cases that protect eyewear while on the go.
  2. Lens Cleaning Kits: Everything needed to keep glasses clean and clear, ensuring optimal vision and prolonging the life of the eyewear.
  3. Stylish Eyewear Chains: Functional and fashionable chains that add a unique accent to any pair of glasses while keeping them secure.

Warby Parker has not only redefined the eyewear shopping experience but also established a new standard for socially conscious businesses. By combining stylish, high-quality products with a firm commitment to making a positive impact on the world, Warby Parker goes beyond being just a retailer—it's a brand with a vision. As it continues to grow and innovate, Warby Parker remains dedicated to its dual mission of transforming the eyewear industry and improving lives through the power of vision. 

Whether customers are in search of the latest eyewear trends, prescription glasses to improve their daily life, or fashionable accessories to complement their style, they can trust Warby Parker to provide exceptional products while contributing to a greater cause.

Key Success Factors for Your Ecommerce Business

  1. Disruptive Pricing: Offer products at a price point that challenges industry norms.
  2. Social Impact: Incorporate a social mission or responsibility into your business model.
  3. Market Research: Understand the specific needs and pain points of your target audience.
  4. Quality Products: Provide high-quality, reliable products that meet or exceed customer expectations.
  5. User-Friendly Website: Create an intuitive and visually appealing online shopping platform.
  6. Home Try-On: Implement a "try before you buy" option to enhance the customer experience.
  7. Seamless Purchasing Process: Simplify the checkout process and offer secure payment options.
  8. Customer Engagement: Build strong customer relationships through responsive support and communication.
  9. Innovative Marketing: Utilize creative marketing strategies to generate buzz and attract attention.
  10. Ethical Sourcing: Consider ethical sourcing and partnerships to align with your brand values.

By incorporating these success factors, you can increase your chances of replicating Warby Parker's ecommerce triumph while tailoring them to suit your unique business and industry.

Get started with a look-alike marketplace like Warby Parker on Vendo!


  • Book a demo call: We’ll set you up with a demo marketplace 
  • Customize your Storefront: We’ll help you craft an on-brand shopping UX 
  • Onboard Brands: Pick from the Vendo brand catalog. Or invite your own.
  • Select Products: Curate product collections manually or automate it.
  • Embed products: Make your editorial content and newsletters shoppable 
  • Get Paid: Get paid as soon as products are shipped by the brands. 
  • Get Repeat Sales: Keep your customer relationship, emails, order history


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