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Case Study
Aug 21, 2023

Vulture Affiliate Revenue Success Tripled

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Vulture, a prominent platform in the realm of entertainment, culture, and pop-culture commentary, holds a significant position in delivering diverse and insightful content. With a strategic emphasis on affiliate links, Vulture recognizes the importance of sales commissions, particularly derived from product reviews and recommendations, as a substantial revenue stream. The integration of Vendo introduces an exciting opportunity for Vulture to potentially amplify its sales commissions—potentially experiencing a remarkable 3-5x increase. By seamlessly incorporating shoppable products and a user-friendly shopping experience into its platform, Vulture can strategically enhance its monetization efforts, providing an enriched and interactive space for its audience interested in the latest trends and discussions in entertainment and culture.


Vendo stands out as your all-encompassing solution for marketplace success. This one-stop-shop offers a platform for automating daily operations, a carefully curated brand catalog (or an invitation for your own brands), merchandising tools, and the option to sell through multiple channels. Trust Vendo for ongoing daily support as your marketplace business evolves.

Vendo revolutionizes the affiliate marketing landscape, standing out with its focus on prolonged visitor engagement, safeguarding customer data, and creating avenues for successful upselling.

Unlocking Success in Digital Publishing

Vulture is a New York Magazine's culture and entertainment website that covers a wide range of topics, including movies, TV shows, music, books, art, and celebrity news. Launched in 2008, Vulture has gained recognition for its in-depth analysis, reviews, and commentary on popular culture. The platform explores the intersection of entertainment, arts, and current events, providing a comprehensive and insightful perspective for its audience.

Success Factors of Vulture

1. Diverse Cultural Coverage:

Vulture's success is grounded in its commitment to diverse cultural coverage. The platform addresses a broad spectrum of topics, ensuring that it remains relevant to a wide audience with varied interests in entertainment, arts, and media.

2. In-Depth Analysis and Commentary:

Vulture distinguishes itself through in-depth analysis and commentary on cultural phenomena. Articles and features go beyond surface-level reporting, offering readers thoughtful insights and perspectives that contribute to the platform's credibility.

3. Timely and Relevant Content:

The platform's ability to produce timely and relevant content is a key success factor. Vulture stays abreast of the latest developments in the entertainment industry, ensuring that its audience receives up-to-date information and commentary.

4. Exclusive Interviews and Features:

Vulture's success is amplified by its access to exclusive interviews and features with prominent figures in the entertainment and arts world. These interviews provide readers with unique insights and behind-the-scenes perspectives.

5. Pop Culture Reporting:

Vulture has established itself as a go-to source for pop culture reporting. The platform covers celebrity news, trends, and cultural events, catering to an audience that values staying informed about the latest happenings in the entertainment world.

6. Multimedia Integration:

The integration of multimedia elements, including images, videos, and interactive features, enhances Vulture's storytelling. Visual and multimedia components contribute to a dynamic and engaging user experience.

7. Digital Presence and Accessibility:

Vulture's digital presence and accessibility are crucial to its success. The platform has embraced online publishing, making its content easily accessible to a global audience. Mobile optimization and user-friendly design enhance the overall experience.

8. Community Engagement:

Fostering community engagement is a success factor for Vulture. The platform encourages reader comments, discussions, and participation in cultural conversations, creating a sense of community among its audience.

9. Awards Season Coverage:

Vulture's comprehensive coverage of awards seasons, including the Oscars, Emmys, and other major ceremonies, contributes to its success. The platform analyzes nominations, predictions, and outcomes, attracting readers interested in the industry's accolades.

10. Cultural Criticism and Essays:

Vulture's commitment to cultural criticism and thought-provoking essays sets it apart. The platform publishes articles that delve into deeper cultural meanings, societal reflections, and the impact of entertainment on broader contexts.

Vulture's Audience and Their Values

Vulture's primary audience consists of culturally engaged and inquisitive readers who appreciate nuanced analysis, diverse cultural coverage, and a deeper understanding of the entertainment landscape.

Suggestions for Sustaining and Enhancing Success

1. Explore Emerging Trends:

Continuously explore and cover emerging trends in entertainment, arts, and culture. Staying ahead of evolving tastes and preferences ensures that Vulture remains a relevant source for its audience.

2. Podcast and Video Expansion:

Expand into podcasting and video content creation. Podcasts and video series provide additional platforms for Vulture to engage with its audience and offer diverse content formats.

3. Collaboration with Creators:

Forge collaborations with content creators, artists, and industry professionals. Partnering with creators can lead to exclusive content, interviews, and unique features that appeal to Vulture's audience.

4. Personalized Content Recommendations:

Implement personalized content recommendation features based on user preferences and behavior. Offering tailored recommendations enhances the user experience and encourages continued engagement.

5. Community-Driven Content:

Encourage community-driven content initiatives, such as reader submissions, opinion pieces, and user-generated recommendations. Involving the audience in content creation strengthens community ties.

6. Virtual Events and Q&A Sessions:

Organize virtual events, live Q&A sessions, and discussions with industry experts. Providing opportunities for audience interaction adds a dynamic and participatory element to Vulture's content.

7. Thought Leadership Series:

Introduce thought leadership series featuring in-depth discussions, essays, and analyses by experts in various fields. Elevating the platform as a space for intellectual discourse can attract a discerning audience.

8. Collaborative Projects with Other Outlets:

Collaborate on special projects and features with other cultural outlets and publications. Joint initiatives can bring fresh perspectives, expand Vulture's reach, and foster a collaborative spirit within the industry.

9. Digital Subscription Models:

Explore digital subscription models or premium content offerings. Introducing subscription-based services can provide an additional revenue stream while offering exclusive benefits to dedicated readers.

10. Data-Driven Content Strategy:

Utilize data analytics to understand reader preferences, engagement patterns, and trends. Implementing a data-driven content strategy ensures that Vulture's content remains aligned with audience interests and evolving cultural landscapes.

In conclusion, Vulture's success is anchored in its diverse cultural coverage, in-depth analysis, and commitment to engaging its audience. By embracing new content formats, strengthening community connections, and staying attuned to emerging trends, Vulture can continue to thrive as a leading platform in the cultural and entertainment space.

However, there's an alternative avenue for capitalizing on your online audience that may yield positive results.

Dive into Vendo's multi-brand marketplace for the opportunity to triple your affiliate sales commission, achieving an impressive 20-30%.

Not to forget the prolonged user interaction on your pages, this translates to enhanced customer data retention, paving the way for the expansion of your email list and a diverse range of future upselling possibilities.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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