Case Study
Dec 14, 2023

VIVINO Multi-Vendor Marketplace Case Study And How To Start Your Own

Written by is the biggest online marketplace for wine. If you’d like to start a similarly successful marketplace business, Vendo makes it super easy and affordable to set up your online store with dozens of domestic brands. You can start selling products from dozens of brands really quickly, sometimes in just a few days! It's a faster and smoother way to start your own online marketplace.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

Vivino Marketplace Success Story and Affiliate Program:

Wine Wonderland with Millions of Users is the coolest place for wine lovers. They started with nothing, but now they have over 50 million users – that's like having a party with all the wine enthusiasts in the world! They even have a whopping catalog of more than 14 million different wines. That's more wine options than you can shake a corkscrew at!

Cheers to User-Generated Reviews

One secret to their success is that they let users like you and me write reviews and give ratings for all those wines. It's like having your best friend recommend the perfect wine for your pizza night. With all those reviews, it's easier for people to find the right wine and trust that it's good.

Uncorking Marketplace Potential

But here's where the real magic happens – Vivino is not just about reading reviews. It's also a marketplace. That means you can buy and sell wine there. Imagine having your own virtual wine store, and Vivino helps you set it up. They've made it so easy that you can start selling wines from different vendors super quickly.

Vivino Affiliate Program:

Earning a Sip of Success

Vivino also has this cool thing called an affiliate program. It's like getting a commission for telling your friends about Vivino. When you refer someone, and they buy wine, you get a piece of the pie. So, if you're a wine enthusiast and you love talking about it, you can earn some extra cash while sipping your favorite bottle.

How to Repeat Their Success:

Start Small and User-Focused

If you want to create your own marketplace success like Vivino, start small and focus on what users love. Build a community and let them contribute, just like Vivino did with wine reviews. Listen to your users and give them what they want.

Party with Partners

Partner with different vendors or sellers. Vivino didn't make all those wines themselves; they got them from various sellers. So, connect with sellers and make it easy for them to join your marketplace. The more options you offer, the more attractive your marketplace becomes.

Don't Forget the Tech

Invest in the right technology to make your marketplace smooth and user-friendly. Vivino didn't become a success by accident. They had a great platform that made buying and selling wines a breeze.

Promote, Promote, Promote

Spread the word about your marketplace. Use social media, partnerships, and, if possible, an affiliate program like Vivino. The more people know about your marketplace, the more successful it can become.

Cheers to Your Marketplace Success!

Get started with a marketplace like Vivino on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.


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