Case Study
Oct 21, 2023

Vivino marketplace affiliate program

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Vivino is a popular online wine marketplace and app renowned for its extensive wine database and community-driven reviews. It allows users to discover, rate, and review wines and provides recommendations based on personal taste profiles, making it a valuable tool for both wine enthusiasts and novices.

If you're exploring the Vivino affiliate program, you might be interested in launching your own marketplace, potentially earning 3-5 times more in sales commission. Here's how to do it.

Vendo simplifies the task of building your multi-vendor marketplace, making it more budget-friendly. You can start your journey of multi-vendor product sales in days without the challenges of inventory and shipping logistics.


Turn to Vendo for a holistic marketplace solution, offering an automated platform for operations, a range of brands or the option to add your own, merchandising and promotional tools, multiple sales avenues (website, emails, SMS, mobile app, social media), and ongoing support for marketplace development.

Vivino Marketplace Success Factors

Here are the key reasons behind Vivino's marketplace success story:

  • Foundation and Growth: Vivino was founded in 2010 with a mission to democratize the world of wine. It has since grown into the world's largest online wine marketplace and most downloaded wine app, boasting over 50 million users as of 2023.
  • User-Driven Platform: A significant factor in Vivino's success is its user-generated content. Users can rate and review wines, creating a vast database of over 12.5 million wines. This community-driven approach has been key in building trust and engagement among users.
  • Innovative Technology: Vivino leverages advanced technologies like image recognition and machine learning. Users can scan wine labels to quickly find ratings, reviews, and average prices, making wine selection easier and more informed.
  • Global Sales and Variety: The platform lists wines from over 17,000 merchants worldwide, catering to a wide range of tastes and preferences. It reported over $265 million in wine sales in 2021, indicating its significant impact in the online wine retail sector.
  • Affiliate Program: Vivino's affiliate program mirrors its user-centric approach. Affiliates can earn commissions by promoting Vivino's products, with the program offering tools and resources to maximize earnings.

Vivino’s Affiliate Program

Vivino's affiliate program is an attractive option for those looking to earn commissions by promoting a wide range of wines from around the world. Here are five key aspects of Vivino's affiliate program:

  • Commission Rate: Vivino offers a commission rate of 5-10% per sale for its affiliates, providing a lucrative opportunity for those promoting their products​​.
  • EPC (Earnings Per Click): The program has an EPC of $1.12, which indicates the average earnings generated for each click on an affiliate link​​.
  • Cookie Duration: The cookie window for the Vivino affiliate program ranges from 7 to 30 days, ensuring that affiliates get credit for sales made within this period after a customer clicks on their link​​​​.
  • Payment and Threshold: Affiliates are paid via Wire transfer, PayPal, Payoneer, or other alternatives, with a minimum threshold of $100 for affiliate commissions before a payout request can be made​​.
  • Sign-up Process: Joining the Vivino affiliate program involves a simple sign-up process. Applicants must provide their basic information and how they intend to promote Vivino.

Get started with a marketplace like Vivino on Vendo!

Vendo simplifies the task of building your multi-vendor marketplace, making it more budget-friendly. You can start your journey of multi-vendor product sales in days without the challenges of inventory and shipping logistics.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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