VIDGO mobile app case study

The VIDGO mobile app is a live streaming service that offers a wide range of television channels and on-demand content. By enabling in-app shopping through Vendo, an app similar to VIDGO could seamlessly unlock an extra revenue channel. Integrate Vendo into your mobile app using a WebView to establish a personalized in-app marketplace, enabling users to discover and purchase products from domestic brands, while earning a commission for each transaction.

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Vendo offers everything you need for your marketplace, including a platform that streamlines day-to-day operations, a range of brands to select from or the option to bring in your own brands, merchandising and promotional tools, the capability to sell through multiple channels (your current website, emails & SMS, mobile app, social media), and ongoing daily assistance to grow your marketplace business.

Main success factors of VIDGO

Diverse Content Offering

VIDGO's success can be attributed to its diverse content offering, providing access to a wide range of live TV channels and on-demand content, catering to various interests and preferences.

User-Friendly Interface

The app's intuitive and user-friendly interface has contributed to its success, offering a seamless and enjoyable viewing experience for subscribers

Competitive Pricing

VIDGO's competitive pricing strategy has appealed to cost-conscious consumers, positioning the app as an affordable alternative to traditional cable TV services.

High-Quality Streaming

The emphasis on high-quality streaming has set VIDGO apart, ensuring that users can enjoy their favorite content without interruptions or technical issues.

Suggestions for growth

Expand Content Partnerships

To fuel further growth, VIDGO can consider expanding its content partnerships to include exclusive access to popular shows and events, thereby enhancing its value proposition.

Enhanced Personalization

Introducing advanced personalization features can help VIDGO tailor recommendations and content suggestions based on user preferences, fostering greater engagement and satisfaction.

Marketing Campaigns

Investing in targeted marketing campaigns can elevate VIDGO's brand visibility and attract new subscribers, emphasizing its unique offerings and competitive advantages.

Enhanced Social Media Engagement

Leveraging social media platforms to engage with audiences, share exclusive content, and gather feedback can help VIDGO foster a strong community and drive organic growth.

Suggestions for other businesses

Embrace Streaming Technology

Businesses in the entertainment industry can replicate VIDGO's success by embracing streaming technology and offering flexible, on-demand access to their content.

Prioritize User Experience

Prioritizing user experience, intuitive interfaces, and seamless streaming capabilities can help other businesses create compelling digital platforms that resonate with modern consumers.

Strategic Content Partnerships

Forming strategic content partnerships with popular networks and production studios can enable businesses to offer diverse and engaging entertainment options, mirroring VIDGO's approach.

Competitive Pricing Strategies

Emulating VIDGO's competitive pricing strategies can position other businesses as attractive alternatives to traditional service providers, appealing to cost-conscious consumers.

Data-Driven Personalization

Implementing data-driven personalization techniques can enable businesses to offer tailored recommendations and curated content, enhancing user satisfaction and retention.

Competitive Pricing Strategies

Adopting competitive pricing strategies that cater to cost-conscious consumers can help businesses gain a competitive edge in the crowded streaming market, appealing to a broader demographic.

Seamless Cross-Device Access

Ensuring seamless access across multiple devices, including smartphones, tablets, and smart TVs, can enhance user convenience and accessibility, contributing to overall customer satisfaction.

Enhanced Customer Support

Providing robust customer support channels and responsive assistance can build trust and loyalty, addressing user concerns promptly and effectively.

Innovative Marketing Initiatives

Investing in innovative marketing initiatives, such as influencer partnerships and interactive campaigns, can help businesses stand out in the competitive streaming landscape and attract new subscribers.

If you're looking to increase revenue while maximizing your mobile app ARPU, try incorporating Vendo. By allowing your users to shop for amazing products from domestic brands, you can triple any affiliate sales commission out there, elevating it to 20-30%. That's 3-5x more than most affiliate links.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

• Book a demo call: We’ll set up your demo marketplace and populate it with products
• Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
• Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
• Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
• Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
• Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
• Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
• Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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