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Case Study
Aug 24, 2023

Via mobile app case study

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Via mobile app re-engineers public transit with on-demand mobility solutions, connecting passengers via a dynamic app and partnering globally. Leveraging Vendo's in-app shopping features, a Via-esque app has the opportunity to seamlessly integrate an extra revenue channel, enhancing its value proposition for users. By incorporating Vendo's platform into your app through a WebView, users can access and buy products from domestic brands, while earning a commission for each transaction.

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Vendo provides a comprehensive marketplace solution, encompassing diverse brand options, seamless day-to-day operations, and support for selling through multiple channels.

Success factors of Via mobile app

Dynamic Matching Algorithm: Via's mobile app utilizes a sophisticated matching algorithm to efficiently connect passengers heading in the same direction, optimizing vehicle capacity and reducing travel time.

Seamless User Experience: The app provides a user-friendly interface, allowing passengers to easily request rides, track their routes, and make payments, enhancing overall user satisfaction.

Integration with Public Transit: Via's app seamlessly integrates with public transit infrastructure, offering a comprehensive solution for commuters to plan and optimize their journeys.

Strategic Partnerships: Via collaborates with public transportation agencies, private transit operators, and companies globally, expanding its reach and impact within the mobility ecosystem.

Advanced Routing Technology: Via's app incorporates advanced routing technology to dynamically adjust vehicle routes based on real-time demand, ensuring efficient and equitable transit services.

Premium Vehicle Sharing: The app facilitates premium vehicle sharing among passengers, offering a comfortable and cost-effective transportation option for urban commuters.

Data-Driven Optimization: Via leverages data analytics to continuously optimize transit operations, improving service reliability and adaptability to changing commuter needs.

Global Deployment: Via's technology is deployed worldwide through partner projects, enabling the company to address diverse transit challenges and opportunities across different regions.

Equitable Access: The app promotes equitable access to transportation by providing on-demand mobility solutions that cater to a wide range of commuters, including underserved communities.

Urban Resilience Focus: Via's mobile app contributes to the construction of resilient cities by offering efficient and sustainable transit options, aligning with the vision of future urban mobility.

Suggestions for Via mobile app's growth

Expansion into New Markets: Identify and enter new markets with high demand for on-demand mobility solutions, leveraging local partnerships and market insights.

Enhanced User Engagement: Implement features to increase user engagement, such as personalized promotions, loyalty programs, and interactive content within the app.

Integration with Multi-Modal Transit: Expand the app's capabilities to seamlessly integrate with various modes of transportation, offering users a comprehensive mobility solution.

Customized Corporate Solutions: Develop tailored solutions for corporate clients, including shuttle services and employee transportation programs, to capture the B2B market.

Accessibility Improvements: Invest in accessibility features to ensure inclusivity for all users, including those with disabilities or special mobility needs.

Marketing Partnerships: Form strategic marketing partnerships with local businesses, events, and organizations to raise brand awareness and attract new users.

Data Monetization: Explore opportunities to monetize anonymized and aggregated data collected through the app, while ensuring user privacy and data security.

Environmental Initiatives: Highlight the app's contribution to sustainable urban mobility and explore partnerships with environmental organizations to promote eco-friendly transportation options.

Community Engagement: Launch community outreach programs and initiatives to build rapport with local communities and gather feedback for app improvements.

Innovation in Ride-Sharing Technology: Invest in research and development to enhance ride-sharing technology, including AI-driven route optimization and vehicle utilization algorithms.

Suggestions for other businesses to replicate Via success

Strategic Partnerships: Form alliances with public transit agencies, private transportation operators, and technology companies to expand service offerings and reach a wider customer base.

Advanced Matching Algorithms: Develop sophisticated algorithms to efficiently match passengers traveling in the same direction, optimizing vehicle capacity and reducing travel time.

Seamless User Experience: Prioritize user-centric design to create an intuitive and easy-to-use app or platform for requesting rides, tracking routes, and making payments.

Integration with Public Transit: Explore opportunities to integrate with existing public transit infrastructure to offer a comprehensive mobility solution for commuters.

Data-Driven Optimization: Leverage data analytics to continuously optimize transit operations, improving service reliability and adaptability to changing commuter needs.

Multi-Modal Integration: Expand services to seamlessly integrate with various modes of transportation, providing users with a comprehensive mobility solution.

Corporate Solutions: Develop tailored solutions for corporate clients, including employee transportation programs and shuttle services, to capture the B2B market.

Accessibility Features: Invest in accessibility features to ensure inclusivity for all users, including those with disabilities or special mobility needs.

Environmental Initiatives: Highlight the business's contribution to sustainable urban mobility and explore partnerships with environmental organizations to promote eco-friendly transportation options.

Community Engagement: Launch community outreach programs and initiatives to build rapport with local communities and gather feedback for service improvements.

Maximize your mobile app's ARPU with Vendo, enabling users to discover high-quality products from homegrown brands and driving increased revenue opportunities.

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  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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