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Case Study
Jul 11, 2023

Vanity fair affiliate program success tripled

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Vanity Fair is a prominent name in lifestyle and entertainment journalism, spans a diverse range of topics, offering readers insights into fashion, culture, and entertainment. The publication has found a lucrative avenue for revenue through the strategic use of affiliate programs. With Vendo, online media businesses are able to 3-5x their sales commission by launching an online dropshipping marketplace. Here’s how.

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Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

Prominent name in lifestyle and entertainment

Vanity Fair is the go-to magazine for fans of Hollywood, the insider's go-to source for cutting-edge political commentary, and a reliable place to get sharp narrative journalism. As a component of the Condé Nast portfolio, VF profiles the eccentric individuals who influence our culture while examining the relationship between personality and power.

VF is synonymous with bold narratives, recognizable imagery, and unforgettable events—such as the storied Vanity Fair Oscar Party—across all media.

Vanity Fair skillfully converts the sophistication and elegance of its print counterpart into a fully immersive virtual environment. With a wide range of articles, features, and insider knowledge, readers can find all they need at this all-encompassing destination for fashion, culture, and entertainment.

Online publishing success for Vanity Fair 

This renown platform owes its remarkable success in the online publishing landscape to a combination of factors. With an unwavering commitment to high-quality content and an editorial team renowned for their industry expertise, Vanity Fair consistently delivers engaging and relevant stories.

The numbers speak for themselves – VanityFair.com boasts millions of monthly visitors, a testament to its ability to captivate a global audience.

Understanding vanity fair’s audience

Vanity Fair's audience is a sophisticated blend of individuals with a keen interest in fashion, culture, and entertainment. The demographics reveal a predominantly affluent and educated readership, with a substantial portion falling within the age bracket of 25 to 54.

This demographic profile underscores Vanity Fair's appeal to a discerning and influential audience, positioning it as a coveted platform for advertisers and brands.

Why vanity fair matters to its audience

Vanity Fair's audience values the platform for its ability to provide not only captivating entertainment news but also insightful commentary and in-depth features. The brand's credibility and longstanding reputation contribute to a sense of trust among readers. 

VF is perceived not merely as a source of entertainment news but as a curator of cultural conversations, making it an integral part of its audience's media consumption.

This online business stands as a beacon of success in the online publishing realm, setting a precedent for quality content, audience engagement, and revenue optimization. Entrepreneurs looking to replicate this success should prioritize content excellence, understand their audience, and explore diverse revenue streams. 

Key strategies for a similar publishing business

To replicate Vanity Fair's success in starting a similar publishing business, aspiring entrepreneurs must prioritize content quality, industry expertise, and an understanding of their target audience.

 Utilizing data analytics to identify trends and tailor content accordingly can further enhance audience engagement. A strong digital presence and a user-friendly interface are vital for attracting and retaining online readers.

Role of affiliate program

VanityFair.com, like many content websites, diversifies its revenue streams through affiliate links. By strategically integrating affiliate marketing into their content, Vanity Fair not only monetizes its platform but also offers value to its audience through relevant product recommendations. 

Aspiring publishers can take inspiration from this strategy, considering affiliate links as a lucrative avenue to supplement advertising revenue.

Future of revenue maximization

While affiliate links remain a staple for content websites, including Vanity Fair, forward-thinking publishers are exploring alternate methods to maximize revenue. 

From sponsored content and native advertising to premium subscriptions and exclusive partnerships, diversifying revenue streams ensures financial stability and continued growth in the ever-evolving landscape of online publishing.

The journey may begin with affiliate programs, but the path to sustained success involves adapting to industry trends and embracing innovative approaches. However, there is another, perhaps more lucrative, option to monetize your internet following.

At the very least, creating your own multi-brand Vendo marketplace might increase your sales commission, bringing it to 20–30%. Three to five times as much as using affiliate programs.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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