Case Study
May 30, 2023

Updater mobile app case study

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Updater mobile app facilitate consumer relocations, streamline moving logistics, and collaborate with real estate professionals and moving companies. Incorporating Vendo for in-app shopping can seamlessly establish an extra revenue channel for an app similar to Updater.  Implement Vendo's platform through a WebView to create an in-app marketplace, giving users the opportunity to explore and purchase products from domestic brands while earning commissions.


Vendo provides a comprehensive solution for addressing all aspects of running a successful marketplace business, with its efficient marketplace platform, curated brand catalog, and the ability to invite your own brands.

Success factors of Updater mobile app

User-Friendly Interface: Updater mobile app provides a seamless and intuitive user interface, making it easy for users to navigate and utilize its features.

Comprehensive Moving Checklist: The app offers a comprehensive moving checklist, helping users stay organized throughout the moving process.

Personalized Notifications: Updater sends personalized notifications and reminders to users, keeping them informed about important tasks and deadlines related to their move.

Integration with Service Providers: The app seamlessly integrates with service providers such as utilities, internet, and cable companies, streamlining the process of updating addresses and transferring services.

Real-Time Updates: Users receive real-time updates on the status of their address changes, mail forwarding, and other moving-related tasks, providing peace of mind during the transition.

Secure Data Handling: Updater prioritizes the security of user data, implementing robust measures to ensure the privacy and protection of sensitive information throughout the moving process.

Customer Support: The app offers responsive customer support, allowing users to seek assistance and guidance as they navigate the app and manage their move.

Customization Options: Users can customize their moving experience within the app, tailoring it to their specific needs and preferences.

Integration with Calendar and Contacts: Updater seamlessly integrates with users' calendars and contacts, making it easy to schedule moving-related tasks and communicate with contacts about address changes.

Feedback Mechanism: The app provides a feedback mechanism for users to share their experiences and suggestions, allowing for continuous improvement based on user input.

Suggestions for Updater mobile app's growth

Expand Geographical Coverage: Consider expanding the app's coverage to additional regions and cities, catering to a broader user base and capturing new markets.

Enhanced Social Media Integration: Implement deeper integration with social media platforms to allow users to share their moving milestones and experiences, leveraging social proof and word-of-mouth marketing.

Partnerships with Real Estate Agencies: Forge partnerships with real estate agencies to integrate Updater into their services, providing added value to both the agencies and their clients.

Gamification Features: Introduce gamification elements to motivate and engage users throughout the moving process, such as progress tracking, achievements, and rewards.

Targeted Marketing Campaigns: Develop targeted marketing campaigns to reach specific demographics, such as first-time homebuyers, renters, or individuals in transitional life stages.

Integration with Home Services: Explore partnerships with home service providers (e.g., cleaning services, home security) to offer seamless integration for users during the moving process.

Multilingual Support: Consider adding multilingual support to the app to cater to a diverse user base, ensuring accessibility for non-English speaking users.

Community Forums and Support: Create a community forum within the app where users can seek advice, share tips, and connect with others who are going through similar moving experiences.

Data-Driven Insights: Utilize data analytics to provide users with personalized insights and recommendations based on their moving preferences and behavior within the app.

Loyalty Programs: Implement a loyalty program to reward frequent users and incentivize continued engagement with the app, fostering long-term user retention.

Suggestions for other businesses to replicate Updater success

Customer-Centric Approach: Prioritize a customer-centric approach by focusing on understanding and meeting the needs of your target audience, providing solutions that simplify their experiences.

Seamless Integration with Service Providers: Establish partnerships and integrations with relevant service providers to offer a comprehensive solution that streamlines processes for your customers.

User-Friendly Interface: Develop an intuitive and user-friendly interface that enhances the overall user experience, making it easy for customers to engage with your product or service.

Personalized Notifications and Communication: Implement personalized notifications and communication to keep customers informed and engaged, addressing their specific needs and preferences.

Data Security and Privacy: Place a strong emphasis on data security and privacy, ensuring that customer information is handled with the utmost care and protection.

Responsive Customer Support: Offer responsive and accessible customer support to address inquiries, provide assistance, and build trust with your customer base.

Continuous Improvement Based on Feedback: Establish mechanisms for collecting and acting on customer feedback, allowing for continuous improvement and adaptation to evolving customer needs.

Strategic Partnerships: Form strategic partnerships with complementary businesses or industry leaders to expand your reach and provide added value to your customers.

Data-Driven Decision Making: Utilize data analytics to gain insights into customer behavior and preferences, informing strategic decision-making and enhancing the overall customer experience.

Innovation and Adaptability: Foster a culture of innovation and adaptability within your organization, allowing for the evolution of products and services to meet changing market demands and customer expectations.

Elevate your mobile app's ARPU using Vendo, allowing users to discover remarkable products from national brands. Increase your affiliate sales commission by threefold, reaching 20-30%, outperforming most affiliate links by 3-5 times.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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