Case Study
Oct 13, 2023

UncommonGoods multi-vendor marketplace success

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UncommonGoods is an online marketplace that specializes in unique and creative products, including handmade, eco-friendly, and ethically sourced items. They offer a wide range of products, from home decor and jewelry to personalized gifts and quirky gadgets. The company is known for its commitment to sustainability and its support for independent artisans and designers. UncommonGoods is a popular destination for people looking for distinctive and unusual gifts or products.

Vendo offers a cost-effective and uncomplicated way to kickstart your own multi-vendor marketplace. You can initiate sales from a variety of vendors and launch your platform in just a matter of days, all without the hassle of handling inventory and shipping.

Vendo works with an efficient dropshipping approach, taking care of the logistical intricacies, freeing you to concentrate on the expansion of your marketplace.


Origins and History

UncommonGoods came to life in the year 1999 when founders Dave Bolotsky and Thomas Epting decided to create a space where creativity thrived. They wanted to connect talented artists and designers with a broader audience. And so, their small venture began in an apartment in Brooklyn, New York.

Growth and Transformation

From that cozy apartment, UncommonGoods has exploded into a treasure trove of uncommon finds. They've sourced products from artists, artisans, and makers worldwide. Today, it's more than just a marketplace; it's a community where creativity knows no bounds.

The UncommonGoods website showcases an array of items - from personalized jewelry and innovative gadgets to artful home decor. Their platform is a playground for the unique and the extraordinary.

The Secret Sauce to UncommonGoods' Success

UncommonGoods has stayed in the game for so long due to a mix of key factors:


Every product is carefully curated, ensuring they're extraordinary and often handcrafted.

Ethical Sourcing

They have a commitment to ethics and sustainability, supporting artists and offering ethically sourced items.

Community Building

A thriving community of customers who share a love for unique finds.

Support for Artists

UncommonGoods connects artists with a global audience, creating a win-win scenario.


They offer a personalized shopping experience, making each purchase feel special.

Replicating UncommonGoods' Success

If you want to create your version of UncommonGoods, here's a practical guide:


Start with a passion for unique and creative items. Authenticity is contagious.

Curate Thoughtfully

Be selective in your product offerings; uniqueness should be the essence.


Strive for ethical and sustainable sourcing; customers value it.

Community Focus

Build a community around your brand and encourage customers to share their unique finds.

Support Artists

Help local and global artisans get their work out there.


Make your customers feel special with personalized experiences.

In a world where mass-produced products dominate, UncommonGoods stands as proof that an online marketplace can celebrate uniqueness. Follow these principles, and you can create your own online haven for the extraordinary, where every purchase feels like a discovery.

Get started with a marketplace like UncommonGoods on Vendo!

How to quickly start your own multi-vendor marketplace on Vendo and go live in just a few days

  1. Sign Up and Start a Free Trial: Begin by signing up for Vendo's free trial to explore its features and capabilities.
  2. Configure a Storefront: Create a storefront that aligns with your brand identity, ensuring a cohesive and on-brand appearance.
  3. Onboard Brands: Invite your preferred brands or choose from Vendo's brand catalog to enrich your product offerings.
  4. Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demands.
  5. Start Selling: Link to your marketplace on your website, share it on social media, and include it in your newsletters to reach a broader audience.
  6. Get Paid Quickly: Get paid as soon as products are shipped by the vendors.


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