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Case Study
Aug 19, 2023

Ultimaker Thingiverse Affiliate Revenue Success Tripled

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Ultimaker Thingiverse, a significant platform in the 3D printing community, holds a pivotal position in providing a diverse range of 3D printable models and designs. Ultimaker Thingiverse recognizes the importance of sales commissions, particularly derived from product reviews and recommendations, as a substantial revenue stream. The integration of Vendo introduces an exciting opportunity for Ultimaker Thingiverse to potentially amplify its sales commissions—potentially experiencing a remarkable 3-5x increase. 

By seamlessly incorporating shoppable products and a user-friendly shopping experience into its platform, Ultimaker Thingiverse can strategically enhance its monetization efforts, providing an enriched and interactive space for 3D printing enthusiasts seeking innovative designs and resources.


Vendo has you covered for all your marketplace needs – it's a one-stop-shop. Offering a marketplace platform that automates day-to-day operations, a curated catalog of brands, merchandising tools, and the ability to sell through various channels, Vendo is here to support your marketplace business with ongoing daily assistance.

Experience the difference with Vendo – unlike standard affiliate links, it excels in extending visitor engagement, safeguarding customer data, and creating pathways for effective upselling strategies.

Success factors for The Ultimaker thingiverse

User Engagement: Encourage active participation and interaction within the Thingiverse community to foster collaboration and creativity.

Content Quality: Ensure a high standard of quality for user-generated designs and projects to attract and retain users.

Innovation: Continuously introduce new features, tools, and functionalities to enhance the user experience and keep the platform relevant.

Community Building: Cultivate a strong and supportive community of 3D printing enthusiasts, designers, and makers to drive engagement and loyalty.

User-Friendly Interface: Provide an intuitive and easy-to-use platform that allows users to showcase their creations, discover new designs, and connect with others.

Technical Support: Offer reliable technical support and resources to assist users with troubleshooting, learning new skills, and optimizing their 3D printing projects.

Partnerships and Collaborations: Form partnerships with industry leaders, educational institutions, and brands to expand the platform's reach and offer exclusive opportunities.

Feedback Mechanisms: Implement feedback mechanisms to gather user input, suggestions, and concerns for continuous improvement and development.

Monetization Strategies: Develop effective monetization strategies such as premium memberships, sponsored content, or partnerships to generate revenue and sustain the platform.

Data Security: Ensure robust data security measures to protect users' intellectual property rights and maintain trust within the community.

Evaluation of Ultimaker thingiverse value proposition and audience

Value Proposition Evaluation:

User-Generated Content: Assess the value of the platform in providing a space for users to share, discover, and collaborate on 3D printing designs.

Innovation and Features: Evaluate the platform's innovative features and tools that enhance the user experience and differentiate it from competitors.

Community Building: Measure how effectively Thingiverse fosters a community of 3D printing enthusiasts, designers, and makers.

Content Quality: Evaluate the quality and diversity of user-generated designs and projects available on the platform.

User Engagement: Assess the level of engagement and interaction within the Thingiverse community facilitated by Ultimaker.

Audience Evaluation:

Demographic Analysis: Understand the demographics, interests, and behaviors of Thingiverse's audience, including 3D printing enthusiasts, designers, and hobbyists.

Engagement Levels: Measure the level of engagement, activity, and participation of users on the platform.

Feedback Mechanisms: Analyze how Ultimaker collects feedback from users to improve the platform and address user needs and preferences.

Value Perception: Assess how users perceive the value provided by Thingiverse in terms of creativity, collaboration, and access to a library of 3D printing designs.

Community Dynamics: Evaluate the sense of community, support, and interaction among users on Thingiverse facilitated by Ultimaker.

Suggestions for replicating success

Set clear goals: Define what success looks like for you and create specific, measurable goals to work towards.

Learn from successful people: Study the habits, strategies, and mindset of successful individuals in your field to gain insights and inspiration.

Take calculated risks: Be willing to step out of your comfort zone and take calculated risks that have the potential to propel you towards success.

Stay focused: Avoid distractions and stay focused on your goals by prioritizing tasks that align with your objectives.

Continuously learn and improve: Invest in your personal and professional development by acquiring new skills, knowledge, and experiences.

Build a strong network: Surround yourself with supportive and like-minded individuals who can provide guidance, mentorship, and opportunities for growth.

Embrace failure: View setbacks as learning opportunities and be resilient in the face of challenges. Failure is often a stepping stone to success.

Stay adaptable: Be open to change and willing to adapt your strategies as needed based on feedback and evolving circumstances.

Practice self-care: Take care of your physical, mental, and emotional well-being to ensure you have the energy and resilience needed to pursue success.

Celebrate achievements: Acknowledge and celebrate your milestones along the way to success to stay motivated and maintain a positive outlook on your journey.

However, you might want to consider a different route for generating income from your online audience.

Launching a multi-brand marketplace on Vendo might significantly increase your affiliate sales commission, offering 3-5 times more than regular affiliate links.

Beyond just extended user page time, anticipate an increase in customer data retention, fostering the growth of your email list and creating a wealth of future upselling opportunities.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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