Case Study
May 31, 2023

Trulia mobile app case study

Written by

Trulia is a mobile app and web based real estate marketplace that provides information on homes for sale, rent, and local insights. By enabling in-app shopping via Vendo, an app like Trulia could effortlessly enhance its revenue opportunities  Incorporate Vendo into your mobile app through a WebView to develop your own in-app marketplace, offering users the chance to explore and purchase exceptional products from local brands, while earning a commission on each transaction.


Vendo is the complete package for all your marketplace needs, providing a platform that automates daily operations, a range of brands to select from or the opportunity to invite your own brands, merchandising and promotional tools, the ability to sell through various channels (your current website, emails & SMS, mobile app, social media), and continuous daily support for scaling your marketplace business.

Trulia’s Success in numbers

  • Trulia  was founded in 2005.
  • Trulia was acquired by Zillow in 2015.
  • In 2019, Trulia had revenue of $447 million and net income of $100 million.

Trulia mobile app success factors

A strong focus on user experience: Trulia has always put a high priority on providing a user-friendly experience for its users. The website is easy to navigate and use, and it offers a wide range of features and tools that help users find the information they need.

A large and comprehensive database of real estate listings: Trulia has one of the largest databases of real estate listings in the United States. This database includes both for-sale and for-rent properties, and it is constantly being updated with new listings.

A variety of tools and resources for home buyers and sellers: Trulia offers a variety of tools and resources that can help home buyers and sellers throughout the home buying process. These tools include a mortgage calculator, a home value estimator, and a neighborhood search tool.

A strong online presence: Trulia has a strong online presence, with a website that is optimized for search engines. This allows Trulia to reach a large audience of potential home buyers and sellers.

A strong marketing campaign: Trulia has a strong marketing campaign that has helped to raise awareness of the company and its services. This marketing campaign includes television commercials, print ads, and online advertising.

A strong team of employees: Trulia has a strong team of employees who are dedicated to providing the best possible service to its customers. This team includes real estate experts, software engineers, and marketing professionals.

A strong financial position: Trulia is a financially strong company with a healthy balance sheet. This financial strength allows Trulia to invest in its business and continue to grow.

A positive reputation: Trulia has a positive reputation among home buyers and sellers. This reputation is based on the company's strong focus on customer service, its comprehensive database of real estate listings, and its variety of tools and resources.

A commitment to innovation: Trulia is committed to innovation and is constantly looking for new ways to improve its products and services. This commitment to innovation has helped Trulia to stay ahead of the competition.

Trulia can grow more by:

Expanding its product offerings: Trulia could expand its product offerings to include additional features and tools that would be helpful to home buyers and sellers. For example, Trulia could offer a home staging service or a home warranty service.

Expanding its geographic reach: Trulia could expand its geographic reach by entering new markets. For example, Trulia could expand into Canada or Europe.

Increasing its marketing efforts: Trulia could increase its marketing efforts to reach a larger audience of potential home buyers and sellers. For example, Trulia could run more television commercials or print ads.

Acquiring other companies: Trulia could acquire other companies that would complement its business. For example, Trulia could acquire a company that specializes in home staging or home warranties.

How other businesses can replicate Trulia's success

Focusing on user experience: Businesses should focus on providing a user-friendly experience for their customers. This means making their websites easy to navigate and use, and offering a variety of features and tools that are helpful to their customers.

Building a comprehensive database of information: Businesses should build a comprehensive database of information that is relevant to their customers. This could include information about products, services, or other topics that are of interest to their customers.

Offering a variety of tools and resources: Businesses should offer a variety of tools and resources that are helpful to their customers. These tools and resources could include calculators, comparison tools, or other features that make it easy for customers to find the information they need.

Investing in marketing: Businesses should invest in marketing to reach a larger audience of potential customers. This could include running television commercials, print ads, or online advertising.

Building a strong team of employees: Businesses should build a strong team of employees who are dedicated to providing the best possible service to their customers. This team should include experts in the field, as well as marketing and sales professionals.

Being committed to innovation: Businesses should be committed to innovation and should constantly look for new ways to improve their products and services. This commitment to innovation will help businesses to stay ahead of the competition

Increase your mobile app's ARPU with Vendo, giving users the opportunity to shop for outstanding products from local retailers and earning an impressive 20-30% in affiliate sales commission.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


Start a multi-vendor marketplace
Written by
Start a Marketplace
Get started
Get started
Get more marketplace case studies & insights
Check Icon
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Related blog posts

Start a free trial

Start your own marketplacE

Vendo lets you start a multi-brand marketplace, in 14 days or less, with products from amazing domestic brands fulfilling your customers' orders. Let them shop on your website, from a newsletter, social, mobile app.

Join vendo. It's free.