Case Study
Jan 8, 2024

Tripadvisor eCommerce case study and how to start a look-alike marketplace

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Tripadvisor is a travel platform offering user-generated reviews and bookings for accommodations, restaurants, flights, and experiences, along with travel forums and comparison tools. If you're eager to jumpstart a similar eCommerce biz with a marketplace vibe, Vendo's your go-to for effortlessly showcasing a huge range of top-tier products from loads of stellar brands. 

With Vendo, you can get a look-alike marketplace off the ground fast, ready to roll in a snap. They sort out all the inventory and shipping headaches for you, so you can zero in on what really matters - keeping your customers happy.


Vendo is also a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

Tripadvisor's Journey to the Top:

Tripadvisor is the giant of travel tips, guiding oodles of folks every month on how to nail their travel plans, from the dreaming stage all the way to the nitty-gritty of booking and experiencing. Globetrotters hit up Tripadvisor's site and app to scoop up the lowdown on the best digs, activities, and eats, all based on the scoop from fellow travelers. Boasting a whopping 934 million reviews and opinions on almost 8 million spots, travelers flock to Tripadvisor to snag sweet deals on places to crash, book some really cool experiences, grab a seat at top-notch eateries, and find out what's hot nearby.

Tripadvisor's Top Product Categories:


  1. Hotels and Resorts: From budget-friendly inns to luxury resorts, travelers find and book their perfect stay.
  2. Vacation Rentals: Unique homes and apartments for those looking for a more personal touch.


  1. Tours and Activities: Everything from city tours and adventure sports to cultural experiences.
  2. Attraction Tickets: Skip-the-line passes and tickets to the world's most famous sights.


  1. Restaurant Reservations: Book tables at a range of eateries, from cozy local spots to high-end dining.
  2. Food Tours: Guided tours that let foodies explore the culinary delights of a destination.

Travel Services:

  1. Flights: Comparison tools to find and book flights to destinations worldwide.
  2. Car Rentals: Easy booking for car hires, helping travelers get around on their terms.

Keys to Tripadvisor's Success:

User-Generated Content:

  1. Reviews and Opinions: A wealth of firsthand experiences and advice makes planning easier and more reliable.
  2. Photos and Videos: Real images from travelers give a genuine glimpse of what to expect.

Comprehensive Offering:

  1. All-in-One Platform: From staying and eating to doing, it's a one-stop-shop for travel needs.
  2. Global Reach: No matter where you're going, Tripadvisor has information and services available.

Personalized Experience:

  1. Recommendations: Suggestions based on user preferences and past behavior.
  2. Interactive Tools: Maps, filters, and comparison features make decision-making a breeze.

Strong Community:

  1. Forums and Advice: A place for travelers to ask questions and share tips with each other.
  2. Trustworthiness: A reputation for reliable and honest user reviews.

Mobile Accessibility:

  1. App Convenience: The ability to plan, book, and share on the go is a game-changer for modern travelers.


  1. Connections with Businesses: Working directly with hotels, restaurants, and experience providers to offer the best deals and information.

To mimic Tripadvisor's success in your own e-commerce venture, focus on building a platform that offers comprehensive, reliable, and user-friendly services. Cultivate a strong community, provide personalized experiences, ensure mobile accessibility, and establish beneficial partnerships.

Get started with a look-alike marketplace like Tripadvisor on Vendo!


  • Book a demo call: We’ll set you up with a demo marketplace 
  • Customize your Storefront: We’ll help you craft an on-brand shopping UX 
  • Onboard Brands: Pick from the Vendo brand catalog. Or invite your own.
  • Select Products: Curate product collections manually or automate it.
  • Embed products: Make your editorial content and newsletters shoppable 
  • Get Paid: Get paid as soon as products are shipped by the brands. 
  • Get Repeat Sales: Keep your customer relationship, emails, order history


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