Case Study
Oct 9, 2023

Toys R Us multi-vendor marketplace success

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Toys "R" Us is a well-known e-commerce platform that specializes in offering a diverse range of toys, games, and juvenile products. Established as a destination for children and parents alike, Toys "R" Us boasts an extensive inventory that caters to a wide spectrum of preferences and age groups. From action figures to educational toys, dolls to outdoor play equipment, and everything in between, this iconic retailer has been synonymous with the world of play for generations.

Using Vendo, launching your very own multi-vendor marketplace is now more cost-effective and uncomplicated than it has ever been. You can initiate sales from a variety of vendors and become operational in just a matter of days, all without the hassle of overseeing inventory and shipping.

Vendo operates using an efficient dropshipping approach, eliminating the need for you to handle intricate logistics and enabling you to concentrate on the expansion of your marketplace.


Origins and History

Back in 1948, a man named Charles Lazarus had a simple idea: create a store that caters specifically to the toy needs of children. So, he opened a baby-furniture store in Washington, D.C. As time passed, he realized that toys were the real deal. In 1957, he rebranded to Toys "R" Us, a name that would soon echo through households everywhere.

Growth and Evolution

Toys "R" Us wasn't content with small dreams. It spread its wings and took off. By the '70s, it had become a national chain, and in the '80s, it went global. They knew what kids wanted and stocked their shelves accordingly. From Barbie to LEGO, they had it all. Even Geoffrey the Giraffe became a beloved mascot. It was a retail empire in the making.

Transition to an Online Marketplace

As the digital age dawned and e-commerce became increasingly prevalent, Toys "R" Us recognized the need to adapt. In response, the company ventured into the world of online retail. By creating a user-friendly website, they extended their reach beyond brick-and-mortar stores, making their extensive product catalog accessible to a broader audience. This transition allowed customers to explore and purchase their favorite toys from the comfort of their homes, marking Toys "R" Us's entry into the realm of online marketplace retailing.

The Secrets to Success

What set Toys "R" Us apart? Three simple ingredients: Variety, Price, and Experience.


Toys "R" Us was the Noah's Ark of toys. They had everything under the sun, satisfying every kid's imagination.


Competitive pricing was their jam. They made sure parents didn't break the bank when buying those action figures or dolls.


Going to a Toys "R" Us store wasn't just shopping; it was an adventure. The stores were designed to be kid-friendly wonderlands.

Replicating the Toys R Us Success

Want to build your empire, just like Toys "R" Us? Here's a quick roadmap:

Diverse Inventory

Offer a wide range of products to cater to different tastes and ages.

Affordable Prices

Keep prices competitive to attract budget-conscious customers.

Customer Experience

Make shopping an experience. Create a friendly, welcoming atmosphere in your store or online platform.

Adapt and Innovate

Stay current with market trends and technologies. Embrace e-commerce and digital marketing to reach a broader audience.

In conclusion, Toys "R" Us was more than just a toy store; it was a cultural phenomenon. It thrived by understanding its audience, offering variety, maintaining competitive prices, and delivering a memorable shopping experience.

Get started with a marketplace like Toys R Us on Vendo!

How to quickly start your own multi-vendor marketplace on Vendo and go live in just a few days

  1. Sign Up and Start a Free Trial: Begin by signing up for Vendo's free trial to explore its features and capabilities.
  2. Configure a Storefront: Create a storefront that aligns with your brand identity, ensuring a cohesive and on-brand appearance.
  3. Onboard Brands: Invite your preferred brands or choose from Vendo's brand catalog to enrich your product offerings.
  4. Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demands.
  5. Start Selling: Link to your marketplace on your website, share it on social media, and include it in your newsletters to reach a broader audience.
  6. Get Paid Quickly: Get paid as soon as products are shipped by the vendors.


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