Case Study
Oct 4, 2023

Toys R Us marketplace affiliate program

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Toys"R"Us is a well-known international toy and juvenile-products retailer, offering a wide selection of toys, games, and children's products through physical stores and online, known for its iconic branding and kid-focused shopping experience. If you’re looking for a Toys R Us affiliate program, maybe you’d like to consider starting your own marketplace with 3-5x higher sales commission. Here’s how.

Vendo provides a straightforward and cost-effective means to create your multi-vendor marketplace. Start your venture with a range of vendors' products quickly, steering clear of inventory and shipping challenges. And the sales commissions hover around 20-30% instead of 2%.


With Vendo, you get a complete marketplace solution, encompassing an automated operational platform, a catalog of brands or the option to add yours, merchandising and promotional tools, sales through different channels (such as your website, emails, SMS, mobile app, social media), and ongoing support for marketplace expansion.

Toys R Us Marketplace Success Factors

Toys R Us became a defining force in the toy retail industry, starting from a post-war baby boom intuition to becoming a global leader in toy sales, reshaping the retail landscape with its innovative big-box format and wide selection. Here are the key reasons behind Toys R Us's success:

  • Post-War Intuition: Founder Charles Lazarus capitalized on the post-WWII baby boom by transitioning from baby furniture to toys, addressing the growing family needs​​.
  • Innovative Retail Model: Pioneered the first big-box toy store in 1957, moving away from traditional small toy shops to a vast supermarket-style format, offering an unprecedented range of toys​​.
  • Category Domination: Became the first "category killer" by offering a vast assortment of toys at competitive prices, driving out competitors and creating year-round demand beyond the seasonal peaks​​.
  • Effective Marketing: Benefited significantly from the rise of television advertising, creating a beloved brand with its mascot Geoffrey the Giraffe and catchy jingles, while supporting a massive expansion to control 25% of the global toy market​​.
  • Sustained Growth: Transformed a $500 million industry in 1950 into one worth $12 billion by 1990, boasting 18,000 different toys across 1,450 locations worldwide at its peak​​.

Toys R Us Affiliate Program

The Toys R Us Affiliate Program offers a unique opportunity for various online platforms, including social media influencers, bloggers, and website owners, to earn commissions by promoting products from Toys R Us, a well-known retailer specializing in toys and children's products. Here are key aspects of the Toys R Us Affiliate Program:

  • Commission and Cookie Duration: Affiliates earn a commission rate of 2% per sale with a cookie duration of 5 hours, meaning they receive a commission for sales made within this timeframe after a customer clicks their affiliate link​​.
  • Program Accessibility: To join, affiliates can sign up through the Toys R Us application on the Viglink platform, making it accessible to a wide range of potential affiliates​​.
  • Returns Policy: If a customer returns a product referred by an affiliate, the commission for that sale is typically reversed, although this might be negotiable based on consistent sales performance​​.
  • Platform Recommendations: While affiliates can use various channels like social media or email marketing, the program suggests that having a website, particularly a toy-related blog, may enhance success in the affiliate program​​.
  • DCMnetwork Association: The program, in association with DCMnetwork, caters to a broad range of affiliates including social media influencers, bloggers, information sites, coupon sites, price comparison, and review sites, allowing them to earn commissions on every purchase made through their affiliate links or codes​​.
  • Marketing and Promotion Guidelines: Affiliates are restricted from bidding on Toys R Us terms in paid search ads, using the brand name in pop-ups, or promoting the brand in any sexually explicit, violent, or illegal materials​​.

Get started with a marketplace like Toys R Us on Vendo. Get 3-5x higher sales commission!

Vendo provides a straightforward and cost-effective means to create your multi-vendor marketplace. Start your venture with a range of vendors' products quickly, steering clear of inventory and shipping challenges. And the sales commissions hover around 20-30% instead of 2%.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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