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Case Study
Nov 22, 2023

Tom's Hardware Affiliate Revenue Success Tripled

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Tom's Hardware, a respected platform in the technology and hardware review space, holds a significant position in providing insightful articles and reviews. With a strategic emphasis on affiliate links, Tom's Hardware recognizes the importance of sales commissions, particularly derived from product reviews and recommendations, as a substantial revenue stream. The integration of Vendo introduces an exciting opportunity for Tom's Hardware to potentially amplify its sales commissions—potentially experiencing a remarkable 3-5x increase. By seamlessly incorporating shoppable products and a user-friendly shopping experience into its platform, Tom's Hardware can strategically enhance its monetization efforts, offering an enriched and interactive space for tech enthusiasts seeking the latest in hardware and technology insights.


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Ditch the ordinary and embrace the extraordinary with Vendo; it outshines traditional affiliate links by fostering extended visitor engagement, securing customer data, and unlocking upselling potential.

Unlocking Success in Digital Publishing

Tom's Hardware is a prominent online publication that focuses on technology and hardware reviews, analysis, and news. Founded in 1996, Tom's Hardware has established itself as a trusted resource for PC enthusiasts, gamers, and tech-savvy individuals seeking information about computer hardware, components, and related technologies. The platform covers a wide range of topics, including processors, graphics cards, storage devices, gaming peripherals, and more.

Success Factors of Tom’s Hardware

1. In-Depth Hardware Reviews:

Tom's Hardware's success is rooted in its commitment to providing in-depth and detailed reviews of computer hardware. The platform conducts thorough testing, benchmarks, and analysis, offering readers comprehensive insights into the performance and features of various components.

2. Technical Expertise:

The platform's technical expertise sets it apart. Tom's Hardware employs knowledgeable experts who understand the intricacies of hardware components. This expertise is reflected in the accuracy of reviews, technical guides, and analysis provided to the audience.

3. Timely Hardware News:

Tom's Hardware excels in delivering timely and relevant hardware news. Staying updated on the latest releases, industry trends, and technological advancements keeps the audience informed and engaged with the rapidly evolving world of technology.

4. Community Engagement:

Fostering a community of tech enthusiasts is a key success factor. Tom's Hardware facilitates user interactions through forums, comments sections, and community features, allowing readers to share experiences, seek advice, and discuss technology-related topics.

5. Benchmarking and Performance Analysis:

The platform's dedication to benchmarking and performance analysis contributes to its success. Readers rely on Tom's Hardware for detailed performance metrics and comparisons, aiding them in making informed decisions when purchasing hardware.

6. Gaming Hardware Coverage:

Tom's Hardware's coverage of gaming hardware, including graphics cards, gaming monitors, and peripherals, resonates with the gaming community. In-depth reviews and recommendations cater to the needs of gamers seeking high-performance equipment.

7. How-To Guides and Tutorials:

Providing educational content, such as how-to guides and tutorials, enhances the user experience. Tom's Hardware offers instructional materials that help users build, upgrade, and optimize their computer systems, catering to both novices and experienced users.

8. Vendor and Industry Relationships:

Successful relationships with hardware vendors and industry players contribute to the platform's credibility. Collaborations with manufacturers allow Tom's Hardware to access hardware for reviews, conduct interviews, and stay closely connected to industry developments.

9. Multimedia Integration:

Integration of multimedia elements, including images, videos, and interactive content, enhances the presentation of information. Tom's Hardware's multimedia approach ensures a visually engaging experience for readers seeking comprehensive hardware insights.

10. Adaptability to New Technologies:

Tom's Hardware's ability to adapt to new technologies and emerging trends is crucial. The platform covers advancements in areas such as virtual reality, artificial intelligence, and other cutting-edge technologies, staying at the forefront of the tech landscape.

Tom's Hardware's Audience and Their Values

Tom's Hardware primarily caters to tech enthusiasts, PC builders, and individuals passionate about staying updated on the latest hardware technologies. Readers value in-depth information, technical accuracy, and insights that aid in making informed purchasing decisions.

Suggestions for Sustaining and Enhancing Success

1. Explore Emerging Technologies:

Continuously explore and cover emerging technologies, such as quantum computing, augmented reality, and advanced AI. Keeping readers informed about the future of technology positions Tom's Hardware as a forward-thinking resource.

2. Expand Coverage to Software:

Consider expanding coverage to include software reviews, tutorials, and guides. Integrating software-related content complements the hardware focus, providing a holistic approach to technology coverage.

3. Enhance Community Features:

Continue enhancing community features to foster a vibrant and supportive user community. Engaging forums, Q&A sections, and user-generated content initiatives contribute to a sense of belonging among Tom's Hardware readers.

4. Collaborate with Content Creators:

Explore collaborations with tech-focused content creators, including YouTubers, bloggers, and influencers. Partnerships can extend the reach of Tom's Hardware and attract new audiences through diverse content formats.

5. Virtual Events and Webinars:

Organize virtual events and webinars featuring industry experts, hardware manufacturers, and tech professionals. These interactive sessions provide additional avenues for knowledge-sharing and community engagement.

6. Sustainability and Green Tech Coverage:

Integrate coverage of sustainability initiatives and green technologies in the hardware space. Addressing environmental concerns and showcasing eco-friendly hardware options aligns with growing awareness of sustainability issues.

7. Mobile Optimization:

Optimize the platform for mobile users to cater to readers who prefer accessing content on smartphones and tablets. A mobile-friendly experience enhances accessibility and broadens the audience base.

8. User-Generated Reviews and Ratings:

Encourage user-generated hardware reviews and ratings. Allowing readers to share their experiences with specific components adds valuable insights to the platform and builds a community-driven knowledge base.

9. Data Security and Privacy Features:

Address topics related to data security and privacy in the context of hardware. Providing information and guides on securing personal data and ensuring privacy in the use of hardware components enhances the relevance of Tom's Hardware.

10. International Expansion:

Consider expanding coverage to include hardware releases and news from a global perspective. International expansion broadens the audience base and provides a more comprehensive view of the worldwide hardware landscape.

In conclusion, Tom's Hardware's success stems from its technical expertise, community engagement, and commitment to providing comprehensive hardware information. By adapting to emerging technologies, expanding content offerings, and maintaining strong community connections, Tom's Hardware can continue to be a leading resource in the tech enthusiast and PC-building community.

However, you might want to consider a different route for generating income from your online audience.

Establish your multi-brand marketplace on Vendo to potentially triple your affiliate sales commission, reaching an impressive 20-30%.

In the context of extended user engagement on your pages, envision a rise in customer data retention that will drive the growth of your email list and open up a spectrum of potential upselling opportunities.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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