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Case Study
Jul 6, 2023

Thrive Savings mobile shopping app case study

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Thrive is the ultimate guilt-free mobile shopping app, offering cashback without the budget constraints. Adding in-app shopping to your mobile app with Vendo could be the key to replicating their triumph. By incorporating a WebView to create your own marketplace, you can provide your users with access to an array of fantastic products from domestic brands, while generating a commission on each sale.

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If you're in need of a comprehensive solution for your marketplace needs, look no further than Vendo. With a marketplace platform that automates day-to-day operations, a catalog of brands to choose from, the ability to invite your own brands, merchandising and promotional tools, the ability to sell through multiple channels (including your existing website, emails & SMS, mobile app, and social media), and ongoing daily support to help you scale your marketplace business.

Success factors of Thrive savings mobile shopping app

1. User Base Growth

Thrive Savings has experienced remarkable growth in its user base since its launch. Within the first year, it attracted over 1 million users, and that number has been steadily increasing. As of 2023, Thrive Savings boasts a user base of over 5 million active users, making it one of the most widely used mobile shopping apps.

2. Increased Sales Revenue

One of the main success factors for Thrive Savings is its ability to drive sales revenue. The app has facilitated over $100 million in transactions since its inception, with an average monthly revenue growth of 15%. This demonstrates the app's effectiveness in converting users into paying customers.

3. Seamless Shopping Experience

Thrive Savings has gained a reputation for providing a seamless shopping experience to its users. With its intuitive interface and personalized recommendations, users can easily discover products they love. The app's user-friendly design and smooth checkout process contribute to high customer satisfaction rates.

4. Exclusive Deals and Discounts

A key success factor for Thrive Savings is its ability to offer exclusive deals and discounts to its users. By partnering with popular brands and retailers, the app provides its users with access to limited-time offers and special promotions. This not only attracts new users but also encourages repeat purchases.

5. Social Integration

Thrive Savings has successfully integrated social features into its app, allowing users to share their favorite products with friends and followers. This social integration has created a sense of community among users and has resulted in increased engagement and brand loyalty.

6. Data-driven Personalization

Personalization is another crucial factor contributing to Thrive Savings' success. The app utilizes advanced algorithms to analyze user data and provide personalized product recommendations. By understanding user preferences and shopping habits, Thrive Savings delivers a tailored shopping experience that keeps users coming back.

7. Strong Customer Support

Thrive Savings prioritizes customer satisfaction by providing excellent customer support. The app offers multiple channels for users to reach out for assistance, including live chat and email support. Prompt and helpful responses have contributed to positive user reviews and word-of-mouth recommendations.

Suggestions for growth

Expand Product Range: Thrive Savings can attract more users by expanding its product range to include a wider variety of categories and niche products.

Introduce a Loyalty Program: Implementing a loyalty program can incentivize repeat purchases and foster long-term customer loyalty.

Enhance Social Sharing Features: Improve the app's social sharing capabilities by integrating with popular social media platforms, allowing users to easily share their purchases.

Collaborate with Influencers: Partnering with influencers in various industries can help increase brand awareness and attract new users.

Gamify the Shopping Experience: Introduce gamification elements, such as rewards or challenges, to make the shopping experience more interactive and engaging.

Offer Live Shopping Events: Organize live shopping events where users can interact with brands, ask questions, and take advantage of exclusive discounts.

Implement Augmented Reality (AR): Integrate AR technology into the app to allow users to virtually try on products before making a purchase.

Improve Localization: Expand into international markets by offering localized versions of the app in different languages and currencies.

Collaborate with Local Businesses: Partnering with local businesses can help Thrive Savings establish a presence in new markets and tap into local customer bases.

Enhance Personalization Algorithms: Continuously refine the app's personalization algorithms to provide even more accurate product recommendations based on user preferences.

Suggestions for other businesses

Emphasize User Experience: Prioritize creating a seamless and user-friendly shopping experience to enhance customer satisfaction.

Leverage Data Analytics: Utilize data analytics to understand customer behavior and preferences, enabling personalized marketing strategies.

Offer Exclusive Deals: Provide exclusive deals and discounts to attract new customers and encourage repeat purchases.

Foster Social Engagement: Integrate social sharing features into your app or website to encourage users to share their purchases with their networks.

Focus on Customer Support: Invest in strong customer support services to address user queries and concerns promptly.

Collaborate with Influencers: Partner with influencers or industry experts to increase brand visibility and credibility.

Implement Gamification: Incorporate gamification elements into your app or website to make the shopping experience more interactive and enjoyable.

Explore Augmented Reality (AR): Consider integrating AR technology to allow customers to visualize products before making a purchase.

Expand Product Range: Continuously expand your product range to cater to diverse customer preferences and needs.

Localize for Global Markets: Adapt your app or website for international markets by offering localized versions in different languages and currencies.

Looking to increase your mobile app ARPU? Try using Vendo. By enabling your users to shop for amazing products from domestic brands, you can triple any affiliate sales commission out there, elevating it to 20-30%. That's 3-5x more than most affiliate links.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your marketplace: We’ll help you craft a marketplace that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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