Case Study
Dec 21, 2023

THRIFT+ Multi-Vendor Marketplace Case Study And How to Start Your Own

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Looking to shop sustainably and save money? is your go-to online marketplace for pre-loved fashion, blending affordability with eco-conscious choices. Thinking about diving into the world of online marketplaces? Vendo is a fantastic choice, renowned for its intuitive interface and cost-effective features. 

Vendo simplifies the process of establishing your marketplace, allowing you to showcase well-known domestic brands while efficiently handling inventory and shipping operations. With Vendo taking care of these operational tasks, you can focus your efforts on creating a unique and enticing marketplace that effectively connects with your desired customer demographic.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business. Revolutionizing Online Thrift Shopping Marketplace Success Story has carved a remarkable niche in the world of online thrift shopping, setting an inspiring success story. Since its inception in 2016, the platform has grown exponentially, boasting impressive numbers. With over 500,000 registered users and a product catalog of more than 1 million pre-loved items, has become a go-to destination for thrifty fashion enthusiasts.

In terms of numbers, has facilitated the sale of over 3 million second-hand items, generating millions in revenue. Their commitment to sustainability has resonated with environmentally-conscious consumers, contributing to their exceptional growth. The platform's unique approach to thrift shopping has earned them a loyal customer base and a substantial market presence. Affiliate Program understands the power of partnerships. They offer an attractive affiliate program that allows bloggers, influencers, and websites to earn commissions by promoting their platform. Affiliates receive a competitive commission rate for driving traffic and sales, making it a lucrative opportunity for those in the fashion and sustainability niche.

The program provides affiliates with marketing materials, tracking tools, and real-time analytics to monitor their performance. With a seamless integration process, affiliates can easily incorporate into their content and start earning commissions for every successful referral.

Repeating Success

To replicate success in starting a new marketplace, consider the following strategies:

  • Niche Focus: found success by focusing on sustainable fashion. Identify a niche that aligns with your passions and market demand.
  • User Experience: Prioritize an intuitive and user-friendly platform. Ensure smooth navigation, easy listing, and secure transactions.
  • Marketing: Invest in digital marketing to reach your target audience. Leverage social media, influencers, and SEO to increase visibility.
  • Quality Control: Maintain a high standard for product quality and authenticity. Building trust is essential in the resale market.
  • Affiliate Programs: Implement an affiliate program to expand your reach. Reward affiliates generously for driving traffic and sales.

In simple terms, success stems from a unique niche, a commitment to sustainability, and a well-structured affiliate program. To follow in their footsteps, find your niche, offer a great user experience, invest in marketing, maintain quality, and consider affiliate partnerships. Start small, learn from your audience, and grow strategically. With dedication and innovation, you can build a thriving online marketplace like

Get started with a marketplace like on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.


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