Case Study
Oct 24, 2023

TheRealReal marketplace affiliate program

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TheRealReal is an online luxury consignment store that specializes in authenticated, high-end resale items such as designer clothing, accessories, jewelry, and home decor. It offers a platform for buying and selling pre-owned luxury goods from top brands, providing customers with a trusted marketplace for luxury fashion at discounted prices.

If you’re looking for a TheRealReal affiliate program, maybe you’d like to consider starting your own marketplace with 3-5x higher sales commission. Here’s how.

Vendo offers a hassle-free and cost-saving way to launch your own multi-vendor marketplace. Quickly start showcasing products from various vendors, without the need for managing inventory and shipping logistics.


Choose Vendo as your ultimate marketplace solution, providing an automated operational platform, various brand choices or the option to add your own, tools for merchandising and promotion, the ability to sell via different channels (website, emails, SMS, mobile app, social media), and constant support for expanding your marketplace.

TheRealReal Marketplace Success Factors

Here are the key reasons behind TheRealReal's marketplace success:

  • Market Position: TheRealReal stands as the world's largest online marketplace for authenticated, resale luxury items. It filed to sell shares on the Nasdaq stock exchange in 2019, showcasing its market dominance.
  • Leadership: Founded in 2011 by Julie Wainwright, TheRealReal navigated significant milestones under her guidance, proving its resilience after setbacks and highlighting her strategic acumen.
  • Salesforce Integration: Leveraging Salesforce technology, TheRealReal enhanced its selling experiences, creating seamless second hand selling experiences that contributed to its market credibility.
  • Turnaround Strategy: TheRealReal's turnaround strategy targeted mid-range items between $200 and $300, appealing to a broader shopper base. This pricing strategy significantly influenced the company's success.
  • Marketing Success: Zeta's integrated omnichannel marketing campaign boosted TheRealReal's conversions, emphasizing the effectiveness of strategic marketing approaches in driving increased sales.

TheRealReal Affiliate Program

Here are key aspects of TheRealReal's Affiliate program:

  • Commission Structure: Affiliates earn either $5 per accepted item or 5% of one item listed at $3,000, whichever is more advantageous on the referral's first consignment.
  • Customer Acquisition: The program offers up to 7% commissions on purchases by new customers, appealing to sustainability-minded buyers or those who are budget-conscious.
  • Integration with Luxury Niche: TheRealReal's affiliate program operates in the Luxury and Watch niches, catering to high-end consumers, ensuring a higher earning potential for affiliates.
  • Sales Performance: In Q3 earnings, TheRealReal exhibited a Gross Merchandise Value (GMV) of $407.61 million, indicating robust sales performance.
  • Application Process: Prospective affiliates need to sign up and complete an application process to access the program, providing basic information to initiate affiliation.

Get started with a marketplace like TheRealReal on Vendo!

Vendo offers a hassle-free and cost-saving way to launch your own multi-vendor marketplace. Quickly start showcasing products from various vendors, without the need for managing inventory and shipping logistics.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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