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Case Study
Nov 9, 2023

The ZDNET Affiliate Revenue Success Tripled

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ZDNet, a prominent player in technology journalism, is well-regarded for its comprehensive coverage and analysis of the tech industry. Following the strategies of successful digital platforms, ZDNet strategically employs affiliate links to enhance its revenue streams and effectively cater to its broad audience. Sales commissions, particularly generated from content like tech reviews, industry insights, and recommended products, constitute a significant and dynamic revenue stream for tech-focused media enterprises.

With the integration of Vendo, ZDNet has the potential to substantially increase its sales commissions—potentially experiencing a 3-5x boost—by seamlessly incorporating shoppable products and a user-friendly shopping experience into its platform. This strategic move not only enhances opportunities for revenue growth but also provides ZDNet's audience with a more interactive and seamless way to engage with and acquire tech products recommended in their favorite content. Here's how this integration could unfold for ZDNet.

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Experience the difference with Vendo – unlike standard affiliate links, it excels in extending visitor engagement, safeguarding customer data, and creating pathways for effective upselling strategies.

Success factors for The ZDNET 

Comprehensive Technology Coverage:

ZDNet's success is attributed to its comprehensive coverage of various technology sectors. The platform covers everything from the latest gadgets and consumer tech to enterprise-level IT solutions.

Expert Analysis and Insights:

The website offers expert analysis and insights from seasoned tech journalists and industry experts. This in-depth analysis provides readers with a deeper understanding of the implications of technological developments.

Business and IT Integration:

ZDNet focuses on the integration of technology with business strategies. It provides content that is relevant not only to technology enthusiasts but also to business professionals seeking insights into the impact of technology on their industries.

Timely and Updated Content:

ZDNet prioritizes delivering timely and updated content. In the fast-paced world of technology, providing the latest news and analysis is crucial, and ZDNet excels in this aspect.

Multimedia Content:

The inclusion of multimedia content, such as videos, podcasts, and interactive features, enhances the user experience on ZDNet. This multimedia approach caters to diverse learning preferences and keeps the audience engaged.

Community Engagement:

ZDNet actively engages with its audience through comments, forums, and social media. This fosters a sense of community and allows readers to share their insights and opinions on various tech-related topics.

Vendor and Product Reviews:

The platform provides reviews of technology vendors and products. These reviews assist businesses and consumers in making informed decisions about the tech products and services they choose to adopt.

Global Reach:

ZDNet has a global reach, covering international technology news and developments. This global perspective ensures that the platform remains relevant to a diverse audience with varied technological landscapes.

Mobile Accessibility:

Recognizing the importance of mobile access, ZDNet ensures that its content is easily accessible across various devices, including smartphones and tablets. This accessibility caters to users who consume information on the go.

Data Security and Privacy Coverage:

Given the increasing concerns about data security and privacy, ZDNet places emphasis on covering these topics comprehensively. This includes reporting on cybersecurity threats, privacy regulations, and best practices for safeguarding digital assets.

Audience and Value Proposition

Understanding the Audience:

ZDNet's audience includes a broad spectrum of individuals, ranging from technology enthusiasts and professionals to business leaders and decision-makers seeking insights into the tech industry.

Value Proposition:

ZDNet's value proposition lies in being a trusted source of timely and comprehensive information about the ever-evolving world of technology. The platform aims to empower its audience with the knowledge needed to navigate the complex landscape of technology and make informed decisions.

Categories of Value

Timely Tech News: ZDNet provides the latest and most relevant technology news, keeping its audience informed about the rapidly changing tech landscape.

Expert Analysis: The platform offers expert analysis and insights, helping readers understand the implications of technological developments on various industries.

Vendor and Product Reviews: ZDNet provides valuable information through reviews, assisting businesses and consumers in making informed decisions about technology products and services.

Suggestions for Replicating Success:

Comprehensive Coverage: Cover a broad range of technology topics to cater to a diverse audience with varied interests in the tech industry.

Expert Contributors: Engage experienced tech journalists and industry experts to provide in-depth analysis and insights that add value to the audience.

Business Integration: Emphasize the integration of technology with business strategies, providing content that appeals not only to tech enthusiasts but also to professionals seeking business insights.

Timely Content Delivery: Prioritize the delivery of timely and updated content to keep the audience informed about the latest tech developments.

Multimedia Integration: Include multimedia content such as videos, podcasts, and interactive features to enhance the user experience and cater to diverse learning preferences.

Community Engagement: Actively engage with the audience through comments, forums, and social media to foster a sense of community and encourage discussions.

Vendor and Product Reviews: Provide unbiased and informative reviews of technology vendors and products to assist consumers and businesses in making informed decisions.

Global Perspective: Cover international technology news and developments to maintain a global perspective and relevance to a diverse audience.

Mobile Accessibility: Ensure that content is easily accessible on various devices, particularly on smartphones and tablets, to cater to users who consume information on the go.

Data Security and Privacy Coverage: Given the increasing importance of data security and privacy, prioritize comprehensive coverage of these topics, including reporting on cybersecurity threats and privacy regulations.

On the other hand, there's an alternative means to monetize your online audience, and it might bring even greater rewards.

By starting your own multi-brand marketplace on Vendo, you could see a minimum threefold increase in your affiliate sales commission, reaching a substantial 20-30%. This represents 3-5 times more than what you'd typically earn through affiliate links.

"In addition to the prolonged user engagement on your pages, expect a surge in customer data retention that can fuel the growth of your email list, opening doors to various future upselling prospects."

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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