Case Study
Jan 24, 2024

The Wall Street Journal Affiliate Revenue Success Tripled

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The Wall Street Journal, a key player in financial journalism, is widely recognized for its authoritative coverage and analysis within the media industry. Mirroring the strategies of successful online media businesses, The Wall Street Journal strategically employs affiliate links to monetize its expansive digital audience. Sales commissions, particularly generated from financial product reviews and recommendations, constitute a pivotal and rapidly growing revenue stream for media enterprises. 

With the integration of Vendo, The Wall Street Journal could potentially experience a 3-5x increase in its sales commissions by seamlessly incorporating shoppable products and a user-friendly shopping cart into its editorial content. This transformative approach holds the potential to enhance revenue and engagement significantly.


Vendo is your comprehensive marketplace partner, offering a one-stop-shop for all your needs. From an automated platform for day-to-day operations to a curated brand catalog (or the option to invite your own), merchandising tools, and multi-channel selling capabilities, Vendo is committed to providing ongoing daily support for your growing marketplace business.

Distinguishing itself from standard affiliate links, Vendo goes beyond by extending visitor engagement, safeguarding vital customer data for email list growth, and providing opportunities for profitable upselling. It is the indispensable component for a flourishing and enduring marketplace.

Unlocking Success in Digital Publishing

The Wall Street Journal (WSJ), established in 1889, is a renowned international daily newspaper that focuses on business, economic, and financial news. Published by Dow Jones & Company, a division of News Corp, the WSJ has gained a reputation for its high-quality journalism, in-depth analysis, and coverage of global financial markets. It has become a trusted source for business professionals, investors, and a broader audience interested in staying informed about economic and financial affairs.

Success Factors For The Wall Street Journal:

Credible Journalism: The Wall Street Journal's commitment to credible and reliable journalism has been a cornerstone of its success. Its rigorous editorial standards and fact-based reporting contribute to the trust it has garnered over the years.

In-depth Financial Analysis: The WSJ is widely recognized for its in-depth analysis of financial markets, economic trends, and business developments. Its comprehensive coverage attracts professionals seeking detailed insights into global financial affairs.

Global Reach: With a focus on international business news, the WSJ has established a global presence. Its coverage extends beyond the United States, providing a valuable perspective on worldwide economic events.

Digital Transformation: The WSJ successfully embraced digital transformation, adapting to the changing media landscape. Its digital platform offers a seamless experience, including online articles, multimedia content, and subscription-based access.

Diverse Content Offerings: In addition to financial news, the WSJ covers a broad spectrum of topics, including politics, technology, lifestyle, and culture. This diversified content appeals to a wider readership.

Subscription Model: The WSJ's subscription-based model has proven successful in monetizing its content. Offering exclusive content to subscribers ensures a stable revenue stream and supports high-quality journalism.

Exclusive Interviews and Features: Exclusive interviews with influential figures, in-depth features, and investigative journalism contribute to the WSJ's distinctive content, attracting readers seeking unique insights.

Brand Recognition and Trust: Over its long history, the WSJ has built a strong brand synonymous with quality and trust. The reputation it has earned positions it as a go-to source for authoritative financial news.

Reader Engagement: The WSJ actively engages with its audience through comments, letters to the editor, and interactive features. This engagement fosters a sense of community among its readers.

Innovation in Storytelling: Innovation in storytelling, including the use of multimedia elements, interactive graphics, and data visualization, enhances the reader experience and makes complex financial topics more accessible.

The Wall Street Journal Audience and Value Proposition:

Understanding the Audience:

The WSJ's audience primarily consists of business professionals, investors, policymakers, and individuals with a keen interest in finance and global economics. It caters to a sophisticated readership that values in-depth analysis and reliable information.

Value Proposition:

The WSJ's value proposition lies in providing timely, accurate, and comprehensive coverage of business and financial news. Its analysis and insights empower readers to make informed decisions in the dynamic world of finance.

Categories of Value:

  • Timely Financial News: The WSJ delivers breaking financial news, keeping its audience informed about market movements and economic developments.
  • Expert Analysis: In-depth analysis and commentary from financial experts provide valuable insights for professionals and investors.
  • Exclusive Content: Exclusive interviews and features offer a unique perspective on business and financial topics.

Suggestions for Replicating Success:

  • Commitment to Credibility: Prioritize credible journalism with a focus on accurate, unbiased reporting to build trust with your audience.
  • In-depth Analysis: Invest in resources to provide thorough and insightful analysis of your industry or niche, positioning your platform as an authoritative source.
  • Global Perspective: If applicable, incorporate a global perspective into your content to appeal to an international audience and provide insights into global trends.
  • Digital Transformation: Embrace digital transformation by offering a seamless online experience, including user-friendly websites, mobile apps, and multimedia content.
  • Diverse Content: Cover a range of topics within your niche to attract a broader readership. Diversifying content offerings can make your platform more appealing to different audience segments.
  • Subscription Model: Consider a subscription-based model to monetize your content effectively. Providing exclusive content to subscribers can create a sustainable revenue stream.
  • Exclusive Features: Develop exclusive interviews, features, or investigative pieces to set your platform apart and attract readers seeking unique insights.
  • Brand Building: Focus on building a strong and reputable brand through consistent high-quality content and a commitment to journalistic principles.
  • Reader Engagement: Actively engage with your audience through comments, feedback mechanisms, and interactive features to create a sense of community.
  • Innovation in Storytelling: Embrace innovative storytelling methods, such as multimedia elements and data visualization, to enhance the user experience and make complex topics more accessible.

Despite this, there's an alternative route to cash in on your online audience that could be more worthwhile.

Commencing your multi-brand marketplace on Vendo could, at a minimum, triple your affiliate sales commission, soaring to 20-30%. This represents a noteworthy increase, providing 3-5 times more than what conventional affiliate links yield.

Additionally, with users spending more time on your pages, you'll experience improved customer data retention, fostering the expansion of your email list and creating numerous opportunities for upselling in the future.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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