Case Study
Jul 8, 2023

The W Marketplace affiliate program

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The W Marketplace is an online marketplace that specializes in selling women-owned and women-led businesses' products and services, empowering and promoting female entrepreneurship. If you’re looking for The W Marketplace affiliate program, maybe you’d like to consider starting your own marketplace with 3-5x higher sales commission. Here’s how.

Vendo offers a streamlined and economical path to open your multi-vendor marketplace. Launch and start selling products from multiple vendors rapidly, bypassing the troubles of inventory and shipping. And the sales commissions hover around 20-30% instead of 5-10%.


Vendo is the complete package for marketplace requirements, providing an automated operational platform, a catalog of brands or the ability to invite your own, tools for merchandising and promotion, the ability to sell through various channels (website, emails, SMS, mobile app, social media), and regular support for your marketplace growth.

The W Marketplace Success Factors

The WMarketplace is an innovative e-commerce platform that focuses on promoting and supporting women-owned businesses. Founded by Kate Isler and Susan Gates in response to the economic impact of COVID-19 on women, the platform has rapidly grown to feature over 500 women-owned brands and thousands of products and professional services.

Here are the key reasons behind The WMarketplace's success:

  • Strong Mission and Community: The platform is dedicated to closing the economic gender gap by empowering women entrepreneurs and providing a destination for consumers to shop their values.
  • Rapid Growth: Boasting a growth of 500% in 2021, the platform has established itself as a sales channel for the millions of women-owned businesses in the US.
  • Wide Range of Products and Services: Offers a diverse array of products and services from over 500 sellers from 34 states, meeting the varied needs of consumers.
  • Strategic Partnerships: Collaborates with government, non-profit, and for-profit entities to strengthen its network and support structure for women entrepreneurs.
  • Leadership with a Vision: Led by a CEO with a rich background in technology and gender equity advocacy, the platform is driven by experience and a strong vision for the future.

The W Marketplace Affiliate Program

The W Marketplace affiliate program is beneficial for individuals or businesses that are passionate about promoting gender equity and supporting women entrepreneurs. It offers a straightforward way to contribute to the growth of women-owned businesses while also receiving rewards for their efforts.

Here’s a concise overview of the program:

  • Reward for Referrals: Earn $20 for every business you successfully refer to The WMarketplace.
  • Flexible Reward Options: Choose between a $20 WMarketplace Gift Card or a $20 contribution toward membership.
  • Quarterly Payouts: Enjoy the convenience of quarterly gift card payouts directly to your email.
  • Easy to Join: Simply sign up, get approval, and start using your unique referral code to bring in new businesses.
  • Support and Visibility: Be part of building an economic engine for women while gaining visibility and support for your own business or platform.

Get started with a marketplace like The W Marketplace on Vendo. Get 3-5x higher sales commission!

Vendo offers a streamlined and economical path to open your multi-vendor marketplace. Launch and start selling products from multiple vendors rapidly, bypassing the troubles of inventory and shipping. And the sales commissions hover around 20-30% instead of 5-10%.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


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