Case Study
Jan 31, 2024

The Verge Affiliate Revenue Success Tripled

Written by

The Verge, a prominent publishing business in the technology and media industry, has solidified its position as a leading source for comprehensive coverage and analysis. With a focus on authoritative reporting, The Verge, much like other successful media businesses, strategically leverages affiliate links to monetize its broad online audience. Sales commissions, particularly driven by product reviews and recommendations content, emerge as a robust revenue stream within the rapidly evolving media landscape. 

Exploring the potential with Vendo, The Verge could substantially enhance its sales commissions, potentially achieving a 3-5x increase, by seamlessly integrating shoppable products and a user-friendly shopping cart into its editorial content. Here's how.


Streamline your marketplace with Vendo – the one-stop-shop for all your needs. Get a platform that handles day-to-day operations, a curated brand catalog (or bring your own), merchandising tools, and multi-channel selling capabilities. With ongoing daily support, Vendo is your partner for scaling your marketplace business.

Unlike the limitations of affiliate links, Vendo excels in maintaining visitor engagement, securing crucial customer data for expansive email lists, and opening avenues for lucrative upselling. It is the ultimate solution for ensuring the success and sustainability of any marketplace.

Unlocking Success in Digital Publishing

The Verge, established in 2011, stands as a prominent online technology publication known for its in-depth coverage of the intersection between technology, science, art, and culture. Launched by Vox Media, The Verge quickly gained recognition for its compelling storytelling, insightful analysis, and comprehensive reporting on the latest trends in the tech world. With a modern and visually appealing platform, The Verge has successfully carved a niche for itself in the digital media landscape, attracting a vast and engaged audience.

Success Factors For The Verge:

In-depth Technology Coverage:

The Verge's success is rooted in its commitment to providing comprehensive coverage of technology topics, ranging from gadgets and software to the latest advancements in science and innovation.

Engaging Multimedia Content:

The platform excels in delivering engaging multimedia content, including videos, podcasts, and interactive features. This multimedia approach enhances the audience's experience and caters to diverse learning preferences.

Design and User Experience:

The Verge prioritizes design and user experience, offering a visually appealing and user-friendly website. This emphasis on aesthetics contributes to increased user engagement.

Editorial Independence:

The platform maintains editorial independence, fostering trust among its audience. This commitment to unbiased reporting and analysis enhances the credibility of The Verge.

Vox Media Network Support:

As part of the Vox Media network, The Verge benefits from shared resources, cross-platform promotion, and a collaborative editorial environment, contributing to its overall success.

Timely and Relevant Content:

The Verge consistently delivers timely and relevant content, staying ahead in the rapidly evolving tech landscape. This proactive approach keeps the audience informed about the latest developments.

Community Engagement:

Active community engagement is a key success factor for The Verge. The platform encourages reader interaction through comments, forums, and social media, creating a sense of community among tech enthusiasts.

Tech Culture Coverage:

In addition to technical details, The Verge covers the cultural impact of technology, exploring its intersection with art, entertainment, and societal trends. This holistic approach adds depth to its content.

Expert Analysis and Reviews:

The Verge features expert analysis and reviews, providing readers with valuable insights and recommendations on the latest tech products and trends.

Mobile Optimization:

Recognizing the importance of mobile consumption, The Verge has optimized its platform for mobile devices, ensuring a seamless experience for users accessing content on various devices.

The Verge Audience and Value Proposition:

Understanding the Audience:

The Verge caters to a diverse audience, including tech enthusiasts, industry professionals, and individuals interested in the broader impact of technology on society. Its content is designed to appeal to both experts and those with a casual interest in tech.

Value Proposition:

The audience values The Verge for its blend of informative and entertaining content. The platform provides a one-stop destination for staying informed about the latest tech developments while offering a unique perspective on the cultural aspects of technology.

Categories of Value:

  • Informative Tech Coverage: The Verge is a go-to source for staying informed about the latest tech news and developments.
  • Entertaining Features: The platform's coverage of tech culture adds an entertaining dimension, making it more than just a news source.

Suggestions for Replicating Success:

  • Thorough Tech Coverage: Focus on providing in-depth coverage of technology topics, ensuring a balance between technical details and broader societal impacts.
  • Invest in Multimedia: Emphasize engaging multimedia content, including videos, podcasts, and interactive features, to cater to diverse audience preferences.
  • Prioritize Design and User Experience: Create a visually appealing and user-friendly website, placing emphasis on design elements that enhance the overall user experience.
  • Maintain Editorial Independence: Foster trust by maintaining editorial independence, ensuring unbiased reporting and analysis that resonates with the audience.
  • Explore Collaborative Networks:
  •  Consider partnerships or affiliations with networks that can provide support, resources, and cross-platform promotion, enhancing visibility and reach.
  • Proactive Content Creation: Stay ahead in the fast-paced tech landscape by delivering timely and relevant content that addresses the immediate interests of the audience.
  • Community Building: Actively engage with the audience through comments, forums, and social media to foster a sense of community and encourage participation.
  • Holistic Tech Culture Coverage: Explore the broader cultural impact of technology, going beyond technical details to cover its intersection with art, entertainment, and societal trends.
  • Expert Analysis and Reviews: Incorporate expert analysis and reviews into the content strategy, providing valuable insights and recommendations to the audience.
  • Mobile Optimization: Prioritize mobile optimization to accommodate the growing number of users accessing content on mobile devices, ensuring a seamless and responsive experience.

Nevertheless, there's an additional way to generate revenue from your online audience that may be even more satisfying.

By starting your own multi-brand marketplace on Vendo, you could see a minimum threefold increase in your affiliate sales commission, reaching a substantial 20-30%. This represents 3-5 times more than what you'd typically earn through affiliate links.

Moreover, the increased duration users invest in your pages results in enhanced customer data retention, laying the foundation for a robust email list and diverse opportunities for upselling down the line.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


Start a multi-vendor marketplace
Written by
Start a Marketplace
Get started
Get started
Get more marketplace case studies & insights
Check Icon
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Related blog posts

Start a free trial

Start your own marketplacE

Vendo lets you start a multi-brand marketplace, in 14 days or less, with products from amazing domestic brands fulfilling your customers' orders. Let them shop on your website, from a newsletter, social, mobile app.

Join vendo. It's free.