Case Study
Jun 14, 2023

The ThoughtCo Affiliate Revenue Success Tripled

Written by

ThoughtCo, a respected educational resource, is known for providing informative and reliable content across a wide range of subjects. In alignment with successful educational platforms, ThoughtCo strategically employs affiliate links to enhance its revenue streams and effectively serve its diverse audience. Sales commissions, particularly generated from content such as educational guides, informative articles, and recommended resources, constitute a significant and evolving revenue stream for educational media enterprises.

With the integration of Vendo, ThoughtCo has the potential to significantly amplify its sales commissions—potentially experiencing a 3-5x increase—by seamlessly incorporating shoppable products and a user-friendly shopping experience into its platform. This strategic move not only expands opportunities for revenue growth but also provides ThoughtCo's audience with a more interactive and seamless way to engage with and acquire educational materials and resources. Here's how this integration could unfold for ThoughtCo.


Vendo is your comprehensive marketplace partner, offering a one-stop-shop for all your needs. From an automated platform for day-to-day operations to a curated brand catalog (or the option to invite your own), merchandising tools, and multi-channel selling capabilities, Vendo is committed to providing ongoing daily support for your growing marketplace business.

Vendo redefines affiliate marketing by going beyond the ordinary – it captivates visitors, ensures the safety of customer data, and opens doors to lucrative upselling possibilities.

Success factors for The ThoughtCo 

High-Quality Content: Ensure that ThoughtCo provides accurate, well-researched, and engaging content across a wide range of topics to attract and retain readers.

Expert Contributors: Recruit and retain knowledgeable experts and educators to contribute to ThoughtCo, offering authoritative and valuable insights on various subjects.

User Engagement: Foster a strong community by encouraging user interaction through comments, forums, and social media, creating a dynamic and engaging platform.

SEO Optimization: Implement effective search engine optimization strategies to improve the visibility of ThoughtCo's content and attract organic traffic.

Mobile-Friendly Experience: Ensure that the ThoughtCo website and content are optimized for mobile devices to cater to the growing number of mobile users.

Diverse Content Formats: Offer content in various formats such as articles, videos, infographics, and interactive tools to cater to different learning preferences.

Thoughtful Curation: Curate content to ensure that it aligns with the platform's standards, maintaining a consistent level of quality and relevance.

Strategic Partnerships: Collaborate with educational institutions, experts, and organizations to enhance ThoughtCo's credibility, expand its reach, and offer valuable resources.

Data-Driven Insights: Utilize data analytics to understand user behavior, preferences, and trends, allowing for informed decision-making and content optimization.

Continuous Improvement: Embrace a culture of continuous improvement by seeking feedback, analyzing performance metrics, and adapting strategies to meet the evolving needs of the audience.

Evaluation of ThoughtCo value proposition and audience

Value Proposition Evaluation Factors:

Content Quality: Assess the accuracy, depth, and relevance of the educational content provided by ThoughtCo.

Uniqueness: Evaluate the distinctiveness of ThoughtCo's content compared to other educational resources and platforms.

User Engagement: Measure the level of interaction, feedback, and community participation generated by ThoughtCo's content and offerings.

Credibility: Assess the trustworthiness and expertise of contributors and the overall reputation of ThoughtCo within its target audience.

Relevance: Determine how well ThoughtCo's content aligns with the needs and interests of its intended audience.

Accessibility: Evaluate the ease of access to ThoughtCo's content across different devices and platforms.

Audience Evaluation Factors:

Demographics: Understand the age, gender, location, education level, and other relevant demographic characteristics of ThoughtCo's audience.

Behavior and Interests: Analyze the online behavior, interests, and preferences of ThoughtCo's audience to tailor content and offerings accordingly.

Engagement Metrics: Measure metrics such as page views, time on site, bounce rate, and social media interactions to gauge audience engagement.

Feedback and Reviews: Gather and analyze feedback, reviews, and comments from ThoughtCo's audience to understand their perceptions and needs.

Growth Potential: Assess the potential for expanding ThoughtCo's audience base and reaching new segments through targeted strategies.

Loyalty and Retention: Evaluate audience loyalty, repeat visits, and retention rates to gauge the effectiveness of ThoughtCo in retaining its audience.

Suggestions for replicating success

Clear Vision and Strategy: Define a clear and inspiring vision for your goals and develop a well-defined strategy to achieve them.

Continuous Improvement: Foster a culture of continuous learning, innovation, and adaptation to stay ahead of the curve.

Strong Leadership: Cultivate effective leadership that motivates and guides the team toward shared objectives.

Customer-Centric Approach: Prioritize understanding and meeting the needs of your customers to build lasting relationships and loyalty.

Efficient Operations: Streamline processes, optimize resource allocation, and embrace technology to enhance efficiency and productivity.

Talent Development: Invest in the growth and development of your team members to harness their full potential.

Data-Driven Decision Making: Utilize data and analytics to make informed decisions and identify areas for improvement.

Adaptability: Stay agile and adaptable in response to market changes, emerging trends, and evolving customer preferences.

Strategic Partnerships: Form strategic alliances with complementary businesses or organizations to expand reach and capabilities.

Resilience and Perseverance: Embrace challenges as opportunities for growth, learn from setbacks, and persist in pursuing your objectives

Despite this, there's an alternative route to cash in on your online audience that could be more worthwhile.

Embarking on your own multi-brand marketplace journey through Vendo could, at a minimum, triple your affiliate sales commission, taking it to an impressive 20-30%. That's 3-5 times more than what you'd achieve with conventional affiliate links.

Apart from the extended time users spend on your pages, anticipate a growth in customer data retention for effective email list expansion and a wide array of potential upselling avenues.


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines,
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 


Start a multi-vendor marketplace
Written by
Start a Marketplace
Get started
Get started
Get more marketplace case studies & insights
Check Icon
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Related blog posts

Start a free trial

Start your own marketplacE

Vendo lets you start a multi-brand marketplace, in 14 days or less, with products from amazing domestic brands fulfilling your customers' orders. Let them shop on your website, from a newsletter, social, mobile app.

Join vendo. It's free.