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Case Study
Dec 2, 2023

The Seattle Times affiliate program success tripled

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The Seattle Times is a major daily newspaper serving the Seattle, Washington area in the United States. It provides news coverage on a wide range of topics, including local and national news, politics, business, sports, entertainment, and more. The Seattle Times has been a prominent source of information for residents of the Seattle metropolitan area since its founding in 1891 and has effectively made use of affiliate programs, which has greatly boosted its revenue. With Vendo, online media businesses are able to 3-5x their affiliate sales commission by launching an online dropshipping marketplace. Here’s how.

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Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business.   

Trusted source for comprehensive news and insights

The Seattle Times is a prominent and longstanding daily newspaper that has been a vital source of news and information for the Seattle, Washington community since its establishment in 1891. Renowned for its comprehensive coverage, The Seattle Times reports on a broad spectrum of topics, including local and national news, politics, business, sports, arts, and more.

With a commitment to journalistic integrity and community engagement, The Seattle Times plays a crucial role in keeping residents informed about the events and issues that shape their lives. Whether it's breaking news, investigative reporting, or feature stories, The Seattle Times continues to be a trusted resource, providing in-depth insights and fostering a connection with its readership in the dynamic and diverse Pacific Northwest region.

Unrivaled journalism and community engagement

The Seattle Times.com distinguishes itself through its unwavering commitment to delivering high-quality journalism and insider perspectives, establishing a foundation of trust among its diverse readership. Catering to a wide spectrum of individuals deeply invested in the Seattle community and beyond, the platform resonates with a varied audience interested in local and national news, politics, arts, and other essential topics.

From engaged residents to industry insiders, The Seattle Times.com fosters a sense of community among its readers, who appreciate the platform's rich and expansive content. Through its dedication to insightful reporting and a connection with its audience, The Seattle Times.com continues to be a reliable and valued source of information in the Pacific Northwest and beyond.

Nurturing success through audience-centric content 

The Seattle Times.com caters to a diverse audience, who value its extensive coverage, exclusive interviews, and authoritative insights across a spectrum of topics. The platform's success is rooted in its ability to provide comprehensive and engaging content that resonates with its readership. Aspiring publishers looking to emulate The Seattle Times.com's achievements should prioritize a nuanced understanding of their target audience.

Essential to this approach is conducting thorough market research to pinpoint niche interests and content gaps, enabling the creation of a distinctive and valuable online space. Furthermore, harnessing data analytics to gain insights into audience behavior and preferences empowers publishers to fine-tune their content strategies, ensuring maximum impact and relevance in the digital landscape.

Digital pioneering for successful entertainment publishing

The Seattle Times.com is a perfect example of how innovation and adaptability are essential for success in the online publishing space. The platform's success can be partly ascribed to its skillful handling of multimedia material, intuitive user interfaces, and smooth social network integration. Putting money into these components is essential for ambitious publishers who want to succeed in the digital space in order to create an engaging and immersive online experience that appeals to a wide range of users.

Furthermore, The Seattle Times.com exhibits financial sustainability by means of a variety of revenue streams, a tactic that has been crucial to its triumph. Although using affiliate marketing is a crucial monetization strategy, successful online publishing involves more than just one strategy, much like Variety.com's business model. Astute publishers investigate different sources of income, including joint ventures, sponsored material, events, and even online sales.

Revenue maximization requires a flexible strategy, and publishers hoping to make a sustainable living in the cutthroat world of online publishing can learn a lot from The Seattle Times.com's business model.

Maximizing earnings with affiliate marketing enhancement


There is no doubt that The Seattle times stands as a testament to the success achievable in online publishing, particularly within the entertainment niche. Its ability to captivate and serve a diverse audience underscores the importance of tailored content strategies and innovation. Aspiring publishers can draw inspiration from the company’s journey, incorporating strategic elements and diversifying revenue streams to create a sustainable and influential online presence.

However, there is another, perhaps more lucrative, option to monetize your internet following.

Creating your own multi-brand marketplace through Vendo might increase your sales commission, bringing it to 20–30%. Three to five times as much as using affiliate programs.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your branding guidelines.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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