Case Study
Dec 14, 2023

THE REALREAL Multi-Vendor Marketplace Case Study And How to Start Your Own

Written by

The RealReal is a luxury online marketplace where you can find authentic, pre-owned designer goods. It's the go-to spot for sustainable, high-end fashion finds. Thinking about launching your own online marketplace? Give Vendo a try. It's really easy to use and won't cost you much. With Vendo, you can have your own marketplace ready to go in just a few days. You'll get to sell cool products from domestic brands and won't have to sweat over managing dozens of inventory or shipping headaches. Vendo takes care of the hard bits, so you can focus on making your marketplace awesome and special.


Vendo is a one-stop-shop for all your marketplace needs, providing you with a marketplace platform automating day-to-day operation, a catalog of brands to pick from or an ability to invite your own brands, merchandising and promotional tools, ability to sell through multiple channels (your existing website, emails & SMS, mobile app, social media), and ongoing daily support scaling your marketplace business. 

THE REALREAL Marketplace Case Study: From Niche to Knockout

The RealReal started as a small online marketplace focusing on luxury consignment. They made a name for themselves by selling high-end, pre-owned designer goods. This wasn't just any secondhand shop; they offered stuff like Gucci bags and Rolex watches. The numbers speak for themselves: millions of users and a growing inventory featuring thousands of luxury brands.

Authenticity is Key

What's their big draw? Authenticity. They made sure every item they sold was the real deal. No fakes, no knockoffs. This trustworthiness attracted customers who wanted luxury without the worry. It's like a treasure hunt for fashionistas, but with a guarantee that what you find is genuine.

Eco-Friendly and Fashion-Forward

Sustainability is part of their charm. By focusing on pre-owned items, The RealReal encourages recycling in fashion, which is a big hit with environmentally conscious shoppers. This approach not only helps the planet but also lets people enjoy luxury in a more responsible way.

Share and Earn: The Affiliate Program

The RealReal affiliate program is pretty neat. If you've got a blog or social media presence, you can earn money by promoting their products. When someone buys through your link, you get a commission. It's a great way for them to get more customers and for affiliates to make some extra cash.

Replicating The RealReal Marketplace Success

Thinking of starting a similar marketplace? Here's what you can learn from The RealReal: Focus on authenticity, especially if you're dealing with high-end products. 

Embrace sustainability to attract eco-conscious customers. And consider an affiliate program to widen your reach. Stay true to your niche, and you could be the next big name in the online marketplace world.

Get started with a marketplace like The RealReal on Vendo!


  • Book a demo call: We’ll set up your demo marketplace and populate it with products
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters.
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts.


Start a multi-vendor marketplace
Written by
Start a Marketplace
Get started
Get started
Get more marketplace case studies & insights
Check Icon
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Related blog posts

Start a free trial

Start your own marketplacE

Vendo lets you start a multi-brand marketplace, in 14 days or less, with products from amazing domestic brands fulfilling your customers' orders. Let them shop on your website, from a newsletter, social, mobile app.

Join vendo. It's free.