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Case Study
Nov 2, 2023

The Outnet marketplace affiliate program

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TheOutnet is an online luxury fashion outlet that offers discounted designer clothing, accessories, and footwear from previous seasons and collections. If you’re looking for a The Outnet affiliate program, maybe you’d like to consider starting your own marketplace with 3-5x higher sales commission. Here’s how.

Vendo offers a streamlined and economical path to open your multi-vendor marketplace. Launch and start selling products from multiple vendors rapidly, bypassing the troubles of inventory and shipping. And the sales commissions hover around 20-30% instead of 5%.

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Opt for Vendo as your comprehensive marketplace partner, providing an automation platform for everyday operations, a catalog of brands or the chance to add your own, merchandising and promotional tools, various sales channels (including website, emails, SMS, mobile app, social media), and constant support for expanding your marketplace.

The Outnet Marketplace Success Factors

The Outnet provides a cost-effective option for fashion-conscious shoppers looking to purchase high-end fashion items at reduced prices, while still maintaining a focus on quality and style.

Here are the key reasons behind The Outnet's marketplace success, summarized in bullet points:

  • Establishment and Evolution: Initially a subsidiary of Net-a-Porter, The Outnet was launched in 2009 and celebrated its 10th anniversary as an independent success. Initially handling past season's stock from Net-a-Porter, The Outnet evolved to source 90% of its inventory directly from designers, gaining greater control over its offerings​​.
  • Diverse Designer Selection: The Outnet features over 350 designers, ranging from high-end luxury brands to trendy labels. It also launched its in-house label, Iris & Ink, focusing on elegant, affordable workwear, now one of its top five brands​​.
  • Adaptation to Online Trends: Adapting to changing online shopping behaviors, The Outnet transitioned from bi-weekly to daily stock updates. Over 50% of its purchases are now made on mobile, reflecting the shift in consumer shopping habits​​.
  • Data-Driven and Customer-Centric Approach: The Outnet balances data-driven customization with the element of surprise in its offerings, ensuring a unique and engaging customer experience. This approach is central to its 'customer first' philosophy​​.
  • Global Marketing Strategy: The Outnet’s advertising campaigns target new customer acquisition and loyalty building with a consistent brand message. It focuses on individual self-expression and caters to local market nuances, employing a blend of digital and offline strategies tailored to each market​​.

The Outnet Affiliate Program

The Outnet's Affiliate Program is tailored for fashion-focused blogs and websites, providing an opportunity to collaborate with a leading online luxury fashion retailer. Here are five key aspects of the program:

  • Target Audience: Ideal for fashion blogs and visually appealing websites that align with The Outnet's luxury fashion ethos​​.
  • Content and Promotions: Affiliates receive a weekly calendar of upcoming designer events, trends, and products to integrate into their content​​.
  • Creative Assets: High-quality creative assets and links are provided to support each promotional story, enhancing the effectiveness of the campaigns​​.
  • Application Process: Interested parties can apply via email, and The Outnet responds promptly to applications and queries​​.
  • Product Range: The Outnet stocks over 350 designer labels, offering a wide range of products for affiliates to promote, from luxury brands to exclusive in-house labels​​.

Get started with a marketplace like The Outnet on Vendo. Get 3-5x higher sales commission!

Vendo offers a streamlined and economical path to open your multi-vendor marketplace. Launch and start selling products from multiple vendors rapidly, bypassing the troubles of inventory and shipping. And the sales commissions hover around 20-30% instead of 5%.

START YOUR OWN MULTI-BRAND MARKETPLACE ON VENDO 

  • Book a demo call: We’ll set up your demo marketplace and populate it with products.
  • Customize your Storefront: We’ll help you craft a storefront that aligns with your brand identity, ensuring a cohesive and on-brand shopping experience for your customers.
  • Onboard Brands: Invite your favorite brands or choose brands from the Vendo brand catalog. We can also start reaching out to brands you’d like to sell on your behalf.
  • Select Products: Curate product collections manually or automate the process to efficiently manage your catalog and meet customer demand.
  • Embed products: Make your editorial content shoppable with products embedded right where your customers expect them to find. Simplify and streamline product discovery.
  • Start Selling Programmatically: Push products through multiple touch points: on your website, share it on social media, and include products in your newsletters. 
  • Get Paid: Get paid as soon as products are shipped by the brands. No need to wait 30-60 days or worry about orders not attributable to your affiliate links.
  • Get Repeat Sales: Since you’re not linking out, your customers will keep coming back. We’ll help them with abandoned cart emails and promotional email blasts. 

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